個別輔導市場規模、佔有率、成長分析，按模式、按應用、按學科、按時期、按教學風格、按地區 - 行業預測，2024-2031

2022年全球輔導市場規模將為705.8億美元，預測期內（2024-2031年）複合年成長率為8.97%，從2023年的770.1億美元成長到2031年的1294.7億美元。

截至 2023 年 10 月，輔導學生人數不斷增加，尤其是來自非傳統教育背景的學生，他們受益於一對一的個人化學習支援。這種量身定做的方法可以減少干擾，增加內在動力，並提高學業成績。教育越來越被視為職業和個人進步的關鍵，更高的教育程度與更大的職業機會和經濟回報有關。因此，家長們在孩子的教育需求上投入了大量資金，尤其是在補習盛行的都市區。隨著收入的增加和家庭尋求將孩子的教育經驗與他們的願望相匹配，精英學校入學的競爭格局可能會推動未來對這些服務的需求。

目錄

介紹

• 研究目的
• 調查範圍
• 定義

調查方法

• 資訊採購
• 二手資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 按細分市場的機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 抑制因素和挑戰
• 波特分析與影響
  • 競爭公司之間的敵對關係
  • 替代品的威脅
  • 買方議價能力
  • 新進入者的威脅
  • 供應商的議價能力

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2023）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 價格分析
• 技術進步
• 監管環境
• 案例研究

私人輔導市場規模：依模式及複合年成長率（2024-2031）

• 離線
• 線上

個人輔導市場規模：按應用和複合年成長率（2024-2031）

• K-12
• K-12 之後

個人輔導市場規模：依主題及複合年成長率（2024-2031）

• 學術的
• 非學術性的

個人輔導市場規模：依時期及複合年成長率（2024-2031）

• 短期課程
• 長期課程

個人輔導市場規模：依輔導風格及複合年成長率（2024-2031）

• 考試準備服務
• 特定學科指導服務

私人輔導市場規模：按地區和複合年成長率（2024-2031）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 西班牙
  • 法國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東/非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東/非洲

競爭資訊

• 前5名企業對比
• 主要企業市場定位（2023年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2023）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分類的佔有率分析
  • 收益與前一年同期比較（2021-2023）

主要企業簡介

• Chegg, Inc.
• Club Z!Tutoring
• Daekyo Co., Ltd.（Eye Level）
• Fleet Education Services Limited（TAL Education Group）
• Gakken Holdings Co., Ltd.
• Huntington Learning Center, Inc.
• Kaplan, Inc.
• Kumon Institute of Education Co., Ltd.
• Lululemon Athletica Inc.（MIRROR）
• Manhattan Review
• Pearson Education Inc.
• Revolution Prep LLC
• Sylvan Learning, LLC
• The Princeton Review
• Think & Learn Pvt. Ltd.（Byju's）
• Tutor Doctor
• Varsity Tutors LLC
• Educomp Solutions Ltd.

結論和建議

Global Private Tutoring Market size was valued at USD 70.58 billion in 2022 and is poised to grow from USD 77.01 billion in 2023 to USD 129.47 billion by 2031, growing at a CAGR of 8.97% in the forecast period (2024-2031).

As of October 2023, there is a growing trend in private tutoring, particularly among students from non-traditional educational backgrounds who benefit from personalized, one-on-one academic support. This tailored approach reduces distractions, enhances intrinsic motivation, and leads to improved academic performance. Education is increasingly viewed as the key to professional and personal advancement, with higher education associated with greater career opportunities and financial rewards. Consequently, parents are significantly investing in their children's educational needs, especially in urban areas, where private tutoring is more prevalent. The competitive landscape for elite school admissions is likely to fuel future demand for these services, as families seek to align their children's educational experiences with their aspirations amidst rising incomes.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Private Tutoring market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Private Tutoring Market Segmental Analysis

In 2021, the largest market share for private tutoring was held by the Asia Pacific. Due to the significant involvement of multiple coaching classes, particularly in China, Japan, South Korea, and Southeast Asian countries, the Asia Pacific region owned the majority of the global market. The Asia Pacific private tutoring market is predicted to surge to the top of the worldwide private tutoring market as a result of rising education expenditures, rising education spending, and growing middle-class income of the region's population.

Driver of the Global Private Tutoring Market

The Global Private Tutoring market is primarily driven by rapid urbanization and the growing trend of microlearning, which emphasizes concise and relevant information tailored to address individual learning gaps. This method of learning is favored for its ability to deliver educational content through engaging quizzes and activities, particularly in short-term tutoring programs. Additionally, the surge in demand for private online instruction has significantly propelled market growth. With the proliferation of mobile devices and laptops, parents and students are seeking convenient, cost-effective online tutoring solutions, prompting vendors to innovate and offer competitively priced software to meet this rising need.

Restraints in the Global Private Tutoring Market

The Global Private Tutoring market faces several restraints that hinder its growth, particularly the high fees charged by private tutors, which often exceed the financial capabilities of lower-income families. This financial barrier limits access to quality education for many students. Furthermore, the differing teaching styles employed by private tutors and school teachers can lead to confusion for students, as they may struggle to reconcile contrasting approaches to the same subject matter. This inconsistency can adversely affect students' performance and increase their anxiety during tests. Consequently, these challenges are expected to limit the acceptance and utilization of after-school tutoring services.

Market Trends of the Global Private Tutoring Market

The Global Private Tutoring market is witnessing a significant shift towards technology-driven educational solutions, primarily due to the heightened demand among university students for online learning platforms. Innovative tutoring companies are leveraging digital tools such as presentations, 3D charts, and engaging animations to enhance subject comprehension and maintain student interest. This tech-centric approach not only caters to modern learning preferences but also addresses the growing need for flexibility and accessibility in education. As a result, the trend towards online tutoring is anticipated to accelerate, positioning technology-based shadow education services as a cornerstone of market expansion in private tutoring.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Regulatory Landscape
• Case Studies

Global Private Tutoring Market Size by Mode & CAGR (2024-2031)

• Offline
• Online

Global Private Tutoring Market Size by Application & CAGR (2024-2031)

• Up-to K-12
• Post K-12

Global Private Tutoring Market Size by Subject & CAGR (2024-2031)

• Academic
• Non-academic

Global Private Tutoring Market Size by Duration & CAGR (2024-2031)

• Short-term Courses
• Long-term Courses

Global Private Tutoring Market Size by Tutoring Style & CAGR (2024-2031)

• Test Preparation Service
• Subject Tutoring Service

Global Private Tutoring Market Size by Region & CAGR (2024-2031)

• North America, (by Mode, by Application, by Subject, by Duration, by Tutoring Style)
  • US
  • Canada
• Europe, (by Mode, by Application, by Subject, by Duration, by Tutoring Style)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (by Mode, by Application, by Subject, by Duration, by Tutoring Style)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (by Mode, by Application, by Subject, by Duration, by Tutoring Style)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (by Mode, by Application, by Subject, by Duration, by Tutoring Style)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Chegg, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Club Z! Tutoring
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Daekyo Co., Ltd. (Eye Level)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fleet Education Services Limited (TAL Education Group)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gakken Holdings Co., Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Huntington Learning Center, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kaplan, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kumon Institute of Education Co., Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lululemon Athletica Inc. (MIRROR)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Manhattan Review
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pearson Education Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Revolution Prep LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sylvan Learning, LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Princeton Review
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Think & Learn Pvt. Ltd. (Byju's)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tutor Doctor
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Varsity Tutors LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Educomp Solutions Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation