消費者 IAM 市場規模、佔有率、按產品、身份驗證類型、部署模式和地區進行的成長分析 - 產業預測，2024-2031 年

2022年全球消費者IAM市場規模為128.5億美元，從2023年的141.7億美元成長到2031年的310.5億美元，預測期間（2024-2031年）預計複合年成長率為10.3%。

由於對數位平台上安全、無縫的客戶互動的需求不斷成長，全球消費者 IAM (CIAM) 市場正在強勁成長。 CIAM 技術可讓企業管理和驗證客戶身份，同時控制對服務的存取。推動這一市場的關鍵因素包括日益成長的資料隱私擔憂以及 GDPR 和 CCPA 等嚴格的法規，這些法規需要有效的同意管理和強大的資料保護策略。此外，隨著公司專注於增強個人化客戶體驗，CIAM 解決方案使他們能夠分析使用者行為並提供客製化內容，最終提高客戶參與和滿意度。因此，CIAM 市場將不斷擴大，以適應監管要求和不斷變化的客戶期望。

目錄

介紹

• 研究目的
• 調查範圍
• 定義

調查方法

• 資訊採購
• 二手資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 按細分市場的機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制因素和挑戰
• 波特分析與影響
  • 競爭公司之間的敵對關係
  • 替代品的威脅
  • 買方議價能力
  • 新進入者的威脅
  • 供應商的議價能力

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2023）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 技術進步
• 監管環境
• 案例研究

消費者 IAM 市場規模：依報價及複合年成長率（2024-2031）

• 解決方案
  • 身分管理
  • PII 管理與分析
  • 存取管理
  • 詐欺分析
  • 其他解決方案
  • 身分目錄
  • 社群登入
• 服務
  • 整合部署
  • 支援與維護
  • 諮詢

消費者 IAM 市場規模：依身分驗證類型和複合年成長率 (2024-2031)

• 多重身份驗證
• 單一登入
• 無密碼身份驗證

消費者 IAM 市場規模：依部署模式及複合年成長率（2024-2031）

• 雲
• 本地
• 雲

消費者 IAM 市場規模：依組織規模及複合年成長率 (2024-2031)

• 小型企業
• 主要企業

消費者 IAM 市場規模：依產業及複合年成長率（2024-2031）

• BFSI
• 衛生保健
• 款待
• 零售與電子商務
• 通訊
• 教育
• 政府
• 能源/公共產業
• 製造業
• 遊戲
• 其他行業
  • 車
  • 運輸
  • 物流

消費者 IAM 市場規模：按地區及複合年成長率（2024-2031）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 西班牙
  • 法國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東/非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東/非洲

競爭資訊

• 前5名企業對比
• 主要企業市場定位（2023年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2023）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分類的佔有率分析
  • 收益與前一年同期比較（2021-2023）

主要企業簡介

• IBM Corporation
• Microsoft Corporation
• Okta, Inc.
• Salesforce.com, Inc.
• Transmit Security
• Akamai Technologies, Inc.
• SAP SE
• Ubisecure
• LoginRadius
• Capgemini SE
• Wipro Limited
• Amazon Web Services, Inc.

結論和建議

Global Consumer IAM Market size was valued at USD 12.85 billion in 2022 and is poised to grow from USD 14.17 billion in 2023 to USD 31.05 billion by 2031, growing at a CAGR of 10.3% in the forecast period (2024-2031).

The global Consumer Identity and Access Management (CIAM) market is witnessing robust growth due to the rising demand for secure, seamless customer interactions across digital platforms. CIAM technology empowers businesses to manage and authenticate customer identities while controlling access to services. Key factors driving this market include escalating concerns over data privacy and stringent regulations like GDPR and CCPA, which necessitate effective consent management and robust data protection strategies. Additionally, as businesses focus on enhancing personalized customer experiences, CIAM solutions enable them to analyze user behavior and deliver tailored content, ultimately boosting customer engagement and satisfaction. As such, the CIAM market is poised for continued expansion, adapting to both regulatory demands and evolving customer expectations.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Consumer Iam market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Consumer Iam Market Segmental Analysis

Global Consumer IAM Market is segmented by Offering, by Authentication Type, by Deployment Mode, by Organization Size, by Vertical and by Region. Based on Offering, the market is segmented into Solution, Services. Based on Authentication Type, the market is segmented into Multi-factor Authentication, Single Sign on, Passwordless Authentication. Based on Deployment Mode, the market is segmented into Cloud, On-Premises, SaaS. Based on Organization Size, the market is segmented into SMB, Large Enterprises. Based on Vertical, the market is segmented into BFSI, Healthcare, Hospitality, Retail & eCommerce, Telecommunication, Education, Government, Energy & Utilities, Manufacturing, iGaming, Other Verticals. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Global Consumer Iam Market

The Consumer Identity and Access Management (IAM) market is primarily driven by the increasing demand for personalized user experiences. Organizations are prioritizing the creation of customized and tailored interactions to improve customer satisfaction and engagement. Consumer IAM solutions are essential in this pursuit, as they empower businesses to gather and leverage user identity data effectively, facilitating the provision of personalized services, targeted recommendations, and focused marketing campaigns. This shift towards personalization is significantly influencing the adoption of Consumer IAM solutions across diverse industries, making it a crucial component in enhancing customer relationships and driving overall business success.

Restraints in the Global Consumer Iam Market

The global Consumer Identity and Access Management (IAM) market faces a notable restraint due to a lack of awareness and understanding among organizations and consumers alike. Many stakeholders are not fully aware of the benefits and functionalities provided by Consumer IAM solutions, which can result in reluctance to implement these technologies. This limited comprehension hinders the potential value that such solutions can bring, particularly in terms of secure and convenient access management. To overcome this challenge, it is essential to initiate educational and awareness initiatives that emphasize the importance of Consumer IAM. By improving understanding of its advantages, stakeholders can make better-informed decisions regarding the adoption of these solutions.

Market Trends of the Global Consumer Iam Market

The Global Consumer Identity and Access Management (IAM) market is witnessing a significant upward trend as banks and financial institutions within the BFSI sector prioritize enhanced security measures due to increasing cyber threats and data breaches. With the digital transformation revolutionizing the sector, there is an escalating demand for robust IAM solutions that protect highly sensitive customer information while ensuring regulatory compliance. Organizations are investing in advanced authentication techniques, risk management strategies, and identity governance frameworks to bolster defenses against unauthorized access. This growing emphasis on security not only mitigates risks but also fosters consumer trust, driving the IAM market towards substantial growth and innovation.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Technological Advancement
• Regulatory Landscape
• Case Studies

Global Consumer IAM Market Size by Offering & CAGR (2024-2031)

• Solution
  • Identity Administration
  • PII Management and Analytics
  • Access Management
  • Fraud Analytics
  • Other Solutions
  • Identity Directory
  • Social Login
• Services
  • Integration and Deployment
  • Support and Maintenance
  • Consulting

Global Consumer IAM Market Size by Authentication Type & CAGR (2024-2031)

• Multi-factor Authentication
• Single Sign on
• Passwordless Authentication

Global Consumer IAM Market Size by Deployment Mode & CAGR (2024-2031)

• Cloud
• On-Premises
• SaaS

Global Consumer IAM Market Size by Organization Size & CAGR (2024-2031)

• SMB
• Large Enterprises

Global Consumer IAM Market Size by Vertical & CAGR (2024-2031)

• BFSI
• Healthcare
• Hospitality
• Retail & eCommerce
• Telecommunication
• Education
• Government
• Energy & Utilities
• Manufacturing
• iGaming
• Other Verticals
  • Automotive
  • Transportation
  • Logistics

Global Consumer IAM Market Size by Region & CAGR (2024-2031)

• North America, (by Offering, by Authentication Type, by Deployment Mode, by Organization Size, by Vertical)
  • US
  • Canada
• Europe, (by Offering, by Authentication Type, by Deployment Mode, by Organization Size, by Vertical)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (by Offering, by Authentication Type, by Deployment Mode, by Organization Size, by Vertical)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (by Offering, by Authentication Type, by Deployment Mode, by Organization Size, by Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (by Offering, by Authentication Type, by Deployment Mode, by Organization Size, by Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• IBM Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Okta, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salesforce.com, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Transmit Security
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Akamai Technologies, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ubisecure
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LoginRadius
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Capgemini SE
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wipro Limited
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon Web Services, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation