護膚市場規模、佔有率、成長分析、按類型、價格分佈、成分、有機、使用場合、品牌、性別、最終用戶、配銷通路、地區 - 行業預測，2024~2031

2022年全球護膚市場規模將為1,358.3億美元，從2023年的1,422.1億美元成長到2031年的2,053.6億美元，複合年成長率預計為4.7%。

由於消費者對外觀和皮膚品質的意識不斷增強以及全球消費能力的不斷增強，護膚市場正在經歷顯著成長。主要商機在於對有機護膚品的需求迅速成長，製造商不斷推出源自天然成分的創新美容產品，以吸引注重健康的消費者。這一趨勢反映出人們越來越意識到與化學替代品相關的潛在副作用。個人化護膚產品也在興起，符合消費者對客製化美容解決方案的偏好。因此，預計在接下來的預測期內，由天然成分製成的乳霜、精華液和保濕霜的需求將會增加。美國護膚市場預計將持續成長，預計明年年複合成長率將保持穩定。

目錄

介紹

• 研究目的
• 調查範圍
• 定義

調查方法

• 資訊採購
• 二手資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 按細分市場的機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制因素和挑戰
• 波特分析及影響
  • 競爭公司之間的敵對關係
  • 替代品的威脅
  • 買方議價能力
  • 新進入者的威脅
  • 供應商的議價能力

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2023）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 價格分析
• 監管環境
• 專利分析
• 案例研究
• 客戶和購買標準分析
• Start-Ups分析

護膚市場規模：按類型和複合年成長率（2024-2031）

• 市場概況
• 清潔劑
  • 洗面乳
  • 卸妝油
  • 膠束水
• 碳粉
  • 保濕爽膚水
  • 去角質爽膚水
• 保濕霜
  • 奶油
  • 洗劑
  • 凝膠
• 去角質
  • 物理去角質
  • 化學去角質劑
• 防曬油
  • 物理防曬油
  • 化學防曬油
• 美容液
  • 保濕精華液
  • 抗老精華液
  • 亮白精華液
• 面具
  • 片狀面膜
  • 黏土面膜
  • 撕下面膜
• 其他

護膚市場規模：按價格分佈和複合年成長率（2024-2031）

• 市場概況
• 廉價的
• 中階
• 優質的
• 奢華

護膚市場規模：依成分及複合年成長率（2024-2031）

• 市場概況
• 天然成分
  • 蘆薈
  • 綠茶
  • 洋甘菊
• 合成成分
  • 玻尿酸
  • 視網醇
  • 胜肽

護膚市場規模：有機和複合年成長率（2024-2031）

• 市場概況
• 有機護膚品
• 非有機護膚品

護膚市場規模：依使用場合及複合年成長率（2024-2031）

• 市場概況
• 日常使用
• 特殊場合
  • 婚禮
  • 派對
• 季節性的
  • 夏天
  • 冬天

護膚市場規模：依品牌及複合年成長率（2024-2031）

• 市場概況
• 奢侈品牌
• 藥局品牌專賣店
• 小眾品牌

護膚市場規模：性別與複合年成長率（2024-2031）

• 市場概況
• 男性
• 女士
• 男女通用的

護膚市場規模：按最終用戶和複合年成長率（2024-2031）

• 市場概況
• 成人
• 青少年
• 孩子

護膚市場規模：依通路及複合年成長率（2024-2031）

• 市場概況
• 網路零售
  • 電子商務網站
  • 品牌網站
• 線下零售
  • 超級市場
  • 專賣店
  • 百貨公司

護膚市場規模及複合年成長率（2024-2031）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 西班牙
  • 法國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東/非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東/非洲

競爭資訊

• 前5名企業對比
• 主要企業市場定位（2023年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2023）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分類的佔有率分析
  • 收益與前一年同期比較（2021-2023）

主要企業簡介

• L'Oreal
• Unilever
• Procter & Gamble
• Estee Lauder Companies Inc.
• Shiseido
• Beiersdorf AG
• Johnson & Johnson
• Coty Inc.
• Amorepacific Corporation
• Kao Corporation
• LVMH Moet Hennessy Louis Vuitton SE
• Colgate-Palmolive Company
• Avon Products, Inc.
• Mary Kay Inc.
• Revlon, Inc.
• Oriflame Holding AG
• Clarins Group
• Natura & Co.
• GlaxoSmithKline plc
• Henkel AG & Co. KGaA

結論和建議

Global Skincare Market size was valued at USD 135.83 billion in 2022 and is poised to grow from USD 142.21 billion in 2023 to USD 205.36 billion by 2031, growing at a CAGR of 4.7% during the forecast period (2024-2031).

The skincare market is experiencing significant growth driven by increasing consumer awareness of appearance and skin quality, along with rising global spending power. A key opportunity lies in the surge of demand for organic skincare products, as manufacturers continuously introduce innovative beauty items derived from natural ingredients to attract health-conscious consumers. This trend reflects a growing awareness of the potential side effects associated with chemical-based alternatives. Personalized skincare products are also on the rise, aligning with consumer preferences for customized beauty solutions. As a result, creams, serums, and moisturizers made from natural ingredients are anticipated to see heightened demand in the upcoming forecast period. The US skincare market is positioned for sustainable growth, with a strong compound annual growth rate (CAGR) expected in the coming year.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Skincare market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Skincare Market Segmental Analysis

Global Skincare Market is segmented by type, price range, ingredients, organic, occasion of use, brand, gender, end user, distribution channel and region. Based on type, the market is segmented into cleansers, toners, moisturizers, exfoliators, sunscreens, serums and masks. Based on price range, the market is segmented into budget, mid-range, premium and luxury. Based on ingredients, the market is segmented into natural ingredients and synthetic ingredients. Based on organic, the market is segmented into organic skincare products and non-organic skincare products. Based on occasion of use, the market is segmented into daily use, special occasions and seasonal use. Based on brand, the market is segmented into high-end brands, drugstore brands and niche brands. Based on gender, the market is segmented into men, women and unisex. Based on end user, the market is segmented into adults, teenagers and children. Based on distribution channel, the market is segmented into online retail and offline retail. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Global Skincare Market

One of the prominent drivers of the global skincare market is the growing ease of access for consumers. With rapid and affordable delivery options, luxury brands are becoming more accessible, resulting in a shift from exclusivity to convenience. Consumers increasingly rely on digital platforms during their shopping journeys, prioritizing ease of use as a critical factor. In the beauty sector, convenience encompasses user-friendly store layouts, intuitive website designs, and straightforward product trial processes. This facilitates quick access to expert advice and recommendations, ultimately streamlining the decision-making process for shoppers and enhancing their overall experience in the skincare market.

Restraints in the Global Skincare Market

One of the significant restraints in the global skincare market is the proliferation of fake and counterfeit products sold at lower prices, particularly in many emerging and underdeveloped regions. These substandard products can undermine consumer trust in genuine skincare brands and create intense competition that hampers the sales of legitimate products. The presence of such pseudo products not only poses health risks to consumers but also complicates market dynamics by blurring the lines between authentic and fraudulent goods. As a result, established brands may find it increasingly challenging to maintain their market share and uphold their reputation amidst this ongoing battle against deception.

Market Trends of the Global Skincare Market

The global skincare market is witnessing a significant trend towards the incorporation of natural ingredients in products, driven by an escalating consumer demand for organic and clean-label offerings. Manufacturers are increasingly formulating products with herbal components to address concerns over synthetic additives and potential side effects, promoting a safer and more holistic approach to skincare. This shift enhances consumer confidence and encourages higher usage rates among individuals who prioritize wellness and environmentally-friendly options. As a result, brands that emphasize transparency and sustainability in their ingredient sourcing are poised to capture a larger share of the burgeoning skincare market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Patent Analysis
• Case Studies
• Customer & Buying Criteria Analysis
• Startup Analysis

Global Skincare Market Size by Type & CAGR (2024-2031)

• Market Overview
• Cleansers
  • Face Wash
  • Cleansing Oils
  • Micellar Water
• Toners
  • Hydrating Toners
  • Exfoliating Toners
• Moisturizers
  • Creams
  • Lotions
  • Gels
• Exfoliators
  • Physical Exfoliators
  • Chemical Exfoliators
• Sunscreens
  • Physical Sunscreens
  • Chemical Sunscreens
• Serums
  • Hydrating Serums
  • Anti-Aging Serums
  • Brightening Serums
• Masks
  • Sheet Masks
  • Clay Masks
  • Peel-Off Masks
• Others

Global Skincare Market Size by Price Range & CAGR (2024-2031)

• Market Overview
• Budget
• Mid-Range
• Premium
• Luxury

Global Skincare Market Size by Ingredients & CAGR (2024-2031)

• Market Overview
• Natural Ingredients
  • Aloe Vera
  • Green Tea
  • Chamomile
• Synthetic Ingredients
  • Hyaluronic Acid
  • Retinol
  • Peptides

Global Skincare Market Size by Organic & CAGR (2024-2031)

• Market Overview
• Organic Skincare Products
• Non-Organic Skincare Products

Global Skincare Market Size by Occasion of Use & CAGR (2024-2031)

• Market Overview
• Daily Use
• Special Occasions
  • Weddings
  • Parties
• Seasonal Use
  • Summer
  • Winter

Global Skincare Market Size by Brand & CAGR (2024-2031)

• Market Overview
• High-End Brands
• Drugstore Brands
• Niche Brands

Global Skincare Market Size by Gender & CAGR (2024-2031)

• Market Overview
• Men
• Women
• Unisex

Global Skincare Market Size by End User & CAGR (2024-2031)

• Market Overview
• Adults
• Teenagers
• Children

Global Skincare Market Size by Distribution Channel & CAGR (2024-2031)

• Market Overview
• Online Retail
  • E-commerce Websites
  • Brand Websites
• Offline Retail
  • Supermarkets
  • Specialty Stores
  • Department Stores

Global Skincare Market Size & CAGR (2024-2031)

• North America, (Type, Price Range, Ingredients, Organic, Occasion of Use, Brand, Gender, End User, Distribution Channel)
  • US
  • Canada
• Europe, (Type, Price Range, Ingredients, Organic, Occasion of Use, Brand, Gender, End User, Distribution Channel)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Type, Price Range, Ingredients, Organic, Occasion of Use, Brand, Gender, End User, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Type, Price Range, Ingredients, Organic, Occasion of Use, Brand, Gender, End User, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (Type, Price Range, Ingredients, Organic, Occasion of Use, Brand, Gender, End User, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• L'Oreal
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Estee Lauder Companies Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiseido
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf AG
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coty Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amorepacific Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LVMH Moet Hennessy Louis Vuitton SE
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avon Products, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mary Kay Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Revlon, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oriflame Holding AG
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Clarins Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natura & Co.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GlaxoSmithKline plc
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation