產品分析市場規模、佔有率、成長分析，按組件、按部署、按組織規模、按模式、按地區 - 產業預測，2024-2031年

產品分析的全球市場規模在2022年為79.7億美元，預計從2023年的92.3億美元成長到2031年的259.4億美元，在預測期內（2024-2031年）將以15.9 的年複合成長率成長。

隨著公司越來越重視了解客戶的購買行為，產品分析工具變得越來越重要。這些工具追蹤用戶旅程、突出痛點並提供個人化體驗，最終提高客戶滿意度和保留率。在數位時代，改善用戶體驗非常重要。因此，產品分析提供了對產品互動和改進的見解。這可以提高用戶參與度並提高轉換率。此外，簡單的資料收集已經不夠了，這增加了對進階分析解決方案的需求。在巨量資料技術的支援下，產品分析平台利用機器學習和人工智慧來發現隱藏的模式和趨勢，為產品開發和行銷策略提供資訊。巨量資料、人工智慧和機器學習的協同效應塑造產品分析市場的未來前景。

目錄

介紹

• 研究目的
• 調查範圍
• 定義

調查方法

• 資訊採購
• 二級資料和一級資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 依細分市場的機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 抑制因素和挑戰
• 波特分析與影響
  • 競爭公司之間的敵對關係
  • 替代品的威脅
  • 買方議價能力
  • 新進入者的威脅
  • 供應商的議價能力

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2023）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 價格分析
• 技術進步
• 監管環境
• 案例研究

產品分析市場規模：依組件和年複合成長率（2024-2031）

• 解決方案
• 服務
  • 專業服務
  • 託管服務

產品分析市場規模：依部署及年複合成長率（2024-2031）

• 雲端
• 本地

產品分析市場規模：依組織規模及年複合成長率（2024-2031）

• 主要企業
• 小型企業

產品分析市場規模：依模式及年複合成長率（2024-2031）

• 追蹤資料
• 分析資料

產品分析市場規模：依應用與年複合成長率（2024-2031）

• 設計與製造
• 銷售與行銷
• 消費者參與

產品分析市場規模：依地區及年複合成長率（2024-2031）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 西班牙
  • 法國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東、非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東、非洲

競爭資訊

• 前5名企業比較
• 主要企業市場定位（2023年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2023）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 依細分市場分類的佔有率分析
  • 收益與前一年同期比較（2021-2023）

主要企業簡介

• Accenture
• Adobe Inc.
• Google LLC
• International Business Machines Corporation
• LatentView Analytics
• Medallia Inc.（Thoma Bravo）
• Mixpanel
• Oracle
• Salesforce, Inc.
• Veritone, Inc.
• Pendo
• Amplitude
• Gainsight
• Heap
• Mixpanel
• Useriq
• Latentview Analytics
• Countly
• Plytix
• Riskedge Solutions

結論和建議

Global Product Analytics Market size was valued at USD 7.97 Billion in 2022 and is poised to grow from USD 9.23 Billion in 2023 to USD 25.94 Billion by 2031, growing at a CAGR of 15.9% in the forecast period (2024-2031).

As businesses increasingly prioritize understanding customer buying behavior, product analytics tools are becoming indispensable. These tools track user journeys, highlight pain points, and deliver personalized experiences, ultimately boosting customer satisfaction and retention rates. In the digital age, enhancing user experience is paramount; thus, product analytics provides insights into product interaction and areas for improvement. This leads to greater user engagement and higher conversion rates. Moreover, the demand for advanced analytics solutions is on the rise, as simple data collection proves inadequate. Leveraging big data technologies, product analytics platforms harness machine learning and AI to uncover hidden patterns and trends, informing product development and marketing strategies. This synergy of big data, AI, and machine learning is shaping the future of the product analytics market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Product Analytics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Product Analytics Market Segmental Analysis

Global Product Analytics Market is segmented by Component, by Deployment, by Organization size, by Mode, by Application, and by Region. Based on Component, the market is segmented into Solution and Services. Based on Deployment, the market is segmented into Cloud and On-Premises. Based on Organization size, the market is segmented into Large enterprises, Small and Medium-sized enterprises. Based on Mode, the market is segmented into Tracking data, Analyzing data. Based on Application, the market is segmented into Design & Manufacturing, Sales & Marketing, and Consumer Engagement. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Global Product Analytics Market

One of the primary drivers of the Global Product Analytics market is the escalating demand for managing customer behavior effectively. As businesses increasingly adopt product recommendation engines that deliver personalized services to users, the need for tools that enhance customer engagement has surged. These engines leverage customer history and behavioral data to provide tailored product suggestions, optimizing marketing strategies and maximizing their potential. By analyzing and understanding consumer interests, organizations can align their offerings with customer preferences, ultimately leading to improved service and satisfaction. Therefore, product analytics becomes essential in deciphering customer behavior and refining marketing efforts accordingly.

Restraints in the Global Product Analytics Market

One of the significant constraints facing the Global Product Analytics market is the increasing concerns surrounding data security and privacy. As artificial intelligence (AI) and machine learning (ML) technologies are increasingly adopted, they also become susceptible to malicious attacks. Cybercriminals are rapidly leveraging AI and ML to devise more sophisticated methods of breaching security, often outpacing the efforts of security professionals. This heightened risk poses a threat to businesses utilizing product analytics, as unauthorized users may exploit vulnerabilities to access sensitive data. Consequently, the fear of data leaks and potential breaches contributes to reluctance among companies to fully embrace these advanced technologies.

Market Trends of the Global Product Analytics Market

The Global Product Analytics market is experiencing a transformative trend fuelled by the integration of artificial intelligence and advanced analytics. As organizations increasingly prioritize data-driven decision-making, product analytics software equipped with AI capabilities enables teams to effectively analyze, visualize, and track customer behaviors and engagement metrics. This enhanced analytical prowess empowers product managers to assess the effectiveness of digital experiences, diagnose issues, and correlate customer actions with long-term value. Consequently, businesses are not only optimizing their product offerings but are also improving customer satisfaction and retention, driving significant growth in the product analytics sector and establishing a new standard for performance.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Regulatory Landscape
• Case Studies

Global Product Analytics Market Size by Component & CAGR (2024-2031)

• Solution
• Services
  • Professional services
  • Managed services

Global Product Analytics Market Size by Deployment & CAGR (2024-2031)

• Cloud
• On-Premises

Global Product Analytics Market Size by Organization size & CAGR (2024-2031)

• Large enterprises
• Small and Medium-sized enterprises

Global Product Analytics Market Size by Mode & CAGR (2024-2031)

• Tracking Data
• Analyzing Data

Global Product Analytics Market Size by Application & CAGR (2024-2031)

• Design & Manufacturing
• Sales & Marketing
• Consumer Engagement

Global Product Analytics Market Size by Region & CAGR (2024-2031)

• North America, (by Component, by Deployment, by Organization size, by Mode, by Application)
  • US
  • Canada
• Europe, (by Component, by Deployment, by Organization size, by Mode, by Application)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (by Component, by Deployment, by Organization size, by Mode, by Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (by Component, by Deployment, by Organization size, by Mode, by Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (by Component, by Deployment, by Organization size, by Mode, by Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Accenture
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adobe Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• International Business Machines Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LatentView Analytics
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Medallia Inc.(Thoma Bravo)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mixpanel
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salesforce, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Veritone, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pendo
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amplitude
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gainsight
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Heap
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mixpanel
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Useriq
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Latentview Analytics
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Countly
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Plytix
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Riskedge Solutions
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation