燕麥片市場規模、佔有率、成長分析，按形式、類型、分銷管道、地區 - 產業預測，2024-2031 年

2022 年全球燕麥市場規模為 38 億美元，從 2023 年的 41 億美元成長到 2031 年的 67 億美元，預測期內（2024-2031 年）複合年成長率為 6.4%。

由於消費者對健康早餐選擇的偏好不斷增加，燕麥片市場正在經歷顯著成長。值得注意的趨勢包括對優先考慮營養的即食、即食和攜帶式膳食選擇的需求不斷成長。隨著消費者越來越意識到營養豐富的食品對健康的益處，即食燕麥片和其他燕麥產品的吸引力正在飆升。燕麥以其高纖維、蛋白質、鐵和核黃素等必需維生素而聞名，使其成為健康的主食。為此，知名品牌正在推出創新的新型燕麥產品，以滿足對方便、營養早餐解決方案的需求。消費行為的這些變化預計將在不久的將來進一步推動燕麥片的需求。

目錄

介紹

• 研究目的
• 調查範圍
• 定義

調查方法

• 資訊採購
• 二手資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 按細分市場的機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 抑制因素和挑戰
• 波特分析與影響
  • 競爭公司之間的敵對關係
  • 替代品的威脅
  • 買方議價能力
  • 新進入者的威脅
  • 供應商的議價能力

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2023）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 價格分析
• 技術進步
• 監管環境
• 案例研究
• 專利分析

燕麥片市場規模：依形式及複合年成長率（2024-2031）

• 市場概況
• 有機的
• 傳統的

燕麥片市場規模：按類型和複合年成長率（2024-2031）

• 市場概況
• 即溶燕麥片
• 鋼切/愛爾蘭燕麥片
• 蘇格蘭燕麥片
• 燕麥粉

燕麥片市場規模：按分銷管道和複合年成長率（2024-2031）

• 市場概況
• 超級市場
• 便利商店
• 網路零售
• 其他

燕麥市場規模：按地區和複合年成長率（2024-2031）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 西班牙
  • 法國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東/非洲

競爭資訊

• 前5名企業對比
• 主要企業市場定位（2023年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2023）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分類的佔有率分析
  • 收益與前一年同期比較（2021-2023）

主要企業簡介

• PepsiCo, Inc.（Quaker Oats Company）（United States）
• The Kellogg Company（United States）
• Nestle SA（Carnation Company）（Switzerland）
• The Hain Celestial Group, Inc.（United States）
• Bob's Red Mill Natural Foods, Inc.（United States）
• Grain Millers, Inc.（United States）
• The Quaker Oats Company（The Quaker Oats Company Limited）（United Kingdom）
• POST CONSUMER BRANDS, LLC（United States）
• Hodgson Mill, Inc.（United States）
• Marico Limited（India）
• Dr. August Oetker KG（Germany）
• La Preferida, Inc.（United States）
• MOM Brands Company（India）
• Nature's Path Foods, Inc.（Canada）
• True Elements（India）
• Weetabix Limited（United Kingdom）
• Bagrrys India Limited（India）
• The Jordans & Ryvita Company Limited（United Kingdom）
• The Unilever Group（Pukka Herbs）（United Kingdom）
• The Kellogg Company（Kashi Company）（United States）

結論和建議

Global Oatmeal Market size was valued at USD 3.8 billion in 2022 and is poised to grow from USD 4.1 billion in 2023 to USD 6.7 billion by 2031, growing at a CAGR of 6.4% during the forecast period (2024-2031).

The oatmeal market is experiencing impressive growth driven by the rising consumer preference for wholesome breakfast choices. Notable trends include the increasing demand for ready-to-eat, ready-to-cook, and on-the-go meal options that prioritize nutrition. As consumers become more aware of the health benefits associated with nutrient-rich foods, the appeal of instant oatmeal and other oat-based products has surged. Oats are recognized for their high fiber, protein, iron, and essential vitamins like riboflavin, positioning them as a healthy staple. In response, leading brands are innovating and launching new oat-based offerings to cater to the demand for convenient and nutritious breakfast solutions. This shift in consumer behavior is expected to further boost oatmeal demand in the near future.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Oatmeal market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Oatmeal Market Segmental Analysis

Global Oatmeal Market is segmented by Form, Type, Distribution Channel and Region. Based on Form, the market is segmented into Organic, Conventional. Based on Type, the market is segmented into Quick/Instant Rolled Oats, Steel Cut/Irish Oatmeal, Scottish Oatmeal, oat Flour. Based on Distribution Channel, the market is segmented into Supermarkets, Convenience Stores, Online Retail, Others. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Global Oatmeal Market

The global oatmeal market is currently being propelled by several factors. Increased awareness regarding the health benefits of oats has resulted in a surge in their usage in a variety of products, including oatmeal, granola bars, and nutritious snacks. The rise of retail chains and online platforms has further facilitated the availability of high-quality oat-based items. Additionally, the busy lifestyles of the working population have heightened the demand for convenient, ready-to-eat oatmeal products. Manufacturers are also innovating by expanding their product lines to include oat-based beverages and unique flavors such as mint and masala. Key drivers of this market include rising disposable incomes, population growth, a heightened focus on health and wellness, and the introduction of diverse oat products, all contributing to a dynamic growth trajectory for the oatmeal industry.

Restraints in the Global Oatmeal Market

While the consumption of oatmeal has risen due to its numerous health benefits, the growth of the oatmeal market faces certain challenges. A key restraint is the availability of alternative grains such as quinoa, buckwheat, and brown rice, which offer similar nutritional profiles. Additionally, the relatively high price of oats compared to these alternatives could hinder market expansion. Quinoa and buckwheat are increasingly favored as gluten-free options that provide ample protein and fiber, contributing to a diverse range of nutritious breakfast choices. Furthermore, the extensive variety of substitutes available in stores and the longer cooking time associated with oats may further limit their appeal in the ready-to-eat food segment.

Market Trends of the Global Oatmeal Market

The global oatmeal market is experiencing a notable upward trend, driven by consumer preference for both savory and sweet flavored options. As oatmeal's versatility allows for extensive recipe experimentation, manufacturers are capitalizing on this by introducing an array of flavored products, targeting health-conscious consumers eager for tasty alternatives. Rebranding oatmeal as a snack or dessert rather than a traditional breakfast item is gaining traction, further expanding its appeal. This trend is prompting brands to innovate with unique flavors, thus enhancing product variety and satisfying diverse palates, ultimately positioning oatmeal as a versatile and desirable food choice in the contemporary market landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Regulatory Landscape
• Case Studies
• Patent Analysis

Oatmeal Market Size by Form & CAGR (2024-2031)

• Market Overview
• Organic
• Conventional

Oatmeal Market Size by Type & CAGR (2024-2031)

• Market Overview
• Quick/Instant Rolled Oats
• Steel Cut/Irish Oatmeal
• Scottish Oatmeal
• Oat Flour

Oatmeal Market Size by Distribution Channel & CAGR (2024-2031)

• Market Overview
• Supermarkets
• Convenience Stores
• Online Retail
• Others

Oatmeal Market Size & CAGR (2024-2031)

• North America, (Form, Type, Distribution Channel)
  • US
  • Canada
• Europe, (Form, Type, Distribution Channel)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Form, Type, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Form, Type, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (Form, Type, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• PepsiCo, Inc. (Quaker Oats Company) (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Kellogg Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Carnation Company) (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Hain Celestial Group, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bob's Red Mill Natural Foods, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grain Millers, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Quaker Oats Company (The Quaker Oats Company Limited) (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• POST CONSUMER BRANDS, LLC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hodgson Mill, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marico Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dr. August Oetker KG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• La Preferida, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MOM Brands Company (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nature's Path Foods, Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• True Elements (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Weetabix Limited (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bagrrys India Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Jordans & Ryvita Company Limited (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Unilever Group (Pukka Herbs) (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Kellogg Company (Kashi Company) (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation