全球戶外（戶外）廣告市場規模、佔有率、成長分析：按類型、目的、最終用戶、地區 - 產業預測（2024-2031）

Out Of Home Advertising Market Size, Share, Growth Analysis, By Type(Billboards, Shelters, Transit displays), Purpose (Brand Awareness, Promotions and Sales), By End User, By Region - Industry Forecast 2024-2031

出版日期: 2024年12月14日 | 出版商:

SkyQuest | 英文 165 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

2022 年全球 OOH（戶外）廣告市場規模估值為 260.1 億美元，從 2023 年的 284.8 億美元成長到 2031 年的 619.5 億美元，預測期內複合年成長率預計為 9.7%（2024- 2031）。

OOH（戶外）廣告空間透過整合的位置資料擴大顯示廣告曝光與品牌情緒之間的直接關聯，從而導致購買意願、網站流量和應用程式下載等的增加。這種透明度的提高使負責人充滿信心地將資源分配給戶外活動。這些見解有助於最佳化策略和決策，在分析期間對 OOH（戶外）廣告市場的成長做出了重大貢獻。隨著市場負責人意識到該管道的價值，再加上可操作的資料，戶外媒體領域將迎來顯著的擴張和創新。

JCDecaux SA
Clear Channel Outdoor Holdings Inc.
Outfront Media Inc.
Lamar Advertising Company
oOh!media Limited
Ocean Outdoor Limited
Adams Outdoor Advertising
Stroer SE & Co. KGaA
Vector Media
Firefly
Clear Channel Outdoor Holdings, Inc.
NEC Display Solutions Ltd
DaKTronics
BroadSign International LLC
Mvix, Inc.

結論和建議

簡介目錄

Product Code: SQMIG25Z2011

Global Out Of Home Advertising Market size was valued at USD 26.01 billion in 2022 and is poised to grow from USD 28.48 billion in 2023 to USD 61.95 billion by 2031, growing at a CAGR of 9.7% in the forecast period (2024-2031).

The Out of Home Advertising sector is increasingly demonstrating a direct correlation between ad exposure and brand sentiment, translating into enhanced purchase intent, website traffic, app downloads, and more through integrated location data. This increased transparency allows marketers to confidently allocate resources to out-of-home initiatives, as they can now clearly observe the impact of exposure on critical business outcomes. Such insights drive optimized strategy and decision-making, contributing significantly to the growth of the out-of-home advertising market over the analysis period. As marketers recognize the value of this channel, coupled with actionable data, the out-of-home segment is poised for substantial expansion and innovation.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Out Of Home Advertising market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Out Of Home Advertising Market Segmental Analysis

Global Out Of Home Advertising Market is segmented by Type, by Purpose, by End User and by Region. Based on Type, the market is segmented into Billboards, Transit Advertising, Street Furniture, Digital Out-of-Home (DOOH), Others. Based on Purpose, the market is segmented into Brand Awareness, Promotions and Sales, Others. Based on End User, the market is segmented into Consumer Goods and Retail, Automotive Industry, Real Estate and Property Development, Entertainment and Media, Hospitality and Tourism, Financial Services, Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Out Of Home Advertising Market

One of the primary driving forces behind the global Out Of Home (OOH) advertising market is the increasing utilization of digital billboards. These innovative advertising platforms can be strategically located in proximity to target audiences, enhancing their effectiveness. The versatility and portability of digital billboards significantly contribute to their popularity, allowing for dynamic advertising campaigns that can be adapted in real-time. Additionally, their advanced features, which include bright light emissions and visibility during both day and night, make them an attractive advertising medium for businesses. As a result, the demand for out-of-home advertising is expected to rise throughout the analysis period.

Restraints in the Global Out Of Home Advertising Market

The expanding use of smartphones and widespread internet access across the globe is driving a surge in digital marketing strategies, which are increasingly favored for their ability to target specific advertisements to particular customer segments. This capability enhances lead conversion rates, posing a significant challenge to the out-of-home advertising market throughout the analysis period. As advertisers shift their focus towards more personalized and data-driven digital platforms, traditional out-of-home advertising may struggle to maintain its relevance and effectiveness, ultimately serving as a considerable restraint on market growth and potential during this timeframe.

Market Trends of the Global Out Of Home Advertising Market

The Global Out Of Home Advertising market is experiencing a significant trend towards the integration of advanced analytical tools to enhance ad reach and capture consumer attention more effectively. Advertisers are increasingly leveraging these technologies to manage campaigns remotely, optimizing efficiency and responsiveness. The use of analytics empowers companies to meticulously track customer engagement and gather actionable insights about consumer behavior, enabling more personalized and impactful advertising strategies. This shift not only streamlines campaign management but also fosters a data-driven approach, ensuring that out-of-home advertising remains a dynamic and effective channel in an increasingly digital landscape.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Driver & Opportunities
- Restraints & Challenges
Porters Analysis & Impact
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2023
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Technological Advancement
Regulatory Landscape
Case Studies

Global Out Of Home Advertising Market Size by Type & CAGR (2024-2031)

Billboards
Transit Advertising
Street Furniture
Digital Out-of-Home (DOOH)
Others

Global Out Of Home Advertising Market Size by Purpose & CAGR (2024-2031)

Brand Awareness
Promotions and Sales
Others

Global Out Of Home Advertising Market Size by End User & CAGR (2024-2031)

Consumer Goods and Retail
Automotive Industry
Real Estate and Property Development
Entertainment and Media
Hospitality and Tourism
Financial Services
Others

Global Out Of Home Advertising Market Size by Region & CAGR (2024-2031)

North America (by Type, by Purpose, by End User)
- US
- Canada
Europe (by Type, by Purpose, by End User)
- UK
- Germany
- Spain
- France
- Italy
- Rest of Europe
Asia-Pacific (by Type, by Purpose, by End User)
- China
- India
- Japan
- South Korea
- Rest of Asia Pacific
Latin America (by Type, by Purpose, by End User)
- Brazil
- Rest of Latin America
Middle East & Africa (by Type, by Purpose, by End User)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2023
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2023
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

JCDecaux SA
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Clear Channel Outdoor Holdings Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Outfront Media Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Lamar Advertising Company
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
oOh!media Limited
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ocean Outdoor Limited
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Adams Outdoor Advertising
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Stroer SE & Co. KGaA
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Vector Media
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Firefly
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Clear Channel Outdoor Holdings, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
NEC Display Solutions Ltd
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
DaKTronics
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
BroadSign International LLC
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Mvix, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments