漱口水市場規模、佔有率、成長分析、按產品類型、按口味、按分銷管道、按最終用戶、按地區 - 行業預測，2024-2031 年

2022年全球漱口水市場規模為65.2億美元，從2023年的68.9億美元成長到2031年的107.4億美元，預測期（2024-2031）預計複合年成長率為5.7%。

由於人們對口腔衛生重要性的認知不斷增強，漱口水市場在全球範圍內正在經歷顯著成長。預防蛀牙、口氣清新和抑制細菌感染等有益特性正在增加消費者的興趣。日益增多的口腔衛生宣傳活動正在進一步推動市場成長，例如 2018 年世界口腔健康日活動覆蓋了 7 億多人。此外，飯店設施的增加和全球牙齒健康支出的增加（2019年約為1424億美元）正在推動漱口水的需求。此外，隨著越來越多的人因各種疾病而患有口臭，越來越多的人開始使用漱口水，進一步擴大了漱口水的使用範圍，並促進了整體市場的成長。

目錄

介紹

• 研究目的
• 調查範圍
• 定義

調查方法

• 資訊採購
• 二手資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 按細分市場的機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 抑制因素和挑戰
• 波特分析及影響
  • 競爭公司之間的敵對關係
  • 替代品的威脅
  • 買方議價能力
  • 新進入者的威脅
  • 供應商的議價能力

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2023）
• PESTEL分析
• 宏觀經濟指標
• 價值鏈分析
• 價格分析
• 監管環境
• 專利分析
• 案例研究
• 客戶和購買標準分析

漱口水市場規模：依產品類型及複合年成長率（2024-2031）

• 市場概況
• 化妝品漱口水
• 治療性漱口水
  • 消毒漱口水
  • 含氟漱口水
  • 天然漱口水
  • 美白漱口水

漱口水市場規模：依口味及複合年成長率（2024-2031）

• 市場概況
• 薄荷
• 柑橘
• 草藥
• 其他

漱口水市場規模：依分銷管道及複合年成長率（2024-2031）

• 市場概況
• 離線
  • 大賣場
  • 藥局
  • 便利商店
  • 專賣店
• 線上
  • 電子商務網站
  • 公司自有網站

漱口水市場規模：按最終用戶和複合年成長率（2024-2031）

• 市場概況
• 成人
• 孩子

漱口水市場規模：依地區及複合年成長率（2024-2031）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 西班牙
  • 法國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東/非洲

競爭資訊

• 前5名企業對比
• 主要企業市場定位（2023年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2023）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分類的佔有率分析
  • 收益與前一年同期比較（2021-2023）

主要企業簡介

• Colgate-Palmolive Company
• Johnson & Johnson
• Procter & Gamble
• GlaxoSmithKline plc
• Reckitt Benckiser Group plc
• Unilever
• Lion Corporation
• Sunstar Group
• Church & Dwight Co., Inc.
• Dabur India Ltd.
• Amway
• Henkel AG & Co. KGaA
• Kao Corporation
• LG Household & Health Care Ltd.
• Himalaya Wellness
• Patanjali Ayurved
• SmartMouth Oral Health Laboratories
• TheraBreath

結論和建議

Global Mouthwash Market size was valued at USD 6.52 billion in 2022 and is poised to grow from USD 6.89 billion in 2023 to USD 10.74 billion by 2031, growing at a CAGR of 5.7% during the forecast period (2024-2031).

The mouthwash market is witnessing a significant surge globally, driven by heightened awareness of oral hygiene's importance. Beneficial attributes like cavity prevention, fresh breath generation, and bacterial infection control are fueling consumer interest. The rise of oral hygiene campaigns, exemplified by the 2018 World Oral Health Day initiative that reached over 700 million individuals, further stimulates market growth. Additionally, increasing amenities in hotels and a rise in global dental care spending-totaling approximately USD 142.4 billion in 2019-are enhancing demand for mouthwash. Furthermore, a growing number of individuals coping with halitosis due to various medical conditions are increasingly turning to mouthwash, further amplifying its adoption and contributing to the overall growth of the market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Mouthwash market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Mouthwash Market Segmental Analysis

Global Mouthwash Market is segmented by product type, flavour, distribution channel, end user and region. Based on product type, the market is segmented into cosmetic mouthwash and therapeutic mouthwash (antiseptic mouthwash, fluoride mouthwash, natural mouthwash, whitening mouthwash). Based on flavour, the market is segmented into mint, citrus, herbal and others. Based on distribution channel, the market is segmented into offline (hypermarkets, pharmacies, convenience stores, specialty stores) and online (e-commerce websites, company-owned websites). Based on end user, the market is segmented into adults and children. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Mouthwash Market

The Global Mouthwash market is significantly driven by heightened awareness of oral health among consumers. Industry vendors are actively educating individuals about the crucial role mouthwash plays in daily oral hygiene routines, promoting it as a swift and effective solution for combating germs. This educational effort is supported by dental service providers and trade organizations, all of which contribute to the growth of mouthwash sales through various awareness campaigns. Additionally, initiatives utilizing mobile technologies for oral health, such as text message promotions, are enhancing public engagement in oral health practices. The market is further bolstered by the prevalence of dental conditions like gingivitis and periodontitis, an aging demographic, and an increasing number of product innovations.

Restraints in the Global Mouthwash Market

The global mouthwash market faces potential obstacles due to the side effects associated with certain mouthwash products. Specifically, mouthwashes containing alcohol, which can reach concentrations of up to 25%, may lead to adverse reactions such as a burning sensation and dry mouth, as alcohol acts as a drying agent that strips moisture away. This discomfort can deter consumers, consequently hindering market growth. Additionally, chlorhexidine, while effective, poses the risk of staining tooth surfaces, restorations, and the tongue. This factor may lead dentists to avoid recommending it, particularly for patients with numerous anterior white fillings, further limiting portfolio attractiveness.

Market Trends of the Global Mouthwash Market

The Global Mouthwash market is witnessing a significant trend towards the adoption of herbal mouthwashes driven by increasing consumer sensitivity to conventional products. As awareness of the potential irritants in traditional mouthwashes grows, innovative formulations featuring natural plant extracts have gained traction. These herbal alternatives are favored for their gentleness, non-staining properties, and absence of alcohol, making them suitable for users of all ages, and are often recommended by dental professionals. With diverse ingredients sourced from fruits, seeds, and essential oils, herbal mouthwashes present minimal side effects and a compelling alternative to chemical formulations, positioning them as a rising preference amidst ongoing market evolution.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Patent Analysis
• Case Studies
• Customer & Buying Criteria Analysis

Global Mouthwash Market Size by Product Type & CAGR (2024-2031)

• Market Overview
• Cosmetic Mouthwash
• Therapeutic Mouthwash
  • Antiseptic Mouthwash
  • Fluoride Mouthwash
  • Natural Mouthwash
  • Whitening Mouthwash

Global Mouthwash Market Size by Flavour & CAGR (2024-2031)

• Market Overview
• Mint
• Citrus
• Herbal
• Others

Global Mouthwash Market Size by Distribution Channel & CAGR (2024-2031)

• Market Overview
• Offline
  • Hypermarkets
  • Pharmacies
  • Convenience Stores
  • Specialty Stores
• Online
  • E-commerce Websites
  • Company-Owned Websites

Global Mouthwash Market Size by End User & CAGR (2024-2031)

• Market Overview
• Adults
• Children

Global Mouthwash Market Size & CAGR (2024-2031)

• North America (Product Type, Flavour, Distribution Channel, End User)
  • US
  • Canada
• Europe (Product Type, Flavour, Distribution Channel, End User)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific (Product Type, Flavour, Distribution Channel, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America (Product Type, Flavour, Distribution Channel, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Flavour, Distribution Channel, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Colgate-Palmolive Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GlaxoSmithKline plc
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reckitt Benckiser Group plc
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lion Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sunstar Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church & Dwight Co., Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dabur India Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Household & Health Care Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Himalaya Wellness
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Patanjali Ayurved
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SmartMouth Oral Health Laboratories
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TheraBreath
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation