彩妝品市場規模、佔有率、成長分析、按產品類型、按價格、按產品類型、按目標市場、按分銷管道、按地區 - 行業預測，2024-2031 年

2022年全球彩妝品市場規模為934億美元，從2023年的987.2億美元成長到2031年的1538.2億美元，在預測期內（2024-2031年）預計複合年成長率為5.7。

全球彩妝品市場是美容產業中一個充滿活力且不斷擴大的領域，受到不斷變化的趨勢和消費者偏好的推動。眼部、唇部、臉部和指甲彩妝產品已成為日常整裝儀容和自我表達的重要組成部分。都市化、可支配收入增加和美學意識提高等因素正在推動市場成長。社群媒體的影響力鼓勵消費者嘗試不同的款式和配方，增加了對多樣化顏色選擇的需求。向清潔、天然和零殘忍產品的巨大轉變正在促使品牌採取永續的做法。同時，科技的進步創造了高性能、持久的化妝品。電子商務和社群媒體市場的興起正在改變消費者購買和消費這些產品的方式，為市場的持續擴張鋪平道路。

目錄

介紹

• 研究目的
• 調查範圍
• 定義

調查方法

• 資訊採購
• 二手資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 按細分市場的機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 抑制因素和挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2023）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 價格分析
• 技術進步
• 監管環境
• 案例研究

彩妝品市場規模：依產品類型

• 市場概況
• 化學品
• 天然有機

彩妝品市場規模：按價格

• 市場概況
• 經濟
• 優質的

彩妝品市場規模：依產品類型分類

• 市場概況
• 美甲產品
• 臉部化妝
• 眼妝
• 唇部產品
• 染髮產品
• 特效產品

彩妝品市場規模：依目標市場分類

• 市場概況
• 信譽產品
• 大量生產的產品

彩妝品市場規模：依分銷管道分類

• 市場概況
• 大賣場/超級市場
• 便利商店
• 專賣店
• 直銷
• 電子商務

彩妝品市場規模：依地區分類

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東/非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東/非洲

競爭資訊

• 前5名企業對比
• 主要企業市場定位（2023年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2023）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分類的佔有率分析
  • 收益與前一年同期比較（2021-2023）

主要企業簡介

• L'Oreal SA
• Unilever
• Estee Lauder Inc.
• Shiseido Company, Limited
• Coty Inc.
• CIATE
• KRYOLAN
• CHANTECAILLE BEAUTE
• Chanel
• Dior
• Givenchy
• Mamaearth
• P&G
• LVMH
• Beiersdorf
• Bath & Body Works
• Johnson & Johnson
• Natura & Co.
• AS Beauty
• Amway

結論和建議

Global Colour Cosmetics Market size was valued at USD 93.4 billion in 2022 and is poised to grow from USD 98.72 billion in 2023 to USD 153.82 billion by 2031, growing at a CAGR of 5.7% during the forecast period (2024-2031).

The global colour cosmetics market is a vibrant and expanding sector within the beauty industry, driven by evolving trends and consumer preferences. Makeup products for eyes, lips, face, and nails have become essential for daily grooming and self-expression. Factors such as urbanization, rising disposable incomes, and heightened beauty consciousness are propelling market growth. The influence of social media has encouraged consumers to experiment with a variety of styles and formulations, increasing demand for diverse colour options. A significant shift towards clean, natural, and cruelty-free products is prompting brands to adopt sustainable practices. Concurrently, technological advancements have resulted in high-performance, long-lasting cosmetics. The rise of e-commerce and social media marketplaces is transforming how consumers purchase and engage with these products, paving the way for continued market expansion.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Colour Cosmetics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Colour Cosmetics Market Segmental Analysis

Global Colour Cosmetics Market is segmented by product type, prices, product category, target market, distribution channel and region. Based on product type, the market is segmented into chemical and natural & organic. Based on prices, the market is segmented into economic and premium. Based on product category, the market is segmented into nail products, facial makeup, eye makeup, lip products, hair colour products and special effects products. Based on target market, the market is segmented into prestige products and mass products. Based on distribution channel, the market is segmented into hypermarkets/supermarkets, convenience stores, specialty stores, direct selling and e-commerce. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Colour Cosmetics Market

The Global Colour Cosmetics market is significantly propelled by the increasing focus on beauty and self-care habits among consumers. This trend is particularly prominent among millennials and Gen Z, who are eager to utilize color cosmetics as a means of expressing their unique identities and enhancing their appearances. The influence of social media platforms and beauty influencers plays a crucial role in amplifying this trend, as they regularly present diverse makeup styles and tutorials that captivate audiences and stimulate demand for a plethora of colour cosmetics offerings. As a result, the market experiences robust growth driven by these evolving consumer preferences.

Restraints in the Global Colour Cosmetics Market

The global colour cosmetics market encounters several restraints, primarily due to regulatory challenges. Strict safety standards and regulations from various governing bodies necessitate stringent compliance, which often results in heightened production costs and the need for formulation adjustments. Additionally, these regulatory hurdles can cause delays in bringing new products to market, stifling innovation and competitiveness. Concerns regarding the safety of specific ingredients may also trigger product recalls or impose restrictions, further hindering market expansion. Consequently, these compliance-related issues pose significant obstacles that impact the overall growth and development of the colour cosmetics industry.

Market Trends of the Global Colour Cosmetics Market

The Global Colour Cosmetics market is witnessing a robust trend towards clean and sustainable beauty, driven by consumers increasingly prioritizing products formulated with natural and organic ingredients. There's a heightened demand for cosmetics that are cruelty-free, vegan, and eco-friendly, emphasizing ethical and environmental considerations. Consequently, brands are adapting by adopting sustainable packaging solutions, ensuring transparent sourcing, and implementing responsible manufacturing processes. This shift highlights the changing preferences of conscious consumers who not only seek high-performance cosmetics but also value their impact on personal health and ecological sustainability, thereby reshaping the landscape of the beauty industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Regulatory Landscape
• Case Studies

Global Colour Cosmetics Market Size by Product Type & CAGR (2024-2031)

• Market Overview
• Chemical
• Natural & Organic

Global Colour Cosmetics Market Size by Prices & CAGR (2024-2031)

• Market Overview
• Economic
• Premium

Global Colour Cosmetics Market Size by Product Category & CAGR (2024-2031)

• Market Overview
• Nail Products
• Facial Makeup
• Eye Makeup
• Lip Products
• Hair Colour Products
• Special Effects Products

Global Colour Cosmetics Market Size by Target Market & CAGR (2024-2031)

• Market Overview
• Prestige Products
• Mass Products

Global Colour Cosmetics Market Size by Distribution Channel & CAGR (2024-2031)

• Market Overview
• Hypermarkets/Supermarkets
• Convenience Stores
• Specialty Stores
• Direct Selling
• E-Commerce

Global Colour Cosmetics Market Size & CAGR (2024-2031)

• North America (Product Type, Prices, Product Category, Target Market, Distribution Channel)
  • USA
  • Canada
• Europe (Product Type, Prices, Product Category, Target Market, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Prices, Product Category, Target Market, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Prices, Product Category, Target Market, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Prices, Product Category, Target Market, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• L'Oreal S.A
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Estee Lauder Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiseido Company, Limited
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coty Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CIATE
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KRYOLAN
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CHANTECAILLE BEAUTE
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chanel
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dior
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Givenchy
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mamaearth
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• P&G
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LVMH
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bath & Body Works
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natura & Co.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AS Beauty
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations