維生素軟糖市場規模、佔有率、成長分析、按類型、按來源、按包裝類型、按配銷通路、按最終用戶、按地區 - 按行業預測，2024-2031 年

2022年全球維生素軟糖市場規模為50.4億美元，從2023年的55億美元成長到2031年的110.4億美元，複合年成長率預計將成長9.1%。

維生素軟糖市場正在蓬勃發展，尤其吸引了不喜歡傳統錠劑的人，例如兒童和老年人。消費者對多樣化營養來源的需求不斷成長，導致了大麻軟糖和寵物軟糖等創新產品的出現。 Church &Dwight Co., Inc. 等公司正在擴大其風味產品，16VIT 等新興企業則瞄準了遊戲玩家等利基市場。 COVID-19 大流行提高了人們的健康意識，並增加了人們對維生素 C 和 D 等免疫力增強補充品的興趣。然而，對糖含量和缺乏必需礦物質的擔憂可能會對市場成長帶來挑戰。然而，隨著全球意識和需求的增加，維生素軟糖產業將在未來幾年大幅擴張。

目錄

介紹

• 研究目的
• 調查範圍
• 定義

調查方法

• 資訊採購
• 二手資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 按細分市場的機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制因素和挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2023）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 價格分析
• 技術進步
• 監管環境
• 案例研究
• 客戶和購買標準分析
• 貿易分析
• 原料分析

維生素軟糖市場規模：按類型

• 市場概況
• 單一維生素
• 綜合維他命

維生素軟糖市場規模：依來源分類

• 市場概況
• 植物
• 動物

維生素軟糖市場規模：依包裝類型

• 市場概況
• 瓶子和罐子
• 小袋

維生素軟糖市場規模：按分銷管道

• 市場概況
• 線上
• 離線

維生素軟糖市場規模：依最終用戶分類

• 市場概況
• 成人
• 孩子

維生素軟糖市場規模：按地區

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東/非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東/非洲

競爭資訊

• 前5名企業對比
• 主要企業市場定位（2023年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2023）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分類的佔有率分析
  • 收益與前一年同期比較（2021-2023）

主要企業簡介

• Pfizer
• Nature's Bounty
• Makers Nutrition
• Gummi World
• SMP Nutra
• Willings Nutraceutical
• Almighty Nutrition
• GWGummies
• Well Aliments
• Somafina
• Zanon Vitamec
• SmartyPants Vitamins
• Vitapur Labs
• Superior Supplement Manufacturing
• Pharmavite
• Church & Dwight Co. Inc.
• Reckitt Benckiser Group PLC
• Unilever PLC
• Otsuka Holdings Co. Ltd
• Amway Corp.

結論和建議

Global Gummy Vitamins Market size was valued at USD 5.04 billion in 2022 and is poised to grow from USD 5.5 billion in 2023 to USD 11.04 billion by 2031, growing at a CAGR of 9.1% during the forecast period (2024-2031).

The gummy vitamin market is booming, appealing particularly to those who struggle with traditional pills, including children and the elderly. Innovative products, such as hemp-based and pet gummies, are emerging in response to growing consumer demand for diverse nutritional sources. Companies like Church & Dwight Co., Inc. are expanding their flavor offerings, while start-ups like 16VIT are targeting niche markets, including gamers. The COVID-19 pandemic has heightened health consciousness, driving interest in immune-boosting supplements like vitamins C and D, noted for their flavor appeal. However, concerns about sugar content and the omission of essential minerals could pose challenges for market growth. Nevertheless, as awareness and demand increase globally, the gummy vitamin segment is poised for substantial expansion in the coming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Gummy Vitamins market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Gummy Vitamins Market Segmental Analysis

Global Gummy Vitamins Market is segmented by type, source, packaging type, distribution channel, end-user and region. Based on type, the market is segmented into single vitamins and multi-vitamins. Based on source, the market is segmented into plants and animals. Based on packaging type, the market is segmented into bottle & jars and pouches. Based on distribution channel, the market is segmented into online and offline. Based on end-user, the market is segmented into adults and children. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Gummy Vitamins Market

The Global Gummy Vitamins market is poised for significant growth, primarily driven by the expanding vegetarian population and the increasing prevalence of malnutrition worldwide. As of January 2021, about 79 million people, or roughly 1% of the global population, identified as vegetarians, with this number steadily rising. This shift in dietary preferences, along with a heightened awareness of nutritional deficits, is contributing to a surge in demand for plant-based multivitamins. Consumers are seeking vegetarian gummy vitamins to supplement their diets with essential nutrients typically obtained from animal sources, thus propelling market revenue upward in response to these evolving health trends.

Restraints in the Global Gummy Vitamins Market

The global gummy vitamins market faces several notable challenges that may hinder its growth. One significant restraint is the availability of more effective substitutes, such as animal and plant-based sources of essential vitamins, minerals, iron, and zinc, which offer superior nutrient absorption. Additionally, vitamin sprays present a playful and effective alternative, boasting a higher absorption rate than gummy options. Concerns over the adverse health effects of gummy vitamins, particularly with overconsumption, are compounded by their high sugar content, which can contribute to tooth decay, heart disease, and weight gain. These issues reduce consumer confidence in gummy vitamins compared to traditional vitamin sources, limiting market demand.

Market Trends of the Global Gummy Vitamins Market

The Global Gummy Vitamins market is experiencing a significant shift driven by consumer preferences, particularly among women seeking beauty-enhancing supplements. The offline purchasing trend is prominent, as women gravitate towards gummy vitamins infused with key ingredients like collagen and biotin to bolster skin health, hair vitality, and nail strength. The allure of these delectable, chewable vitamins lies in their ability to combine convenience and efficacy, making daily supplementation more appealing. This expanding demographic is influencing market dynamics, leading to an increase in the availability of targeted beauty formulas within the gummy segment, ultimately shaping the future of nutritional supplementation.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Regulatory Landscape
• Case Studies
• Customer & Buying Criteria Analysis
• Trade Analysis
• Raw Material Analysis

Global Gummy Vitamins Market Size by Type & CAGR (2024-2031)

• Market Overview
• Single Vitamins
• Multi-Vitamins

Global Gummy Vitamins Market Size by Source & CAGR (2024-2031)

• Market Overview
• Plants
• Animals

Global Gummy Vitamins Market Size by Packaging Type & CAGR (2024-2031)

• Market Overview
• Bottle & Jars
• Pouches

Global Gummy Vitamins Market Size by Distribution Channel & CAGR (2024-2031)

• Market Overview
• Online
• Offline

Global Gummy Vitamins Market Size by End-User & CAGR (2024-2031)

• Market Overview
• Adults
• Children

Global Gummy Vitamins Market Size & CAGR (2024-2031)

• North America (Type, Source, Packaging Type, Distribution Channel, End-User)
  • USA
  • Canada
• Europe (Type, Source, Packaging Type, Distribution Channel, End-User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Source, Packaging Type, Distribution Channel, End-User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Source, Packaging Type, Distribution Channel, End-User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Source, Packaging Type, Distribution Channel, End-User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Pfizer
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nature's Bounty
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Makers Nutrition
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gummi World
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SMP Nutra
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Willings Nutraceutical
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Almighty Nutrition
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GWGummies
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Well Aliments
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Somafina
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zanon Vitamec
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SmartyPants Vitamins
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vitapur Labs
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Superior Supplement Manufacturing
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pharmavite
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church & Dwight Co. Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reckitt Benckiser Group PLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever PLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Otsuka Holdings Co. Ltd
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway Corp.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations