元宇宙電子商務市場規模、佔有率、成長分析（按平台、按技術、按地區）- 產業預測，2024-2031 年

2022年，元宇宙電子商務的全球市場規模為109億美元，從2023年的161.3億美元成長到2031年的3,713.5億美元，預計在預測期內（2024-2031年）將持續成長。年增率為48.0%）。

元宇宙正在成為電子商務變革的前沿，它將社交互動與虛擬購物體驗融為一體。隨著零售商探索虛擬環境來展示其產品，個人化頭像、虛擬試穿和虛擬的使用等身臨其境型體驗的潛力凸顯了傳統線上商店的轉變。多種趨勢正在推動這一演變，包括消費者對引人入勝的購物體驗的需求不斷增加、擴增實境的迅速普及以及社交商務的興起。然而，開發元宇宙技術存在許多挑戰，包括成本、資料隱私問題以及對創新和引人入勝的內容的需求。隨著元宇宙的不斷發展，願意在這個競爭格局中適應和創新的品牌將面臨令人興奮的機會。

目錄

介紹

• 研究目的
• 調查範圍
• 定義

調查方法

• 資訊採購
• 二手資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 按細分市場的機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制因素和挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2023）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 價格分析
• 技術進步

電子商務元宇宙市場規模：依平台分類

• 市場概況
• 桌面
• 手機/平板電腦
• AR/ VR頭戴裝置

電子商務元宇宙市場規模：依技術分類

• 市場概況
• 區塊鏈
• 虛擬實境 (VR) 與擴增實境(AR)
• 邊緣運算
• 其他

電子商務元宇宙市場規模：按應用分類

• 市場概況
• 虛擬商店
• 虛擬事件

電子商務元宇宙市場規模：按地區分類

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東/非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東/非洲

競爭資訊

• 前5名企業對比
• 主要企業市場定位（2023年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2023）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分類的佔有率分析
  • 收益與前一年同期比較（2021-2023）

主要企業簡介

• Unity Technologies
• Decentraland
• The Sandbox
• Shopify
• Roblox Corporation
• Infinite Reality（iR）
• NVIDIA（Omniverse）
• DressX
• VRChat
• Somnium Space
• Blockchainx
• ARuVR
• ShapesXR
• eXp Realty
• Epic Games（Fortnite）
• Spatial
• Voxels Metaverse
• Zepeto
• High Fidelity
• Ready Player Me

結論和建議

Global Metaverse in E-Commerce Market size was valued at USD 10.9 billion in 2022 and is poised to grow from USD 16.13 billion in 2023 to USD 371.35 billion by 2031, growing at a CAGR of 48.0% during the forecast period (2024-2031).

The metaverse is emerging as a transformative frontier in e-commerce, merging social interaction with virtual shopping experiences. As retailers explore virtual environments for showcasing products, the potential for immersive experiences-such as personalized avatars, virtual try-ons, and the use of virtual currencies-highlights a shift from traditional online storefronts. Several trends fuel this evolution, including heightened consumer demand for engaging shopping experiences, the surge in popularity of augmented and virtual reality, and the rise of social commerce. Nonetheless, challenges persist, such as the costs associated with developing metaverse technologies, concerns over data privacy, and the need for innovative, engaging content. As the metaverse continues to evolve, it promises exciting opportunities for brands willing to adapt and innovate within this competitive landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Metaverse In E-Commerce market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Metaverse In E-Commerce Market Segmental Analysis

Global Metaverse in E-Commerce Market is segmented by platform, technology, application and region. Based on platform, the market is segmented into desktop, mobile/tablets and AR/VR headset. Based on technology, the market is segmented into blockchain, virtual reality (VR) & augmented reality (AR), edge computing and others. Based on application, the market is segmented into virtual stores and virtual events. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Metaverse In E-Commerce Market

The rising integration of virtual and augmented reality technologies is significantly enhancing the creation of immersive environments for e-commerce, propelling the metaverse market forward. As these technologies become more widely adopted, they facilitate the development of platforms that offer users engaging and interactive shopping experiences. This shift towards more immersive shopping avenues is driving consumer interest and engagement, ultimately increasing demand for metaverse solutions tailored for e-commerce. With enhanced virtual realities, retailers are empowered to create unique online experiences that cater to customer preferences, making the metaverse a pivotal driver in transforming the landscape of digital commerce.

Restraints in the Global Metaverse In E-Commerce Market

The Global Metaverse in E-Commerce market faces several restraints primarily due to technological limitations. Although there have been notable advancements in virtual and augmented reality, certain constraints persist, which may hinder the growth trajectory of the metaverse. Key challenges include inadequate bandwidth, insufficient processing power, and suboptimal user experience, which could deter businesses and consumers from fully engaging with metaverse platforms. These technological hurdles can impact the overall functionality and appeal of the metaverse, making it crucial for stakeholders to address these issues to foster a more immersive and seamless online shopping experience.

Market Trends of the Global Metaverse In E-Commerce Market

The global metaverse in e-commerce market is experiencing a notable trend towards immersive virtual shopping experiences, fueled by the lasting impacts of the COVID-19 pandemic. Consumers are increasingly seeking interactive environments that blend digital and physical shopping, allowing them to engage with products more meaningfully. As brands innovate with augmented and virtual reality technologies, they create personalized, gamified experiences that enhance customer engagement and drive sales. This shift not only caters to the growing preference for online shopping but also positions retailers to capitalize on a new frontier of consumer behavior, significantly shaping the future landscape of e-commerce.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement

Global Metaverse in E-Commerce Market Size by Platform & CAGR (2024-2031)

• Market Overview
• Desktop
• Mobile/Tablets
• AR/VR Headset

Global Metaverse in E-Commerce Market Size by Technology & CAGR (2024-2031)

• Market Overview
• Blockchain
• Virtual Reality (VR) & Augmented Reality (AR)
• Edge Computing
• Others

Global Metaverse in E-Commerce Market Size by Application & CAGR (2024-2031)

• Market Overview
• Virtual Stores
• Virtual Events

Global Metaverse in E-Commerce Market Size & CAGR (2024-2031)

• North America (Platform, Technology, Application)
  • USA
  • Canada
• Europe (Platform, Technology, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Platform, Technology, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Platform, Technology, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Platform, Technology, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Unity Technologies
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Decentraland
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Sandbox
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shopify
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Roblox Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Infinite Reality (iR)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NVIDIA (Omniverse)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DressX
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VRChat
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Somnium Space
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Blockchainx
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ARuVR
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ShapesXR
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• eXp Realty
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Epic Games (Fortnite)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Spatial
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Voxels Metaverse
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zepeto
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• High Fidelity
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ready Player Me
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations