零售物聯網市場規模、佔有率、成長分析，按組件、按技術、按部署模式、按應用、按地區 - 行業預測，2025-2032 年

2023年全球零售業物聯網市場規模估值為425億美元，從2024年的545.7億美元成長到2032年的4031.6億美元，在預測期內（2025-2025年）預計複合年成長率為28.4 2032年的百分比）。

由於主要由物聯網 (IoT) 推動的數位化和店內業務的整合，零售業正在經歷重大轉型。這種技術轉變正在將傳統實體店重新定義為現代數位體驗。隨著智慧貨架和 RFID 技術的引入，零售商可以透過有效追蹤庫存和監控產品移動來獲得競爭優勢。高效的商店管理、簡化的供應鏈營運以及更好地了解客戶行為的需求推動了物聯網的採用。此外，數位電子看板和自動結帳系統等技術使品牌能夠收集有價值的消費者洞察，最終提高客戶滿意度並增加客流量，尤其尖峰時段。

目錄

介紹

• 研究目的
• 調查範圍
• 定義

調查方法

• 資訊採購
• 二手資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 按細分市場的機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制因素和挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 價格分析
• 監管環境
• 案例研究
• 技術進步
• 貿易分析
• 客戶和購買標準分析
• 原料分析

零售業物聯網市場規模：依組成部分

• 市場概況
• 硬體
  • 燈塔
  • 無線射頻識別標籤
  • 感應器
  • 穿戴式的
• 平台
  • 連線管理
  • 應用程式管理
  • 設備管理
• 服務
  • 專業服務
  • 託管服務

零售業物聯網市場規模：依科技分類

• 市場概況
• 藍牙低功耗
• 近距離場通訊
• Zigbee
• 其他

零售業物聯網市場規模：依部署模式

• 市場概況
• 本地
• 雲

零售業物聯網市場規模：依應用分類

• 市場概況
• 營運管理
  • 庫存管理
  • 供應鏈自動化
  • 人力資源管理
  • 保全和安全
• 客戶管理
  • 智慧型自動販賣機
  • 智慧貨架
  • 佇列管理
  • 自動結帳
• 資產管理
  • 資產追蹤
  • 預測性維護
• 廣告和行銷
  • 智慧數位電子看板
  • 地理行銷
• 其他

零售業物聯網市場規模

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東/非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東/非洲

競爭資訊

• 前5名企業對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分類的佔有率分析
  • 收益與前一年同期比較（2022-2024）

主要企業簡介

• IBM（USA）
• Intel Corporation（USA）
• Microsoft Corporation（USA）
• Cisco Systems Inc.（USA）
• SAP SE（Germany）
• Zebra Technologies Corporation（USA）
• PTC Inc.（USA）
• Huawei Technologies Co. Ltd.（China）
• Amazon Web Services, Inc.（USA）
• Fujitsu Ltd.（Japan）
• Bosch Software Innovations GmbH（Germany）
• NXP Semiconductors NV（Netherlands）
• Qualcomm Inc.（USA）
• Google LLC（USA）
• Hewlett Packard Enterprise Development LP（USA）
• Oracle Corporation（USA）
• Siemens AG（Germany）
• General Electric Company（USA）

結論和建議

Global Internet Of Things In Retail Market size was valued at USD 42.5 billion in 2023 and is poised to grow from USD 54.57 billion in 2024 to USD 403.16 billion by 2032, growing at a CAGR of 28.4% during the forecast period (2025-2032).

The retail industry is experiencing a significant transformation due to the integration of digital and in-store operations, primarily driven by the Internet of Things (IoT). This technological shift is redefining traditional brick-and-mortar stores into modern, digital experiences. With the implementation of smart shelves and RFID technology, retailers are gaining a competitive edge by effectively tracking inventory and monitoring product movement. The adoption of IoT is fueled by the need for efficient shop management, streamlined supply chain operations, and enhanced understanding of customer behavior. Furthermore, technologies like digital signage and automated checkout systems are enabling brands to gather valuable consumer insights, ultimately fostering high customer satisfaction and increased foot traffic, especially during peak times.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Internet Of Things In Retail market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Internet Of Things In Retail Market Segmental Analysis

Global Internet Of Things In Retail Market is segmented by component, technology, deployment mode, application and region. Based on component, the market is segmented into hardware, platform and services. Based on technology, the market is segmented into bluetooth low energy, near field communication, zigbee and others. Based on deployment mode, the market is segmented into on-premise and cloud. Based on application, the market is segmented into operations management, customer management, asset management, advertising and marketing and others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Internet Of Things In Retail Market

The growth of the Internet of Things (IoT) in the retail sector is propelled by various advantages that enhance operational efficiency. Retailers are increasingly utilizing IoT technologies for effective shop space monitoring, inventory tracking, supply chain optimization, and understanding customer behavior. A significant driver for IoT adoption is the automation and refinement of supply chain processes, which leads to improved productivity. Additionally, connectivity tools such as digital signage, shelf displays, beacons, and price tags provide brands with valuable insights into consumer behaviors during in-store transactions, ultimately enabling them to tailor their strategies and enhance customer experiences.

Restraints in the Global Internet Of Things In Retail Market

The growth of the Global Internet of Things (IoT) in the retail market is hindered by rising security concerns related to data privacy and the significant costs associated with the deployment and maintenance of IoT devices. These challenges pose a barrier to widespread adoption. However, it is expected that the downward trend in the prices of connected devices, coupled with increasing adoption of IoT solutions among small and medium-sized enterprises (SMEs), will create favorable opportunities for growth within the retail sector. Addressing security issues while capitalizing on affordability could foster a more robust IoT landscape in retail.

Market Trends of the Global Internet Of Things In Retail Market

The Global Internet of Things (IoT) in Retail market is witnessing a significant upward trend, driven by businesses prioritizing digital transformation to meet evolving customer expectations. The advent of advanced IoT technologies, such as sensors and RFID, is reshaping retail operations by enabling enhanced automation and streamlined decision-making processes. This transformative shift is compelling retailers to invest in IoT solutions as they seek to boost productivity, optimize inventory management, and personalize customer experiences. With the growing emphasis on using technology to adapt to dynamic consumer behaviors, the IoT in retail landscape is projected to expand rapidly, unlocking new revenue streams and operational efficiencies.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement
• Trade Analysis
• Customer & Buying Criteria Analysis
• Raw Material Analysis

Global Internet Of Things In Retail Market Size by Component & CAGR (2025-2032)

• Market Overview
• Hardware
  • Beacons
  • RFID Tags
  • Sensors
  • Wearables
• Platform
  • Connectivity Management
  • Application Management
  • Device Management
• Services
  • Professional Services
  • Managed Services

Global Internet Of Things In Retail Market Size by Technology & CAGR (2025-2032)

• Market Overview
• Bluetooth Low Energy
• Near Field Communication
• Zigbee
• Others

Global Internet Of Things In Retail Market Size by Deployment Mode & CAGR (2025-2032)

• Market Overview
• On-Premise
• Cloud

Global Internet Of Things In Retail Market Size by Application & CAGR (2025-2032)

• Market Overview
• Operations Management
  • Inventory Management
  • Supply Chain Automation
  • Workforce Management
  • Security & Safety
• Customer Management
  • Smart Vending Machine
  • Smart Shelves
  • Queue Management
  • Automated Checkout
• Asset Management
  • Asset Tracking
  • Predictive Maintenance
• Advertising & Marketing
  • Smart Digital Signage
  • Geomarketing
• Others

Global Internet Of Things In Retail Market Size & CAGR (2025-2032)

• North America (Component, Technology, Deployment Mode, Application)
  • US
  • Canada
• Europe (Component, Technology, Deployment Mode, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Technology, Deployment Mode, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Technology, Deployment Mode, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Technology, Deployment Mode, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• IBM (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Intel Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cisco Systems Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zebra Technologies Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PTC Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Huawei Technologies Co. Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon Web Services, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fujitsu Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bosch Software Innovations GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NXP Semiconductors N.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Qualcomm Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hewlett Packard Enterprise Development LP (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Siemens AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• General Electric Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations