立式槳板市場規模、佔有率、成長分析、按產品類型、按長度、按材料、按板類型、按應用、按地區 - 行業預測，2025-2032 年

2023 年，立式槳板的全球市場規模為16 億美元，從2024 年的17.6 億美元成長到2032 年的37.7 億美元，在預測期（2025-2032 年）預計將以複合年成長率成長。

立式槳板 (SUP) 市場正在經歷強勁成長，許多新進業者利用其日益受歡迎的優勢。這項多功能運動吸引了所有年齡和健身水平的個人，使其成為鍛鍊和戶外探索的好選擇。 SUP 具有多種優點，包括初學者也易於使用、安全性高、環境影響小等。此外，消費者越來越被立式槳板所吸引，將其作為一種與大自然聯繫並享受輕鬆體驗的方式。隨著需求的持續成長，公司有機會透過提供創新和多樣化的產品來滿足廣泛的人群需求，從而在這個不斷擴大的市場中有效地定位自己。

目錄

介紹

• 研究目的
• 調查範圍
• 定義

調查方法

• 資訊採購
• 二手資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 按細分市場的機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制因素和挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 價格分析

立槳板市場規模：依產品類型及複合年成長率（2025-2032）

• 市場概況
• 全能SUP板
• 靜水SUP板
• 比賽支撐板
• 衝浪SUP板

立槳板市場規模：依長度及複合年成長率（2025-2032）

• 市場概況
• <9英尺
• 9 至 12 英尺
• 12英尺

立槳板市場規模：依材料及複合年成長率（2025-2032）

• 市場概況
• PVC
• 環氧樹脂
• 玻璃纖維
• 塑膠

立式槳板市場規模：按板類型和複合年成長率（2025-2032）

• 市場概況
• 衝浪SUP板
• 充氣支撐板

立槳板市場規模：按應用和複合年成長率（2025-2032）

• 市場概況
• 衝浪
• 巡航
• 種族
• 健身

立槳板市場規模：依消費者及複合年成長率（2025-2032）

• 市場概況
• 成人
• 孩子

立槳板市場規模：按銷售額和複合年成長率（2025-2032）

• 市場概況
• 網上銷售
  • 直接面對消費者銷售
  • 第三方線上
• 專利權運動用品經銷店
• 體育用品經銷店
• 現代零售通路
• 專賣店

立槳板市場規模：依地區及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東/非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東/非洲

競爭資訊

• 前5名企業對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分類的佔有率分析
  • 收益與前一年同期比較（2022-2024）

主要企業簡介

• Starboard（Thailand）
• Red Paddle Co（UK）
• Naish International（USA）
• BIC Sport（France）
• Fanatic（Germany）
• JP Australia（Australia）
• Aqua Marina（China）
• ISLE Surf & SUP（USA）
• Surftech（USA）
• BOTE（USA）
• Bluefin SUP（UK）
• iROCKER（USA）
• GILI Sports（USA）
• Thurso Surf（USA）
• Hobie Cat Company（USA）

結論和建議

Global Stand-up Paddle Board Market size was valued at USD 1.6 billion in 2023 and is poised to grow from USD 1.76 billion in 2024 to USD 3.77 billion by 2032, growing at a CAGR of 10.0% during the forecast period (2025-2032).

The stand-up paddle board (SUP) market is experiencing robust growth, with numerous new entrants capitalizing on its rising popularity. This versatile sport appeals to individuals of all ages and fitness levels, making it a favored choice for both exercise and outdoor exploration. SUP offers multiple advantages, including its accessibility for beginners, safety features, and minimal environmental impact. Moreover, consumers are increasingly drawn to stand-up paddle boarding as a means to connect with nature while enjoying a relaxing experience. As demand continues to rise, businesses have the opportunity to innovate and diversify offerings to cater to a broad audience, positioning themselves effectively in this expanding market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Stand-Up Paddle Board market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Stand-Up Paddle Board Market Segmental Analysis

Global Stand-up Paddle Board Market is segmented by Product Type, Length, Material, Board Type, Application, Consumer, Sales and region. Based on Product Type, the market is segmented into All Round SUO Board, Flat Water SUP Board, Race SUP Board and Surd SUP Board. Based on Length, the market is segmented into < 9 fts, 9 - 12 fts and > 12 fts. Based on Material, the market is segmented into PVC, Epoxy, Fiber Glass and Plastics. Based on Board Type, the market is segmented into Surf SUP Board and Inflatable SUP Board. Based on Application, the market is segmented into Surfing, Cruising, Racing and Fitness. Based on Consumer, the market is segmented into Adults and Kids. Based on Sales, the market is segmented into Online Sales, Francized Sports Outlet, Retail Sports Outlet, Modern Trade Channel and Specialty Stores. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Stand-Up Paddle Board Market

The global stand-up paddle board market is experiencing significant growth, primarily due to the recognition of paddling as both a fitness activity and recreational sport across the globe. This surge in popularity can be attributed to several key factors that enhance the appeal of stand-up paddle boarding (SUP). The sport promotes physical well-being, offers a unique way to engage with nature, and provides an enjoyable alternative to traditional workout routines. Furthermore, its accessibility to various age groups and skill levels makes it attractive to a diverse audience, further fueling its expansion in the market.

Restraints in the Global Stand-Up Paddle Board Market

The global stand-up paddle board market faces several significant restraints that hinder its growth potential. A major challenge is the widespread lack of awareness about the sport; many potential enthusiasts are unaware of its existence or benefits. Additionally, the high costs associated with quality equipment present another barrier; purchasing a suitable paddle board and paddle often exceeds $250, which can deter individuals uncertain about their interest in the activity. Furthermore, the restricted availability of appropriate paddling locations, as stand-up paddle boarding requires calm water, limits opportunities for participation, ultimately affecting market expansion and consumer engagement in the sport.

Market Trends of the Global Stand-Up Paddle Board Market

The Global Stand-Up Paddle Board market is witnessing an exponential rise in popularity, driven by its appeal as a versatile and accessible water sport. The sport's relatively recent emergence has sparked significant interest, particularly among fitness enthusiasts and outdoor adventurers. Notably, the trend is gaining traction among women, with activities like yoga on paddle boards enhancing its allure as a holistic fitness solution. As awareness of the physical and mental health benefits associated with paddle boarding grows, coupled with increasing beach and outdoor recreation activities, the market is poised for substantial growth, attracting a diverse demographic and fostering innovations in board technologies.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Stand-up Paddle Board Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• All Round SUO Board
• Flat Water SUP Board
• Race SUP Board
• Surd SUP Board

Global Stand-up Paddle Board Market Size by Length & CAGR (2025-2032)

• Market Overview
• < 9 fts
• 9 - 12 fts
• 12 fts

Global Stand-up Paddle Board Market Size by Material & CAGR (2025-2032)

• Market Overview
• PVC
• Epoxy
• Fiber Glass
• Plastics

Global Stand-up Paddle Board Market Size by Board Type & CAGR (2025-2032)

• Market Overview
• Surf SUP Board
• Inflatable SUP Board

Global Stand-up Paddle Board Market Size by Application & CAGR (2025-2032)

• Market Overview
• Surfing
• Cruising
• Racing
• Fitness

Global Stand-up Paddle Board Market Size by Consumer & CAGR (2025-2032)

• Market Overview
• Adults
• Kids

Global Stand-up Paddle Board Market Size by Sales & CAGR (2025-2032)

• Market Overview
• Online Sales
  • Direct to consumer
  • Third party online
• Francized Sports Outlet
• Retail Sports Outlet
• Modern Trade Channel
• Specialty Stores

Global Stand-up Paddle Board Market Size & CAGR (2025-2032)

• North America (Product Type, Length, Material, Board Type, Application, Consumer, Sales)
  • US
  • Canada
• Europe (Product Type, Length, Material, Board Type, Application, Consumer, Sales)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Length, Material, Board Type, Application, Consumer, Sales)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Length, Material, Board Type, Application, Consumer, Sales)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Length, Material, Board Type, Application, Consumer, Sales)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Starboard (Thailand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Red Paddle Co (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Naish International (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BIC Sport (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fanatic (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• JP Australia (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aqua Marina (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ISLE Surf & SUP (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Surftech (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BOTE (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bluefin SUP (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• iROCKER (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GILI Sports (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Thurso Surf (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hobie Cat Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations