運動帶市場規模、佔有率、成長分析、按產品、分銷管道、應用、區域 - 產業預測，2025-2032 年

2023年全球健身帶市場規模為613億美元，從2024年的700.7億美元成長到2032年的2041.2億美元，在預測期內（2025-2032年）預計複合年成長率為14.3%。

由於消費者對居家運動解決方案的需求不斷增加，低成本健身產品（尤其是健身帶）的市場預計將大幅成長。隨著越來越多的人優先考慮移動身體以提高靈活性、活動性和敏捷性，健身帶被設計用於進行針對肩部、膝蓋、腳和肘部的各種鍛煉，最終提高運動能力，身體軀幹已成為一種多功能工具。此電子商務平台提供種類繁多的品牌和具有競爭力的價格。阻力帶的經濟性和多功能性使其成為尋求全面全身鍛鍊的消費者的有吸引力的選擇，為運動帶市場的成長做出了重大貢獻。

目錄

介紹

• 研究目的
• 調查範圍
• 定義

調查方法

• 資訊採購
• 二手資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 按細分市場的機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 抑制因素和挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 價格分析
• 監管環境
• 案例研究
• 技術進步
• 貿易分析
• 客戶和購買標準分析
• 原料分析

健身帶市場規模：依產品分類

• 市場概況
• 治療帶
• 拉起帶
• 運動帶
• 其他

運動頻段市場規模：按分銷管道

• 市場概況
• 離線
• 線上

健身帶市場規模：依應用分類

• 市場概況
• 個人
• 健康/運動俱樂部

健身帶市場規模

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東/非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東/非洲

競爭資訊

• 前5名企業對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分類的佔有率分析
  • 收益與前一年同期比較（2022-2024）

主要企業簡介

• Bodylastics（USA）
• Serious Steel Fitness（USA）
• FitCord（USA）
• Clench Fitness（USA）
• Black Mountain Products（USA）
• TRX Training（USA）
• Undersun Fitness（USA）
• Rogue Fitness（USA）
• Titan Fitness（USA）
• Fringe Sport（USA）
• TheraBand（USA）
• Letsfit（China）
• Gorilla Sports（Germany）
• Power Guidance（China）
• Resistance Bands UK（United Kingdom）
• Proworks Fitness（United Kingdom）
• ProsourceFit（USA）
• Liveup Sports（China）
• Decathlon（France）
• Reehut（China）

結論和建議

Global Exercise Band Market size was valued at USD 61.3 billion in 2023 and is poised to grow from USD 70.07 billion in 2024 to USD 204.12 billion by 2032, growing at a CAGR of 14.3% during the forecast period (2025-2032).

The market for low-cost fitness products, particularly exercise bands, is poised for significant growth due to the rising consumer demand for at-home workout solutions. As individuals increasingly prioritize physical activity to enhance flexibility, mobility, and agility, exercise bands have emerged as versatile tools for various exercises targeting the shoulders, knees, feet, and elbows, ultimately improving core strength and muscular balance. The surge in online shopping has further fueled this demand, with e-commerce platforms offering a diverse selection of brands and competitive pricing. The affordability and multi-functional nature of resistance bands make them an attractive option for consumers looking to engage in comprehensive whole-body workouts, significantly contributing to the expanding exercise band market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Exercise Band market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Exercise Band Market Segmental Analysis

Global Exercise Band Market is segmented by Product, Distribution Channel, Application and region. Based on Product, the market is segmented into Therapy Bands, Pull Up Bands, Exercise Bands and Others. Based on Distribution Channel, the market is segmented into Offline and Online. Based on Application, the market is segmented into Individual and Health & Sports Clubs. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Exercise Band Market

The global exercise band market is experiencing significant growth driven by the launch of innovative products. As consumer demand for exercise bands rises, companies are increasingly investing in research and development to enhance the technology and material used in these bands. This ongoing innovation leads to the introduction of new and advanced products that attract consumers, fueling market expansion. For instance, market players are unveiling sensor-based devices designed to monitor body mass index (BMI) and other related metrics, which further boosts their appeal and adoption in the fitness community worldwide. This trend highlights the industry's commitment to meeting evolving consumer needs and preferences.

Restraints in the Global Exercise Band Market

The global exercise band market faces several constraints that could hinder its growth. One significant issue is the presence of counterfeit products, which can undermine consumer confidence and safety. Additionally, concerns regarding potential injuries associated with improper use of exercise bands may deter some customers. The inability to maintain control over the bands when they are stretched poses another challenge, particularly for those unfamiliar with their proper usage. Furthermore, inadequate resistance levels in certain products can lead to dissatisfaction among users, ultimately affecting the overall market expansion and posing barriers that need to be addressed.

Market Trends of the Global Exercise Band Market

The Global Exercise Band market is experiencing robust growth driven by heightened awareness of health and fitness issues, prompting individuals to incorporate regular physical activity into their lives. These versatile, space-saving tools offer an efficient and effective alternative for enhancing body mobility, flexibility, and overall strength. The increasing adoption of home workout routines, paired with the convenience of exercise bands, resonates well with busy lifestyles. Additionally, the trend toward wellness and preventive health measures is propelling demand for adaptable fitness solutions. As consumers seek cost-effective workouts that can be performed anytime and anywhere, the exercise band market is poised for sustained expansion.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement
• Trade Analysis
• Customer & Buying Criteria Analysis
• Raw Material Analysis

Global Exercise Band Market Size by Product & CAGR (2025-2032)

• Market Overview
• Therapy Bands
• Pull Up Bands
• Exercise Bands
• Others

Global Exercise Band Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline
• Online

Global Exercise Band Market Size by Application & CAGR (2025-2032)

• Market Overview
• Individual
• Health & Sports Clubs

Global Exercise Band Market Size & CAGR (2025-2032)

• North America (Product, Distribution Channel, Application)
  • US
  • Canada
• Europe (Product, Distribution Channel, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Distribution Channel, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Distribution Channel, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Distribution Channel, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Bodylastics (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Serious Steel Fitness (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FitCord (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Clench Fitness (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Black Mountain Products (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TRX Training (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Undersun Fitness (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rogue Fitness (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Titan Fitness (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fringe Sport (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TheraBand (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Letsfit (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gorilla Sports (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Power Guidance (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Resistance Bands UK (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Proworks Fitness (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ProsourceFit (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Liveup Sports (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Decathlon (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reehut (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations