泳裝市場規模、佔有率、成長分析，依布料類型、最終用戶、通路、地區 - 產業預測，2025-2032 年

2023年全球泳裝市場規模將為129億美元，從2024年的133.5億美元成長到2032年的175.8億美元，預測期間（2025-2032年）複合年成長率為3.5%。

由於世界人口的成長以及針對水上活動和休閒的產品創新，泳裝市場正在不斷擴大。可支配收入的增加和時尚潮流的變化意味著消費者正在尋求各種優先考慮舒適性、功能性和美觀性的泳裝。在水療和美容行業不斷成長的需求的推動下，女性尤其被剪裁精美、設計時尚的設計師泳裝所吸引。在澳洲、中國、印度和俄羅斯等國家，游泳已成為一項流行的健身活動，導致泳裝的大量購買量增加。此外，耐氯材料等織物技術的進步正在推動市場成長，但原料價格的波動和高研發投資帶來了挑戰。

目錄

介紹

• 研究目的
• 調查範圍
• 定義

調查方法

• 資訊採購
• 二手資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 按細分市場的機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 抑制因素和挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 宏觀經濟指標
• 價值鏈分析
• 價格分析
• 監管分析
• 原料分析

泳裝市場規模：依布料類型

• 市場概況
• 聚酯纖維
• 尼龍
• 氨綸
• 其他

泳裝市場規模：依最終用戶分類

• 市場概況
• 男性
• 女士
• 孩子們

泳裝市場規模：依通路分類

• 市場概況
• 線上
• 離線

泳裝市場規模

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東/非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東/非洲

競爭資訊

• 前5名企業對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分類的佔有率分析
  • 收益與前一年同期比較（2022-2024）

主要企業簡介

• Speedo International Ltd.
• Adidas AG
• Nike Inc.
• Perry Ellis International
• Quiksilver Inc.
• Arena Swimwear
• La Perla Group
• Pentland Group plc
• TYR Sport Inc.
• Seaspray Swimwear
• Boardriders Inc.
• Dolfin Swimwear
• Jantzen Swimwear
• Gottex Swimwear
• Swimwear Anywhere Inc.
• Hosa International Limited
• American Apparel, Inc
• PVH Corp.
• Wacoal Holdings Corp.
• Triumph International AG

結論和建議

Global Swimwear Market size was valued at USD 12.9 billion in 2023 and is poised to grow from USD 13.35 billion in 2024 to USD 17.58 billion by 2032, growing at a CAGR of 3.5% during the forecast period (2025-2032).

The swimwear market is expanding, driven by a growing global population and product innovation tailored for water activities and leisure. Increasing disposable income and shifting fashion trends are influencing consumers to seek diverse swimsuit options that prioritize comfort, functionality, and aesthetics. Notably, women are gravitating towards designer swimwear offering flattering cuts and stylish designs, fueled by rising demand from the spa and beauty sectors. As swimming becomes a popular fitness activity across several countries including Australia, China, India, and Russia, there is an uptick in mass purchases of swimwear. Additionally, advancements in fabric technology, such as chlorine-resistant materials, are enhancing market growth, although volatility in raw material prices and significant R&D investments pose challenges.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Swimwear market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Swimwear Market Segmental Analysis

Global Swimwear Market is segmented by Fabric Type, End User, Distribution Channel and region. Based on Fabric Type, the market is segmented into Polyester, Nylon, Spandex and Others. Based on End User, the market is segmented into Men, Women and Children. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Swimwear Market

A significant driver propelling the global swimwear market is the escalating popularity of long-sleeve swimsuits. With growing awareness of the harmful effects of UV radiation, especially when swimming outdoors in places like beaches and pools, consumers are increasingly prioritizing protective swimwear. The adverse health impacts associated with UV exposure, which can range from sunburns and skin rashes to more severe conditions like skin cancer, have heightened concerns about skin safety among swimmers. As a result, there is a marked shift towards swimwear that offers better coverage. Brands such as Boardriders Inc. with its Billabong and ROXY lines are responding to this demand by offering a diverse array of stylish long-sleeve swimsuits, further driving growth in the swimwear industry during the forecast period.

Restraints in the Global Swimwear Market

The growth of the global swimwear market faces significant challenges due to cultural restrictions surrounding its acceptance in various regions. In many countries across the Middle East, Europe, and Asia, public swimming in swimwear is often viewed as inappropriate, with societal norms dictating that women should dress modestly. Although some Middle Eastern nations are gradually easing these cultural barriers, public and private swimming still remains off-limits for many women. This cultural stigma not only limits their participation in swimming activities but also hampers the overall development of the swimwear market, particularly in developing nations where adherence to traditional values is strong. Ultimately, these social and cultural constraints are expected to hinder the anticipated market growth during the forecast period.

Market Trends of the Global Swimwear Market

The global swimwear market is experiencing significant growth driven by the expansion of online and omnichannel retailing. E-retailing has emerged as the fastest-growing segment within the retail industry, fueled by increased internet accessibility, economic strengthening, and enhanced purchasing and delivery options. Consumers are increasingly turning to online shopping through smart devices for convenience and variety. The rise of omnichannel strategies, integrating online and offline experiences, allows brands to engage customers effectively, fostering brand loyalty. This dual approach is expected to propel the swimwear market forward, as brands adapt to evolving consumer preferences and capitalize on digital sales opportunities.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Analysis
• Raw Material Analysis

Global Swimwear Market Size by Fabric Type & CAGR (2025-2032)

• Market Overview
• Polyester
• Nylon
• Spandex
• Others

Global Swimwear Market Size by End User & CAGR (2025-2032)

• Market Overview
• Men
• Women
• Children

Global Swimwear Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Swimwear Market Size & CAGR (2025-2032)

• North America (Fabric Type, End User, Distribution Channel)
  • US
  • Canada
• Europe (Fabric Type, End User, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Fabric Type, End User, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Fabric Type, End User, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Fabric Type, End User, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Speedo International Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adidas AG
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nike Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Perry Ellis International
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Quiksilver Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arena Swimwear
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• La Perla Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pentland Group plc
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TYR Sport Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Seaspray Swimwear
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Boardriders Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dolfin Swimwear
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jantzen Swimwear
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gottex Swimwear
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Swimwear Anywhere Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hosa International Limited
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• American Apparel, Inc
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PVH Corp.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wacoal Holdings Corp.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Triumph International AG
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations