越野車市場規模、佔有率、成長分析、按車輛、按推進、按應用、按地區 - 產業預測，2025-2032

2023年全球越野車市場規模為235億美元，從2024年的247.7億美元成長到2032年的377.3億美元，在預測期間（2025-2032年）預計將以複合年成長率成長。

全球越野車（ORV）市場正在經歷顯著成長，這主要歸功於旅遊業的崛起。越野車對於野生動物狩獵和山地探險等各種旅遊活動至關重要，可以讓遊客近距離體驗大自然，同時盡量減少對野生動物的干擾。這些車輛通常採用開放式設計和客製化座椅，以提高視野，使其成為探險旅遊和野生動物觀賞的理想選擇。此外，這個旅遊目的地以其丘陵地形和崎嶇的地形而聞名，吸引了喜歡吉普車探險、山地自行車和徒步旅行的冒險愛好者。旅遊業者對越野基礎設施的投資增加正在推動這一趨勢，凸顯了 ORV 在旅遊業中的經濟優勢，並鞏固了其在各種休閒的受歡迎程度。

目錄

介紹

• 研究目的
• 調查範圍
• 定義

調查方法

• 資訊採購
• 二手資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 按細分市場的機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 抑制因素和挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 價格分析
• 專利分析
• 貿易分析
• 案例研究分析

越野車市場規模：依車型分類

• 市場概況
• UTV
• ATV
• 雪上摩托車
• 越野自行車

越野車市場規模：依驅動功率分類

• 市場概況
• 汽油
• 柴油引擎
• 電

越野車市場規模：依應用分類

• 市場概況
• 公共事業
• 運動的
• 休閒
• 軍隊

越野車市場規模

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東/非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東/非洲

競爭資訊

• 前5名企業對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分類的佔有率分析
  • 收益與前一年同期比較（2022-2024）

主要企業簡介

• Polaris Inc.（US）
• Honda Motor Co.（Japan）
• John Deere（US）
• Tomcar（US）
• Can-Am BRP（Canada）
• EDAG Group（Germany）
• Ford（US）
• Yamaha（Japan）
• Kawasaki（Japan）
• CFMoto USA（China）
• Suzuki（Japan）
• Red Dot Engineering（US）

結論和建議

Global Off-road Vehicles Market size was valued at USD 23.5 billion in 2023 and is poised to grow from USD 24.77 billion in 2024 to USD 37.73 billion by 2032, growing at a CAGR of 5.4% during the forecast period (2025-2032).

The global off-road vehicles (ORV) market has witnessed substantial growth, primarily driven by the flourishing tourism sector. Off-road vehicles are essential for various tourism activities such as wildlife safaris and mountain explorations, allowing tourists to experience nature closely while minimizing wildlife disturbance. These vehicles often feature open designs and custom seating for enhanced visibility, making them ideal for both adventure tourism and wildlife observation. Additionally, destinations known for hill stations and rugged terrains continue to attract adventure seekers engaging in jeep safaris, mountain biking, and trekking. Improved off-road infrastructure investments by tourism operators further fuel this trend, highlighting ORVs' economic advantages in tourism, solidifying their popularity in diverse recreational settings.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Off-Road Vehicles market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Off-Road Vehicles Market Segmental Analysis

Global Off-road Vehicles Market is segmented by Vehicle, Propulsion, Application and region. Based on Vehicle, the market is segmented into UTV, ATV, Snowmobile and Off-road motorcycle. Based on Propulsion, the market is segmented into Gasoline, Diesel and Electric. Based on Application, the market is segmented into Utility, Sports, Recreation and Military. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Off-Road Vehicles Market

One of the key drivers propelling the Global Off-Road Vehicles market is the significant growth in the tourism sector worldwide. As travelers increasingly seek out eco-tourism and exhilarating adventures, off-road vehicles play a crucial role by providing access to remote and rugged terrains that would otherwise be difficult to navigate. The rising demand for sustainable and eco-friendly practices in tourism is essential to mitigate any adverse impacts on the environment and local communities. By focusing on responsible exploration, the off-road vehicles market is benefiting from this evolving trend, leading to heightened interest and investment in these versatile vehicles for enhanced tourism experiences.

Restraints in the Global Off-Road Vehicles Market

One of the significant constraints facing the global off-road vehicle market is the growing emphasis on environmental sustainability and the transition to cleaner, energy-efficient power sources. Off-road vehicles typically consume larger amounts of fuel, which raises concerns about their environmental impact and may hinder future sales in this sector. As global consumers increasingly favor eco-friendly transportation alternatives, the appeal of traditional off-road vehicles diminishes. Furthermore, the implementation of stricter regulations and laws aimed at minimizing carbon emissions could further restrict the production and utilization of off-road vehicles, posing additional challenges for the market's growth and evolution.

Market Trends of the Global Off-Road Vehicles Market

The Global Off-Road Vehicles market is experiencing a significant uptrend driven by increasing demand from the tourism sector, where ATVs and UTVs provide powerful driving experiences across challenging terrains. Designed for off-road adventures, these vehicles cater to enthusiasts seeking thrilling escapades in diverse landscapes, from desert courses to rugged trails. Rising interest in adventure tourism and outdoor recreational activities boosts the adoption of upgraded UTV performance parts, enhancing vehicle capabilities. Furthermore, the availability of customizable features like snow chains, bumpers, and tracking systems distinguishes off-road vehicles from conventional utility offerings, positioning them as versatile and essential for adventure seekers worldwide.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Patent Analysis
• Trade Analysis
• Case Study Analysis

Global Off-road Vehicles Market Size by Vehicle & CAGR (2025-2032)

• Market Overview
• UTV
• ATV
• Snowmobile
• Off-road motorcycle

Global Off-road Vehicles Market Size by Propulsion & CAGR (2025-2032)

• Market Overview
• Gasoline
• Diesel
• Electric

Global Off-road Vehicles Market Size by Application & CAGR (2025-2032)

• Market Overview
• Utility
• Sports
• Recreation
• Military

Global Off-road Vehicles Market Size & CAGR (2025-2032)

• North America (Vehicle, Propulsion, Application)
  • US
  • Canada
• Europe (Vehicle, Propulsion, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Vehicle, Propulsion, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Vehicle, Propulsion, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Vehicle, Propulsion, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Polaris Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Honda Motor Co. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• John Deere (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tomcar (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Can-Am BRP (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• EDAG Group (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ford (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yamaha (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kawasaki (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CFMoto USA (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Suzuki (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Red Dot Engineering (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations