網路漫畫市場規模、佔有率、成長分析，按類型、按設備、按收益模式、按類型、按最終用戶、按地區 - 行業預測，2025-2032 年

預計全球網路漫畫市場規模將在2023 年達到53.2 億美元，從2024 年的70 億美元成長到2032 年的625.5 億美元，預測期內（2025-2032 年）的複合年成長率為31.5%。是預期。

截至 2023 年 10 月，起源於韓國的網路漫畫市場在網路普及和行動應用程式訂閱量激增的推動下經歷了顯著成長。這種轉變導致各種娛樂平台的網路活動激增，提供包括動作漫畫和數位系列在內的各種內容。此外，數位技術的創新也最大限度地減少了對昂貴成像設備的需求，從而降低了生產成本。然而，韓國、台灣和越南等市場已達到飽和狀態，而美國、加拿大、英國和印度等主要市場的網路漫畫發展正在放緩。該領域的公司必須探索有效滲透這些市場的策略，同時利用不斷發展的數位平台。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和資料資料
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 技術進步
• 監管格局

網路漫畫市場規模（按類型）

• 市場概況
• 基於訂閱
• 基於廣告

網路漫畫市場規模（按設備）

• 市場概況
• 智慧型手機
• 藥片
• 筆記型電腦
• 桌面

網路漫畫市場規模依收益模式分類

• 市場概況
• 應用程式內購買
• 高級訂閱
• 廣告收入

網路漫畫市場規模（按類型）

• 市場概況
• 浪漫
• 喜劇
• 行動
• 幻想
• 恐怖
• 其他

網路漫畫市場規模（按最終用戶分類）

• 市場概況
• 青少年
• 成人

網路漫畫市場規模

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分析市場佔有率
  • 收益與前一年同期比較（2022-2024 年）

主要企業簡介

• Naver Corporation（South Korea）
• Kakao Corp.（South Korea）
• Comico（NHN）（Japan）
• KidariStudio（South Korea）
• Ridibooks（RIDI Corp）（South Korea）
• Tencent Holdings Ltd.（China）
• Webcomics（SideWalk Group）（USA）
• Tappytoon（USA）
• Kuaikan Manhua（China）
• Izneo Webtoon（France）
• MangaToon（China）
• Webtoon Factory（Belgium）
• Amazia（Japan）
• Manman Manhua（China）
• Mr Blue（South Korea）
• Dongman Entertainment（China）
• Bilibili Comics（China）
• ToryComics（South Korea）
• Graphite Comics（USA）

結論和建議

Global Webtoons Market size was valued at USD 5.32 billion in 2023 and is poised to grow from USD 7.0 billion in 2024 to USD 62.55 billion by 2032, growing at a CAGR of 31.5% during the forecast period (2025-2032).

As of October 2023, the webtoon market, originating from South Korea, is experiencing significant growth driven by widespread internet access and the surge in mobile app subscriptions. This shift has led to an increase in web-based activities across various entertainment platforms, offering diverse content like action comics and digital series. Moreover, digital innovations have lowered production costs by minimizing the need for expensive drawing equipment. However, the market is reaching saturation in countries like South Korea, Taiwan, and Vietnam, resulting in slower traction for webtoon trends in major markets such as the U.S., Canada, the UK, and India. Businesses in the sector should explore strategies to penetrate these markets effectively while leveraging evolving digital platforms.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Webtoons market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Webtoons Market Segmental Analysis

Global Webtoons Market is segmented by Type, Device, Revenue Model, Genre, End User and region. Based on Type, the market is segmented into Subscription-Based and Advertisement-Based. Based on Device, the market is segmented into Smartphones, Tablets, Laptops and Desktops. Based on Revenue Model, the market is segmented into In-app Purchases, Premium Subscriptions and Ad Revenue. Based on Genre, the market is segmented into Romance, Comedy, Action, Fantasy, Horror and Others. Based on End User, the market is segmented into Teenagers and Adults. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Webtoons Market

The global Webtoons market is experiencing significant growth, driven primarily by the increased popularity of mobile-based subscriptions, which have expanded online operations across various entertainment platforms. This includes a diverse array of content, such as digital comics, action comics, and serialized reads. With digital comics eliminating the need for traditional drawing tools like pens and screen tones, webtoons are anticipated to open up substantial growth opportunities. Their unique vertical scrolling format engages users on mobile devices and tablets, allowing creators to present visually striking artwork. Additionally, intensifying competition is compelling major companies to innovate by launching new content and online series to attract a wider audience.

Restraints in the Global Webtoons Market

The Global Webtoons market faces certain limitations that hinder its growth. One significant restraint is that webtoons are exclusively accessible on online platforms, which may restrict their audience reach. Additionally, the brevity of most webtoon content results in insufficient episodes to justify print versions, limiting their distribution channels. Furthermore, the niche nature of the industry often means that many illustrators involved are amateurs, which can affect the quality and depth of the narratives, potentially leading to reader dissatisfaction. These factors collectively pose challenges to the market's expansion and its overall appeal to a broader audience.

Market Trends of the Global Webtoons Market

The global webtoons market is witnessing remarkable growth, driven by the increasing accessibility of internet connections worldwide. As more individuals gain online access, they become engaged consumers of digital content, particularly webtoons, which offer diverse storytelling formats and genres. This trend is further fueled by the popularity of mobile devices, enabling on-the-go consumption. The rise of platforms offering localized content and user-friendly interfaces has attracted a wide demographic, contributing to the market's expansion. Additionally, the ongoing integration of augmented reality (AR) and interactive features in webtoons enhances user engagement, positioning this sector as a dynamic player in the entertainment industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Technology Advancement
• Regulatory Landscape

Global Webtoons Market Size by Type & CAGR (2025-2032)

• Market Overview
• Subscription-Based
• Advertisement-Based

Global Webtoons Market Size by Device & CAGR (2025-2032)

• Market Overview
• Smartphones
• Tablets
• Laptops
• Desktops

Global Webtoons Market Size by Revenue Model & CAGR (2025-2032)

• Market Overview
• In-app Purchases
• Premium Subscriptions
• Ad Revenue

Global Webtoons Market Size by Genre & CAGR (2025-2032)

• Market Overview
• Romance
• Comedy
• Action
• Fantasy
• Horror
• Others

Global Webtoons Market Size by End User & CAGR (2025-2032)

• Market Overview
• Teenagers
• Adults

Global Webtoons Market Size & CAGR (2025-2032)

• North America (Type, Device, Revenue Model, Genre, End User)
  • US
  • Canada
• Europe (Type, Device, Revenue Model, Genre, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Device, Revenue Model, Genre, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Device, Revenue Model, Genre, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Device, Revenue Model, Genre, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Naver Corporation (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kakao Corp. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Comico (NHN) (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KidariStudio (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ridibooks (RIDI Corp) (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tencent Holdings Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Webcomics (SideWalk Group) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tappytoon (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kuaikan Manhua (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Izneo Webtoon (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MangaToon (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Webtoon Factory (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazia (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Manman Manhua (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mr Blue (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dongman Entertainment (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bilibili Comics (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ToryComics (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Graphite Comics (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations