行為健康市場規模、佔有率、成長分析、按組成部分、按交付模式、按功能、按殘疾類型、按服務、按最終用戶、按地區 - 行業預測，2025 年至 2032 年

2023 年全球行為醫學市場規模價值為 2,051 億美元，預計將從 2024 年的 2,108.4 億美元成長到 2032 年的 2,629.7 億美元，預測期內（2025-2032 年）的複合年成長率為 2.8%。

由於焦慮、藥物成癮的增加以及對心理健康援助的支持增加，行為健康市場預計將經歷持續成長。隨著消費者在醫療費用飆升的情況下尋求可行的解決方案，遠距精神病學、數位治療和遠端追蹤技術的關鍵進步正在改變市場動態。草藥補充劑作為治療身體和精神健康問題的一種安全且經濟有效的選擇，越來越受到人們的接受，這進一步推動了市場擴張。政府鼓勵在精神病護理中採用電子健康記錄(EHR) 的舉措，加上行為健康改革，是市場成長的主要驅動力。此外，遠距心理健康增強了患者和醫療保健提供者之間的溝通，減少了護理障礙。鑑於這些趨勢，預計行為健康領域在未來的預測期內將保持持續的複合年成長率。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和資料資料
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

行為醫學市場規模（按組成部分）

• 市場概況
• 軟體
• 支援服務

行為醫學市場規模（依交付模式）

• 市場概況
• 所有權
• 訂閱

行為醫學市場規模（依功能分類）

• 市場概況
• 臨床
• 政府
• 金融

行為醫學市場規模（依疾病類型分類）

• 市場概況
• 焦慮症
• ADHD
• 躁鬱症
• 酒精使用障礙
• 憂鬱症
• 飲食障礙
• 創傷後壓力症候群 (PSTD)
• 物質濫用障礙
• 思覺失調症
• 其他

行為醫學市場規模（按服務分類）

• 市場概況
• 門診諮詢
• 密集案件管理
• 居家照護服務
• 住院治療
• 緊急心理健康服務
• 其他

行為醫學市場規模（按最終用戶分類）

• 市場概況
• 提供者
• 醫院
• 診所
• 社區中心
• 付款人
• 病人

行為醫學市場規模

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分析市場佔有率
  • 收益與前一年同期比較（2022-2024 年）

主要企業簡介

• UnitedHealth Group（USA）
• CVS Health（USA）
• Centene Corporation（USA）
• Humana Inc.（USA）
• Elevance Health（USA）
• Acadia Healthcare Company, Inc.（USA）
• Universal Health Services, Inc.（USA）
• Behavioral Health Systems, Inc.（USA）
• Spring Health（USA）
• Lyra Health（USA）
• Talkspace（USA）
• Teladoc Health（USA）
• Magellan Health, Inc.（USA）
• ComPsych Corporation（USA）
• Oracle Corporation（USA）
• Headspace Health（USA）
• BetterUp（USA）
• Calm（USA）
• Mindstrong Health（USA）

結論和建議

Global Behavioural Health Market size was valued at USD 205.1 billion in 2023 and is poised to grow from USD 210.84 billion in 2024 to USD 262.97 billion by 2032, growing at a CAGR of 2.8% during the forecast period (2025-2032).

The behavioral health market is poised for sustainable growth driven by rising anxiety, substance addiction, and increased advocacy for mental health support. Key advancements in tele-psychiatry, digital therapies, and remote tracking technologies are shaping market dynamics as consumers seek accessible solutions amid high healthcare costs. The growing acceptance of herbal supplements as safe, cost-effective alternatives for both physical and mental health challenges further fuels market expansion. Government initiatives promoting electronic health record (EHR) adoption in psychiatric settings, coupled with behavioral health reforms, are significant drivers of market growth. Additionally, telemental health enhances communication between patients and providers, mitigating barriers to care. With these trends, the behavioral health sector is set for a sustained compound annual growth rate in the upcoming forecast period.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Behavioural Health market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Behavioural Health Market Segmental Analysis

Global Behavioural Health Market is segmented by Component, Delivery Model, Function, End User, Disorder Type, Service and region. Based on Component, the market is segmented into Software and Support Services. Based on Delivery Model, the market is segmented into Ownership and Subscription. Based on Function, the market is segmented into Clinical, Administrative and Financial. Based on Disorder Type, the market is segmented into Anxiety Disorder, ADHD, Bipolar Disorders, Alcohol Use Disorder, Depression, Eating Disorder, Post-Traumatic Stress Disorder (PSTD), Substance Abuse Disorder, Schizophrenia and Others. Based on Service, the market is segmented into Outpatient Counselling, Intensive Case Management, Home-based Treatment Services, Inpatient Hospital Treatment, Emergency Mental Health Service and Others. Based on End User, the market is segmented into Providers, Hospitals, Clinics, Community Centers, Payers and Patients. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Behavioural Health Market

The global behavioural health market is experiencing significant growth, primarily fueled by the rising demand for services stemming from the escalating rates of depression worldwide. Various disorders including depression, anxiety, eating disorders, bipolar disorder, schizophrenia, alcohol use disorders, and post-traumatic stress disorder shape this sector. In 2021, depression held a substantial market share, with expectations for rapid growth from 2023 to 2030 due to an uptick in depression cases influenced by negative thoughts, socioeconomic challenges, and serious health issues. As the stigma surrounding mental illness diminishes, more individuals, including children and seniors, are seeking therapy, facilitating open discussions about mental health challenges, which further drives the need for effective behavioural health services. Contributing factors such as stress, peer pressure, and economic hardships continue to amplify the prevalence of mental health issues, propelling the demand for therapeutic interventions in this vital area.

Restraints in the Global Behavioural Health Market

The Global Behavioral Health market faces significant restraints stemming from clinical and scientific knowledge gaps that create various challenges. Research in understanding behavioral health disorders is still in its nascent stages, leading to complications in classification and diagnosis. The current classifications often lack precision, featuring ambiguous criteria that blur the lines between disorders and non-disordered states, in addition to frequent comorbidities among patients. Moreover, data sharing remains inadequate; existing sources are not interoperable, hindering effective clinician decision-making. Even when shared, accessible data can be limited, and the stigma surrounding behavioral health issues often results in underreporting, further complicating the landscape.

Market Trends of the Global Behavioural Health Market

The Global Behavioural Health market is witnessing a significant trend towards prioritizing patient data protection and privacy, propelled by the surge in telehealth utilization. As providers increasingly integrate telehealth services, adherence to stringent regulatory frameworks concerning electronic health records (EHR) becomes critical. This heightened focus on compliance not only safeguards patient information but also solidifies trust in providers. Virtual health platforms must innovate to meet evolving regulations, ensuring robust data security measures are in place. Consequently, the market is evolving towards solutions that seamlessly blend advanced technology with rigorous privacy standards, driving growth and ensuring the integrity of patient care within the digital landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Behavioural Health Market Size by Component & CAGR (2025-2032)

• Market Overview
• Software
• Support Services

Global Behavioural Health Market Size by Delivery Model & CAGR (2025-2032)

• Market Overview
• Ownership
• Subscription

Global Behavioural Health Market Size by Function & CAGR (2025-2032)

• Market Overview
• Clinical
• Administrative
• Financial

Global Behavioural Health Market Size by Disorder Type & CAGR (2025-2032)

• Market Overview
• Anxiety Disorder
• ADHD
• Bipolar Disorders
• Alcohol Use Disorder
• Depression
• Eating Disorder
• Post-Traumatic Stress Disorder (PSTD)
• Substance Abuse Disorder
• Schizophrenia
• Others

Global Behavioural Health Market Size by Service & CAGR (2025-2032)

• Market Overview
• Outpatient Counselling
• Intensive Case Management
• Home-based Treatment Services
• Inpatient Hospital Treatment
• Emergency Mental Health Service
• Others

Global Behavioural Health Market Size by End User & CAGR (2025-2032)

• Market Overview
• Providers
• Hospitals
• Clinics
• Community Centers
• Payers
• Patients

Global Behavioural Health Market Size & CAGR (2025-2032)

• North America (Component, Delivery Model, Function, Disorder Type, Service, End User)
  • US
  • Canada
• Europe (Component, Delivery Model, Function, Disorder Type, Service, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Delivery Model, Function, Disorder Type, Service, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Delivery Model, Function, Disorder Type, Service, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Delivery Model, Function, Disorder Type, Service, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• UnitedHealth Group (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CVS Health (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Centene Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Humana Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Elevance Health (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Acadia Healthcare Company, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Universal Health Services, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Behavioral Health Systems, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Spring Health (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lyra Health (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Talkspace (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Teladoc Health (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Magellan Health, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ComPsych Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Headspace Health (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BetterUp (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Calm (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mindstrong Health (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations