體育人工智慧市場規模、佔有率和成長分析（按組件、應用、部署和地區）- 2025-2032 年產業預測

2023 年全球體育人工智慧市場規模價值 25.5 億美元，預計將從 2024 年的 33.2 億美元成長到 2032 年的 274.2 億美元，預測期內（2025-2032 年）的複合年成長率為 30.2%。

體育產業正在迅速採用人工智慧 (AI)，並將其用於比賽管理、指導和活動策​​劃等各種目的的資料分析。人工智慧技術的最新進展為增強運動員和組織者的運動體驗創造了無數機會，並透過個人化互動顯著提高了粉絲的參與度。夢幻運動聯盟的日益普及進一步推動了該領域對人工智慧解決方案的需求。然而，市場也面臨潛在挑戰，包括對資料隱私的擔憂和可能阻礙未來成長的採用障礙。隨著人工智慧與體育運動的融合不斷發展，相關人員需要在創新與解決這些新出現的問題之間取得平衡，以確保永續發展。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和資料資料
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 技術進步
• 監管格局
• Start-Ups分析
• 專利分析

體育人工智慧市場規模（按組成部分和複合年成長率） (2025-2032)

• 市場概況
• 服務
• 軟體

體育人工智慧市場規模（按應用和複合年成長率） (2025-2032)

• 市場概況
• 球員分析
  • 追蹤績效
  • 預防傷害
  • 技能發展
• 粉絲參與
  • 個人化內容
  • 互動體驗
• 資料解釋與分析
  • 遊戲策略
  • 預測分析
• 其他
  • 體育廣播
  • 門票銷售最佳化

體育人工智慧市場規模（按部署和複合年成長率） (2025-2032)

• 市場概況
• 本地
• 雲

各地區體育人工智慧市場規模及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分析市場佔有率
  • 收益與前一年同期比較（2022-2024 年）

主要企業簡介

• IBM Corporation（USA）
• Microsoft Corporation（USA）
• Google LLC（Alphabet Inc.）（USA）
• Amazon Web Services, Inc.（USA）
• SAP SE（Germany）
• Oracle Corporation（USA）
• Salesforce.com, Inc.（USA）
• Adobe Inc.（USA）
• Intel Corporation（USA）
• Facebook, Inc.（Meta Platforms, Inc.）（USA）
• Apple Inc.（USA）
• Sony Corporation（Japan）
• NVIDIA Corporation（USA）
• Infosys Limited（India）
• Accenture plc（Ireland）
• Cognizant Technology Solutions Corporation（USA）
• Wipro Limited（India）
• Capgemini SE（France）
• HCL Technologies Limited（India）
• Tata Consultancy Services Limited（India）

結論和建議

Global Artificial Intelligence in Sports Market size was valued at USD 2.55 billion in 2023 and is poised to grow from USD 3.32 billion in 2024 to USD 27.42 billion by 2032, growing at a CAGR of 30.2% during the forecast period (2025-2032).

The sports industry is rapidly embracing artificial intelligence (AI), utilizing it for data analysis across various applications, including game management, coaching, and event planning. Recent advancements in AI technology have created numerous opportunities for enhancing sports experiences for both athletes and organizers, significantly improving fan engagement through personalized interactions. The rising popularity of fantasy sports leagues further drives the demand for AI solutions in this sector. However, the market faces potential challenges, including data privacy concerns and hurdles in widespread adoption that could impede future growth. As the integration of AI in sports continues to evolve, stakeholders must balance innovation with addressing these emerging issues to ensure sustainable progress.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Artificial Intelligence In Sports market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Artificial Intelligence In Sports Market Segmental Analysis

Global Artificial Intelligence in Sports Market is segmented by Component, Application, Deployment and region. Based on Component, the market is segmented into Service and Software. Based on Application, the market is segmented into Player Analysis, Fan Engagement, Data Interpretation & Analysis and Other. Based on Deployment, the market is segmented into On-Premises and Cloud. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Artificial Intelligence In Sports Market

The Global Artificial Intelligence in Sports market is significantly driven by the advancement of performance analysis techniques. By leveraging artificial intelligence, sports organizations can obtain precise metrics for ongoing evaluation of athletes, delivering invaluable insights that aid in informed decision-making. AI excels at processing vast amounts of data swiftly, facilitating an accelerated approach to performance assessment. This capability not only enhances the accuracy of evaluations but also enables coaches and management teams to devise strategies tailored to individual athlete needs, ultimately leading to improved overall performance and competitive advantage in the sports industry.

Restraints in the Global Artificial Intelligence In Sports Market

The Global Artificial Intelligence in Sports market is facing significant constraints, primarily due to data privacy concerns. The implementation of AI technologies in sports necessitates the collection of sensitive information pertaining to athletes and teams, raising valid worries about the confidentiality and security of such data. These apprehensions surrounding data breaches and unauthorized access could impede the growth of the AI in sports sector in the future, as stakeholders may be hesitant to adopt AI solutions without robust privacy protections in place. Consequently, ensuring data security will be crucial for the sustained advancement of this market.

Market Trends of the Global Artificial Intelligence In Sports Market

The Global Artificial Intelligence in Sports market is witnessing a significant trend towards AI-driven broadcasting and content creation, as organizations strive to enhance operational efficiency and viewer engagement. By integrating AI technologies into live broadcasting, sports entities can automate camera systems for better angles and immersive experiences while leveraging advanced editing tools for real-time highlight generation. This innovative approach not only streamlines production processes but also personalizes content delivery, catering to the specific interests of fans. As competitiveness in the sports industry heightens, the demand for AI solutions that elevate broadcasting effectiveness and creativity is expected to grow, solidifying AI's role in shaping the future of sports media.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Technology Advancement
• Regulatory Landscape
• Startup Analysis
• Patent Analysis

Global Artificial Intelligence in Sports Market Size by Component & CAGR (2025-2032)

• Market Overview
• Service
• Software

Global Artificial Intelligence in Sports Market Size by Application & CAGR (2025-2032)

• Market Overview
• Player Analysis
  • Performance Tracking
  • Injury Prevention
  • Skill Development
• Fan Engagement
  • Personalized Content
  • Interactive Experiences
• Data Interpretation & Analysis
  • Game Strategy
  • Predictive Analytics
• Other
  • Sports Broadcasting
  • Ticket Sales Optimization

Global Artificial Intelligence in Sports Market Size by Deployment & CAGR (2025-2032)

• Market Overview
• On-Premises
• Cloud

Global Artificial Intelligence in Sports Market Size & CAGR (2025-2032)

• North America (Component, Application, Deployment)
  • US
  • Canada
• Europe (Component, Application, Deployment)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Application, Deployment)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Application, Deployment)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Application, Deployment)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• IBM Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google LLC (Alphabet Inc.) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon Web Services, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salesforce.com, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adobe Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Intel Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Facebook, Inc. (Meta Platforms, Inc.) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Apple Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sony Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NVIDIA Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Infosys Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Accenture plc (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cognizant Technology Solutions Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wipro Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Capgemini SE (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HCL Technologies Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tata Consultancy Services Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations