房車市場規模、佔有率、成長分析，按車輛類型、按旅遊類型、按牽引車、按目的地類型、按應用、按地區 - 2025 年至 2032 年行業預測

2023 年全球大篷車市場規模價值為 240.9 億美元，預計將從 2024 年的 273.7 億美元成長到 2032 年的 759.0 億美元，預計到 2035 年將達到 14.9 億美元。

自疫情爆發以來，房車旅行市場出現明顯復甦，因為與傳統假期相比，房車旅行具有成本效益和便利性。在疫情嚴重打擊旅遊業後，旅行限制限制了國際遊客，但對房車旅行的需求卻穩步成長，預計將在 2023 年超過疫情前的水平。隨著限制措施的放寬和疫苗接種的成功，旅客現在可以接受更多冒險計劃。聯合國世界旅遊組織的一份報告證明了這一點，該報告顯示，2022 年初的國際入境人數將是去年的三倍。隨著房車擁有量飆升至 1120 萬美國家庭，獨自旅行的趨勢繼續受到追捧，突顯出人們越來越傾向於更頻繁地露營旅行，以及對旅行體驗擁有更大的自由和控制權。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和資料資料
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 客戶和購買標準分析

大篷車市場規模（按類型和複合年成長率） (2025-2032)

• 市場概況
• 露營者
• 旅行大篷車
• 第五輪
• 彈出式露營車
• 卡車露營車

大篷車市場規模（按旅遊類型和複合年成長率） (2025-2032)

• 市場概況
• 國內的
• 國際的

大篷車市場規模（按牽引車和複合年成長率） (2025-2032)

• 市場概況
• 皮卡車
• SUV
• 麵包

大篷車市場規模（按目的地類型和複合年成長率） (2025-2032)

• 市場概況
• 狀態
• 在國家公園露營
• 私人露營地
• 公共露營地
• 偏遠地區
• 國家森林或自然保護區
• 停車處
• 其他

大篷車市場規模（按應用分類）及複合年成長率（2025-2032 年）

• 市場概況
• 全職生活
• 假期
• 後擋板
• 營

大篷車市場規模及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分析市場佔有率
  • 收益與前一年同期比較（2022-2024 年）

主要企業簡介

• Thor Industries Inc.（USA）
• Forest River Inc.（USA）
• Winnebago Industries Inc.（USA）
• Knaus Tabbert GmbH（Germany）
• Hymer AG（Germany）
• Swift Group Ltd.（UK）
• Coachmen RV（USA）
• Tiffin Motorhomes Inc.（USA）
• Airstream Inc.（USA）
• Cruise America（USA）
• Apollo RV Holidays（Australia）
• Road Bear RV（USA）
• Britz（New Zealand）
• Motohom（France）
• Roadsurfer GmbH（Germany）
• McRent（Germany）
• Campervan North America LLC（USA）
• Grand Design RV LLC（USA）
• Keystone RV Company（USA）
• Gulf Stream Coach Inc.（USA）

結論和建議

Global Caravanning Market size was valued at USD 24.09 billion in 2023 and is poised to grow from USD 27.37 billion in 2024 to USD 75.9 billion by 2032, growing at a CAGR of 13.6% during the forecast period (2025-2032).

The caravanning market is experiencing a notable resurgence post-COVID-19, driven by its cost-effectiveness and convenience compared to traditional vacations. Following the pandemic's significant impact on tourism, travel restrictions limited international arrivals, yet demand for caravanning has steadily increased and is expected to surpass pre-pandemic levels by 2023. With the easing of restrictions and successful vaccination drives, travelers are now embracing more adventurous plans, evident from the UN World Tourism Organization's report showing a tripling of foreign arrivals in early 2022 compared to the previous year. The trend toward private tours is gaining traction, as RV ownership in the U.S. surged to 11.2 million households, highlighting a shift toward frequent camping excursions, freedom, and control in travel experiences.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Caravanning market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Caravanning Market Segmental Analysis

Global Caravanning Market is segmented by Vehicle Type, Size, Towing Vehicle, Destination Type, Usage and region. Based on Vehicle Type, the market is segmented into Motorhomes, Caravans, Fifth Wheels, Pop-up Campers and Truck Campers. Based on Size, the market is segmented into Class A Motorhomes, Class B Motorhomes, Class C Motorhomes, Travel Trailers, Fifth Wheels, Pop-up Campers and Truck Campers. Based on Towing Vehicle, the market is segmented into Pickup Trucks, SUVs and Vans. Based on Destination Type, the market is segmented into State, National Park Campgrounds, Privately Owned Campgrounds, Public Campground, Backcountry, National Forest or Wilderness Areas, Parking Lots and Others. Based on Usage, the market is segmented into Full-time Living, Vacationing, Tailgating and Camping. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Caravanning Market

The Global Caravanning market is being propelled by a rising enthusiasm for outdoor activities. An increasing number of individuals are seeking adventure through camping and road trips, which has resulted in heightened demand for caravans and recreational vehicles (RVs). These vehicles offer a unique blend of comfort and convenience, making them the preferred choice for those looking to explore nature while enjoying the luxuries of home. As people prioritize experiences and outdoor exploration, the appeal of caravanning continues to grow, fueling this sector's expansion in today's market. This shift toward outdoor living is a significant driver for the industry.

Restraints in the Global Caravanning Market

One of the significant restraints in the global caravanning market is the high initial investment required for purchasing caravans and recreational vehicles (RVs). The cost of these vehicles, especially premium models, can be quite steep, presenting a financial barrier for many potential buyers. This substantial upfront expense may deter consumers from entering the market, thereby hindering overall growth in the caravanning sector. Consequently, affordability remains a critical concern for numerous individuals, limiting the accessibility of caravanning as a leisure activity and impacting the ability of the market to expand as a whole. Addressing these cost-related challenges could pave the way for enhanced market opportunities.

Market Trends of the Global Caravanning Market

The Global Caravanning market is witnessing a significant shift towards lightweight and compact caravans, driven by consumer preferences for agility, convenience, and enhanced fuel efficiency. As more families and couples seek outdoor adventures that accommodate a mobile lifestyle, manufacturers are responding with innovative designs that prioritize ease of towing and maneuverability. This trend reflects a broader movement towards sustainable travel and efficient resource usage, appealing to eco-conscious consumers. The growing interest in minimalist living and the rise of road-based vacations further contribute to this demand, positioning lightweight caravans as a popular choice among modern adventurers in the caravanning market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis

Global Caravanning Market Size by Type & CAGR (2025-2032)

• Market Overview
• Motorhomes
• Caravans
• Fifth Wheels
• Pop-up Campers
• Truck Campers

Global Caravanning Market Size by Tourist Type & CAGR (2025-2032)

• Market Overview
• Domestic
• International

Global Caravanning Market Size by Towing Vehicle & CAGR (2025-2032)

• Market Overview
• Pickup Trucks
• SUVs
• Vans

Global Caravanning Market Size by Destination Type & CAGR (2025-2032)

• Market Overview
• State
• National Park Campgrounds
• Privately Owned Campgrounds
• Public Campground
• Backcountry
• National Forest or Wilderness Areas
• Parking Lots
• Others

Global Caravanning Market Size by Usage & CAGR (2025-2032)

• Market Overview
• Full-time Living
• Vacationing
• Tailgating
• Camping

Global Caravanning Market Size & CAGR (2025-2032)

• North America (Type, Tourist Type, Towing Vehicle, Destination Type, Usage)
  • US
  • Canada
• Europe (Type, Tourist Type, Towing Vehicle, Destination Type, Usage)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Tourist Type, Towing Vehicle, Destination Type, Usage)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Tourist Type, Towing Vehicle, Destination Type, Usage)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Tourist Type, Towing Vehicle, Destination Type, Usage)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Thor Industries Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Forest River Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Winnebago Industries Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Knaus Tabbert GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hymer AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Swift Group Ltd. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coachmen RV (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tiffin Motorhomes Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Airstream Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cruise America (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Apollo RV Holidays (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Road Bear RV (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Britz (New Zealand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Motohom (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Roadsurfer GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• McRent (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Campervan North America LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grand Design RV LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Keystone RV Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gulf Stream Coach Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations