蝶豆花市場規模、佔有率、成長分析、按類型、按分佈、按應用、按地區 - 2025 年至 2032 年產業預測

2023 年全球蝶豆花市場規模價值 1.1 億美元，預計將從 2024 年的 1.2 億美元成長到 2032 年的 1.8 億美元，預計在預測期內（2025-2032 年）將達到 1.8 億美元。 ，預計複合年成長率為5.9%。

蝶豆花（Clitoria ternatea）以其鮮豔的藍色色調和獨特的變色特性而聞名，在各種食品和飲料產品中廣受歡迎，包括藍茶、米、洗髮精和面膜。這個市場成長的主要驅動力是消費者對天然食用色素和健康茶替代品的日益成長的偏好，以及茶的無數好處，如其豐富的抗氧化劑和黃酮類化合物含量，以及其抗衰老和抗炎作用特性。蝶豆花茶含有極少量的咖啡因，與傳統紅茶相比，它因其緩解壓力的功效而廣受歡迎。蝶豆花也是南亞亞洲料理的傳統主食。預計預測期內亞太地區將繼續在全球蝶豆花市場佔據主導地位。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和資料資料
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 監管分析

蝶豆花市場規模：按類型分類的複合年成長率（2025-2032）

• 市場概況
• 乾燥花
• 粉末
• 提煉

蝶豆花市場規模：依分佈分類的複合年成長率（2025-2032）

• 市場概況
• 直接通路（B2B）
• 間接通路（B2C）

蝶豆花市場規模：按應用分類的複合年成長率（2025-2032）

• 市場概況
• 飲料
  • 茶
  • 其他
• 食物
• 其他

蝶豆花市場規模複合年成長率 (2025-2032)

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分析市場佔有率
  • 收益與前一年同期比較（2022-2024 年）

主要企業簡介

• My Blue Tea（Australia）
• Wild Hibiscus Flower Co.（Australia）
• Yumchaa（UK）
• Blue Tea（India）
• EsahTea（India）
• Shyali Products Private Limited（India）
• Siam Industries International（Thailand）
• Manila Superfoods（Philippines）
• Woodland Foods（USA）
• Longevity Warehouse（USA）
• Curio Spice Co.（USA）
• Rishi Tea & Botanicals（USA）
• Ohio Tea Company（USA）
• Incas by Asiya Life（USA）
• Lake Missoula Tea Company（USA）
• EverforEver Biotech（China）
• Saathea（India）
• Arison Tea Company（India）
• Wize Tea（Canada）

結論和建議

Global Butterfly Pea Flowers Market size was valued at USD 0.11 billion in 2023 and is poised to grow from USD 0.12 billion in 2024 to USD 0.18 billion by 2032, growing at a CAGR of 5.9% during the forecast period (2025-2032).

The butterfly pea flower (Clitoria ternatea), recognized for its vibrant blue hue and unique color-changing properties, has gained popularity across a range of food and beverage products, including blue tea, rice, shampoos, and face masks. Its market growth is primarily driven by rising consumer preference for natural food colorants, healthy tea alternatives, and the myriad health benefits it offers, such as anti-aging and anti-inflammatory effects, along with its rich antioxidant and flavonoid content. With negligible caffeine levels, butterfly pea flower tea is favored for its stress-relieving properties compared to traditional teas. The flower is also a staple in South Asian culinary traditions. The Asia Pacific region is expected to maintain its dominance in the global butterfly pea flower market during the forecast period.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Butterfly Pea Flowers market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Butterfly Pea Flowers Market Segmental Analysis

Global Butterfly Pea Flowers Market is segmented by Type, Distribution, Application and region. Based on Type, the market is segmented into Whole Dried Flowers, Powder and Extracts. Based on Distribution, the market is segmented into Direct Channel (B2B) and Indirect Channel (B2C). Based on Application, the market is segmented into Beverages, Food Products and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Butterfly Pea Flowers Market

The global Butterfly Pea Flower market is being driven by a significant rise in demand for natural food colorings. In recent years, there has been a marked shift towards natural color additives, primarily due to growing awareness among both consumers and manufacturers regarding the potential health risks associated with synthetic or chemical colorants. This trend is underscored by an alarming increase in cases of skin cancer and allergic reactions linked to artificial additives. Consequently, consumers are actively seeking products that incorporate natural ingredients, such as butterfly pea flowers, which are perceived as healthier alternatives, thereby boosting their market demand substantially.

Restraints in the Global Butterfly Pea Flowers Market

Global Butterfly Pea Flowers (Clitoria ternatea) face several restraints that could hinder their growth and market potential. Firstly, limited awareness of its health benefits and culinary uses amongst consumers restricts its adoption in mainstream markets. Additionally, climatic variability and the challenges of cultivation require specific environmental conditions, which could impede large-scale farming efforts in non-native regions. Regulatory hurdles regarding the sale of herbal products, coupled with potential overharvesting issues in their natural habitats, further threaten sustainability. Finally, competition from other herbal plants and ingredients may overshadow Butterfly Pea Flowers, limiting their visibility and demand in the global market.

Market Trends of the Global Butterfly Pea Flowers Market

The Global Butterfly Pea Flowers market is experiencing a notable trend centered around innovative culinary applications, particularly in cocktail beverages and health-focused food products. Stylish cocktails like Little Violeta, The Wild Indigo Yander, and Purple Rain are gaining popularity due to their vibrant color and perceived health advantages, positioning them as attractive alternatives to traditional drinks. Additionally, the emergence of "Blue Rice," primarily sourced from regions like North East Asia and Thailand, underscores a shift toward natural, unpolished rice options that boast high fiber content and digestive benefits. This combination of aesthetic appeal and health consciousness is driving consumer demand in the market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Analysis

Global Butterfly Pea Flowers Market Size by Type & CAGR (2025-2032)

• Market Overview
• Whole Dried Flowers
• Powder
• Extracts

Global Butterfly Pea Flowers Market Size by Distribution & CAGR (2025-2032)

• Market Overview
• Direct Channel (B2B)
• Indirect Channel (B2C)

Global Butterfly Pea Flowers Market Size by Application & CAGR (2025-2032)

• Market Overview
• Beverages
  • Tea
  • Others
• Food Products
• Others

Global Butterfly Pea Flowers Market Size & CAGR (2025-2032)

• North America (Type, Distribution, Application)
  • US
  • Canada
• Europe (Type, Distribution, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Distribution, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Distribution, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Distribution, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• My Blue Tea (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wild Hibiscus Flower Co. (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yumchaa (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Blue Tea (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• EsahTea (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shyali Products Private Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Siam Industries International (Thailand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Manila Superfoods (Philippines)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Woodland Foods (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Longevity Warehouse (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Curio Spice Co. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rishi Tea & Botanicals (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ohio Tea Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Incas by Asiya Life (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lake Missoula Tea Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• EverforEver Biotech (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Saathea (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arison Tea Company (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wize Tea (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations