阿育吠陀保健食品市場規模、佔有率和成長分析（按形式、分銷管道、最終用戶和地區）- 2025-2032 年產業預測

2023 年全球阿育吠陀營養補充劑市場規模價值 2862.1 億美元，預計將從 2024 年的 3076.8 億美元成長到 2032 年的 5487.3 億美元，預測期內（2025-2032 年）的複合年成長率為 7.5%。

隨著消費者尋求改善健康狀況，他們越來越偏好天然療法替代品而非傳統藥物，這推動了全球阿育吠陀營養補充劑市場強勁成長。世界各國政府都在推廣更價格分佈的草藥產品，以吸引那些精打細算的買家。人們對對抗療法益處的認知不斷提高，以及含有植物成分的產品的出現進一步推動了市場需求。久坐的生活方式和日益增強的健康意識使得消費者更加重視健康，越來越多的消費者開始轉向阿育吠陀，因為阿育吠陀的安全性和有效性已被認可。這種向整體健康選擇的轉變推動了阿育吠陀營養補充劑行業的擴張，使其成為健康和保健領域的關鍵市場。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 宏觀經濟指標
• 價值鏈分析
• 定價分析
• 客戶和購買標準分析
• 監管分析

阿育吠陀營養補充品市場規模（按類型和複合年成長率）（2025-2032）

• 市場概況
• 藥片
• 粉末
• 液體
• 其他

阿育吠陀營養補充品市場規模（按分銷管道和複合年成長率） (2025-2032)

• 市場概況
• 藥局
• 藥局
• 大賣場/超級市場
• 網路商店
• 專賣店
• 其他

阿育吠陀保健食品市場規模（按最終用戶和複合年成長率分類）（2025-2032 年）

• 市場概況
• 嬰兒
• 孩子們
• 成人
• 孕婦
• 老年人

阿育吠陀營養補充品市場規模（按地區分類）及複合年成長率（2025-2032 年）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分析市場佔有率
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Dabur India Ltd.（India）
• Emami Ltd.（India）
• Kerala Ayurveda Ltd.（India）
• Zandu Realty Ltd.（India）
• Amway Corporation（USA）
• Herbalife Nutrition Ltd.（USA）
• Nature's Sunshine Products, Inc.（USA）
• NOW Foods（USA）
• Glanbia plc（Ireland）
• Nestle SA（Switzerland）
• Danone SA（France）
• Bayer AG（Germany）
• Pfizer Inc.（USA）
• Archer Daniels Midland Company（USA）
• Abbott Laboratories（USA）
• GlaxoSmithKline plc（UK）
• NU SKIN Enterprises（USA）
• XanGo, LLC（USA）
• RBK Nutraceuticals Pty Ltd（Australia）
• American Health（USA）

結論和建議

Global Ayurvedic Nutraceuticals and Dietary Supplements Market size was valued at USD 286.21 billion in 2023 and is poised to grow from USD 307.68 billion in 2024 to USD 548.73 billion by 2032, growing at a CAGR of 7.5% during the forecast period (2025-2032).

The global Ayurvedic Nutraceuticals and Dietary Supplements market is witnessing robust growth, fueled by a rising preference for natural therapeutic alternatives over traditional pharmaceuticals, as consumers seek improved health outcomes. Governments worldwide are promoting herbal products at more accessible price points, making them appealing to budget-conscious buyers. Increased awareness of the benefits of allopathic medicines and the introduction of products featuring botanical ingredients further drive market demand. As consumers prioritize wellness due to sedentary lifestyles and heightened health concerns, they are increasingly turning to Ayurvedic solutions for their perceived safety and efficacy. This shift towards holistic health options is propelling the expansion of the Ayurvedic nutraceuticals sector, positioning it as a pivotal market in the health and wellness landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Ayurvedic Nutraceuticals And Dietary Supplements market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Ayurvedic Nutraceuticals And Dietary Supplements Market Segmental Analysis

Global Ayurvedic Nutraceuticals and Dietary Supplements Market is segmented by Form, Distribution Channel, End User and region. Based on Form, the market is segmented into Tablets, Powder, Liquids and Others. Based on Distribution Channel, the market is segmented into Pharmacies, Drug Stores, Hypermarket/Supermarket, Online Stores, Specialty Store and Others. Based on End User, the market is segmented into Infant, Children, Adults, Pregnant women and Elderly. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Ayurvedic Nutraceuticals And Dietary Supplements Market

The global market for Ayurvedic nutraceuticals and dietary supplements is significantly driven by the growing consumer preference for plant-based products. This trend is fueled by a substantial rise in vegetarianism, leading to an increased selection of natural supplements derived from plant or non-animal sources. In line with this demand, vegetarian cellulose-based capsules, specifically hydroxypropyl methylcellulose (HPMC), have become widely available. Ayurveda often utilizes single ingredients for multiple remedies, requiring different concentrations of active components tailored to individual therapeutic needs. Consequently, there is an escalating demand for personalized wellness solutions, prompting innovation in product development, including the use of combination filling options in capsules for varying dosage strengths.

Restraints in the Global Ayurvedic Nutraceuticals And Dietary Supplements Market

Global Ayurvedic Nutraceuticals and Dietary Supplements must adhere to strict safety and quality regulations, ensuring that all products are sourced from verified herbal suppliers and manufactured in compliant facilities. Transparency in ingredient sourcing, accurate labeling of nutritional content, and adherence to good manufacturing practices (GMP) are essential. Rigorous testing for contaminants, potency, and efficacy is mandatory to safeguard consumer health. Additionally, marketing claims should be substantiated by credible scientific evidence, and practitioners should be informed and ethical in their guidelines. Continuous education on Ayurveda and its applications in nutraceuticals is necessary for both consumers and healthcare professionals.

Market Trends of the Global Ayurvedic Nutraceuticals And Dietary Supplements Market

The Global Ayurvedic Nutraceuticals and Dietary Supplements market is witnessing a notable uptrend, primarily driven by the growing consumer awareness of the significant health benefits offered by ayurvedic ingredients. As people increasingly seek natural and holistic solutions for wellness, there is a marked shift towards preventive healthcare measures, emphasizing the efficacy of traditional herbal remedies. This surge in demand is further fueled by the rising prevalence of chronic diseases and the growing inclination towards plant-based diets, reinforcing the appeal of ayurvedic products. Consequently, manufacturers are innovating to enhance product offerings, catering to a health-conscious demographic, thereby shaping a robust market trajectory.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis
• Regulatory Analysis

Global Ayurvedic Nutraceuticals and Dietary Supplements Market Size by Form & CAGR (2025-2032)

• Market Overview
• Tablets
• Powder
• Liquids
• Others

Global Ayurvedic Nutraceuticals and Dietary Supplements Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Pharmacies
• Drug Stores
• Hypermarket/Supermarket
• Online Stores
• Specialty Store
• Others

Global Ayurvedic Nutraceuticals and Dietary Supplements Market Size by End User & CAGR (2025-2032)

• Market Overview
• Infant
• Children
• Adults
• Pregnant women
• Elderly

Global Ayurvedic Nutraceuticals and Dietary Supplements Market Size & CAGR (2025-2032)

• North America (Form, Distribution Channel, End User)
  • US
  • Canada
• Europe (Form, Distribution Channel, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Form, Distribution Channel, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Form, Distribution Channel, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Form, Distribution Channel, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Dabur India Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Emami Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kerala Ayurveda Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zandu Realty Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Herbalife Nutrition Ltd. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nature's Sunshine Products, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NOW Foods (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Glanbia plc (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Danone S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bayer AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pfizer Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Archer Daniels Midland Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Abbott Laboratories (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GlaxoSmithKline plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NU SKIN Enterprises (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• XanGo, LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RBK Nutraceuticals Pty Ltd (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• American Health (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations