捲菸產品市場規模、佔有率和成長分析（按產品、分銷管道和地區）- 2025-2032 年產業預測

預計到 2023 年全球捲菸製品市場規模將達到 321.5 億美元，並從 2024 年的 336.6 億美元成長到 2032 年的 486.1 億美元，預測期內（2025-2032 年）的複合年成長率為 4.7%。

自捲菸草（RYO）產品市場正在經歷強勁成長，這得益於手工捲菸的流行，這種趨勢吸引了注重成本的年輕和低收入消費者。與工業生產的香菸相比，自備香菸價格更便宜，監管更少，因此消費量正在擴大，尤其是在已開發國家。據稱，由於價格低廉，自捲菸吸菸者戒菸的可能性較小。隨著市場動態的變化，日本菸草公司（JT）等大公司正大力投資創新產品，包括非加熱燃燒替代品。隨著消費者對薄荷和漿果等獨特香味的興趣日益濃厚，口味多樣化也至關重要。但電子煙在學生中越來越受歡迎，這對自備電子煙的銷售提出了挑戰，也凸顯了製造商不斷適應和創新的必要性。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 宏觀經濟指標
• 價值鏈分析
• 定價分析
• 客戶和購買標準分析
• 監管分析

捲菸產品市場規模（按產品和複合年成長率） (2025-2032)

• 市場概況
• 自營煙草
• 捲菸紙和煙管
• 注射器
• 濾紙和紙吸頭

捲菸產品市場規模（按分銷管道和複合年成長率） (2025-2032)

• 市場概況
• 離線
• 線上

捲菸產品市場規模（按地區分類）及複合年成長率（2025-2032 年）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分析市場佔有率
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• British American Tobacco（BAT）（United Kingdom）
• Japan Tobacco International（JTI）（Japan）
• Imperial Brands（United Kingdom）
• Philip Morris International（PMI）（United States）
• Karelia Tobacco Company Inc.（Greece）
• Scandinavian Tobacco Group（Denmark）
• Swedish Match AB（Sweden）
• Altria Group, Inc.（United States）
• Vector Group Ltd.（United States）
• Eastern Company SAE（Egypt）
• Gudang Garam Tbk（Indonesia）
• PT Djarum（Indonesia）
• ITC Limited（India）
• KT&G Corporation（South Korea）
• China National Tobacco Corporation（CNTC）（China）
• British American Tobacco Bangladesh（Bangladesh）
• VST Industries Limited（India）
• Godfrey Phillips India Ltd.（India）
• Nippon Tobacco Inc.（Japan）
• Tabacalera y Cigarreria Centroamericana SA（Guatemala）

結論和建議

Global Roll-Your-Own Tobacco Products Market size was valued at USD 32.15 billion in 2023 and is poised to grow from USD 33.66 billion in 2024 to USD 48.61 billion by 2032, growing at a CAGR of 4.7% during the forecast period (2025-2032).

The roll-your-own (RYO) tobacco market is experiencing significant growth, driven by a trend toward handcrafted cigarettes that appeal to cost-conscious youth and low-income consumers. Compared to factory-made cigarettes, RYO products are more affordable and face lighter regulations, leading to increased consumption, particularly in developed countries. RYO smokers are reportedly less likely to quit due to their lower pricing. As market dynamics shift, major players like Japan Tobacco Corp. are investing heavily in innovative products, including heat-not-burn alternatives. Flavor diversification is also vital, with a growing consumer interest in unique scents such as menthol and berries. However, the rising popularity of e-cigarettes among students poses a challenge to RYO sales, highlighting the need for manufacturers to adapt and innovate continually.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Roll-Your-Own Tobacco Products market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Roll-Your-Own Tobacco Products Market Segmental Analysis

Global Roll-Your-Own Tobacco Products Market is segmented by Product, Distribution Channel and region. Based on Product, the market is segmented into RYO Tobacco, Rolling Paper & Cigarette Tubes, Injector and Filter & Paper Tip. Based on Distribution Channel, the market is segmented into Offline and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Roll-Your-Own Tobacco Products Market

The roll-your-own (RYO) tobacco products market is experiencing significant growth, particularly in the Asia-Pacific (APAC) region, primarily driven by the rising demand from the younger demographic for customizable and cost-effective tobacco options. This market segment allows consumers to create personalized smoking experiences by blending different tobacco varieties, flavors, and strengths, which appeals to many younger smokers seeking individuality. Additionally, RYO products are often viewed as more affordable than conventional cigarettes, increasing their accessibility among consumers, including those with limited disposable income. This trend of personalization and affordability is anticipated to propel the market further in the upcoming years.

Restraints in the Global Roll-Your-Own Tobacco Products Market

The global Roll-Your-Own (RYO) tobacco products market faces significant restraints primarily due to heightened awareness of the detrimental effects of smoking. As more individuals recognize the health risks associated with tobacco consumption, there has been a noticeable decline in its use. To combat this public health issue, governments and health organizations are enacting stringent regulations aimed at discouraging smoking, negatively affecting the growth potential of the RYO market. Furthermore, the rising popularity of e-cigarettes, perceived as a less harmful alternative to traditional tobacco products, poses an additional challenge, thereby likely stunting the market's growth prospects in the years ahead.

Market Trends of the Global Roll-Your-Own Tobacco Products Market

The global roll-your-own tobacco products market is witnessing a notable shift toward organic and natural offerings, driven by a surge in health-conscious consumer behavior. As awareness of the adverse health effects of traditional smoking rises, consumers increasingly seek tobacco products devoid of harmful chemicals and additives, reflecting a demand for sustainability and natural ingredients. In response, manufacturers are prioritizing research and development efforts to introduce organic options, establishing a competitive edge in an evolving market landscape. This trend not only highlights the changing preferences of consumers but also underscores the tobacco industry's adaptation to the burgeoning market for healthier alternatives.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis
• Regulatory Analysis

Global Roll-Your-Own Tobacco Products Market Size by Product & CAGR (2025-2032)

• Market Overview
• RYO Tobacco
• Rolling Paper & Cigarette Tubes
• Injector
• Filter & Paper Tip

Global Roll-Your-Own Tobacco Products Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline
• Online

Global Roll-Your-Own Tobacco Products Market Size & CAGR (2025-2032)

• North America (Product, Distribution Channel)
  • US
  • Canada
• Europe (Product, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• British American Tobacco (BAT) (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Japan Tobacco International (JTI) (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Imperial Brands (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Philip Morris International (PMI) (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Karelia Tobacco Company Inc. (Greece)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Scandinavian Tobacco Group (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Swedish Match AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Altria Group, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vector Group Ltd. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Eastern Company S.A.E. (Egypt)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gudang Garam Tbk (Indonesia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PT Djarum (Indonesia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ITC Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KT&G Corporation (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• China National Tobacco Corporation (CNTC) (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• British American Tobacco Bangladesh (Bangladesh)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VST Industries Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Godfrey Phillips India Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nippon Tobacco Inc. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tabacalera y Cigarreria Centroamericana S.A. (Guatemala)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations