健康蔬果片市場規模、佔有率及成長分析（按產品、通路和地區）- 2025-2032 年產業預測

2023 年全球健康蔬果片市場規模價值 128 億美元，預計將從 2024 年的 138.8 億美元成長到 2032 年的 264.5 億美元，預測期內（2025-2032 年）的複合年成長率為 8.4%。

由於消費者對方便、健康零嘴零食的偏好日益增加，水果和蔬菜脆片市場正經歷強勁成長。最近的資料顯示，零食習慣顯著增加，參與率從 18.9% 上升至 45%。疫情加速了這一趨勢，目前31%的消費者積極尋求富含維生素和礦物質的零食。此外，大約 80% 的美國消費者優先考慮有益身體健康的零食。隨著越來越多的人採用植物性飲食和更健康的飲食習慣，對營養零食的需求預計會成長，尤其是隨著肥胖和糖尿病發病率的上升。然而，健康食品的高價格對 2022 年至 2029 年預測期內的市場擴張構成了挑戰。總體而言，發展軌跡和人口變化表明該領域存在巨大的商機。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 宏觀經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 客戶和購買標準分析
• 監管分析

健康蔬果片市場規模（按產品和複合年成長率） (2025-2032)

• 市場概況
• 蔬菜
  • 甘薯
  • 甜菜根
  • 紅蘿蔔
  • 番茄
  • 菠菜
  • 羽衣甘藍
  • 其他
• 水果
  • 蘋果
  • 香蕉
  • 芒果
  • 鳳梨
  • 椰子
  • 草莓
  • 其他

健康蔬果片市場規模（按分銷管道和複合年成長率） (2025-2032)

• 市場概況
• 離線
• 線上

健康蔬果片市場規模（依地區分類）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分析市場佔有率
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• PepsiCo（USA）
• Calbee Inc.（Japan）
• Sensible Portions（USA）
• The Hain Celestial Group（USA）
• Bare Snacks（USA）
• General Mills（USA）
• Beanitos（USA）
• Rhythm Superfoods（USA）
• Jackson's Honest（USA）
• Lundberg Family Farms（USA）
• NutriWise（USA）
• The Snack Artist（USA）
• The Better Chip（USA）
• Hapi Snacks（USA）
• Munch Rights（India）
• The Real Coconut（Mexico）

結論和建議

Global Healthy Fruit And Vegetables Chips Market size was valued at USD 12.8 billion in 2023 and is poised to grow from USD 13.88 billion in 2024 to USD 26.45 billion by 2032, growing at a CAGR of 8.4% during the forecast period (2025-2032).

The fruit and vegetable chips market is experiencing robust growth driven by the increasing consumer preference for convenient and healthful snacks. Recent data indicates a remarkable surge in snacking habits, with participation rising from 18.9% to 45%. The pandemic has accelerated this trend, with 31% of consumers actively seeking snacks enriched with vitamins and minerals. Additionally, around 80% of U.S. consumers prioritize snacks that promote physical health. As more individuals adopt plant-based diets and healthier eating habits, the demand for nutritious snacks is expected to rise, especially amidst rising obesity and diabetes rates. However, the high price of healthy options poses a challenge for market expansion during the forecast period from 2022 to 2029. Overall, the trajectory and demographic shifts suggest significant opportunities in this sector.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Healthy Fruit And Vegetables Chips market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Healthy Fruit And Vegetables Chips Market Segmental Analysis

Global Healthy Fruit and Vegetables Chips Market is segmented on the basis of product, distribution channels and region. By product, the market is segmented into vegetable and fruit. By distribution channels, market is segmented into offline and online. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Driver of the Global Healthy Fruit And Vegetables Chips Market

The Global Healthy Fruit and Vegetables Chips market is experiencing significant growth, fueled by the escalating demand for organic and non-GMO options. As consumers become more conscious of the adverse effects of pesticides and genetically modified organisms on their health and the environment, they are increasingly seeking out products that align with their values. Many brands in this sector capitalize on this trend by offering chips made from organic and non-GMO ingredients, appealing to health-focused individuals. Additionally, effective marketing and branding strategies, including innovative packaging and robust social media outreach, are heightening awareness of the benefits of these healthy snacks, further boosting their market popularity.

Restraints in the Global Healthy Fruit And Vegetables Chips Market

The global market for healthy fruit and vegetable chips faces notable challenges due to their limited shelf life, which is often shorter than that of conventional potato chips. This drawback arises from the use of natural ingredients and the absence of preservatives, complicating the manufacturers' efforts to guarantee product freshness and uphold consistent quality over time. As a result, the potential for spoilage can deter retailers from stocking these healthier alternatives and may lead to increased operational costs for producers striving to meet consumer expectations of freshness and taste, ultimately hindering the market's overall growth and expansion opportunities.

Market Trends of the Global Healthy Fruit And Vegetables Chips Market

The Global Healthy Fruit and Vegetable Chips market is experiencing a dynamic trend characterized by intensified competition, prompting manufacturers to innovate their product offerings. Companies are launching an exciting array of new flavors, unique packaging formats, and creative combinations of fruits and vegetables to cater to diverse consumer preferences and dietary demands. This strategic diversification not only enhances market appeal but also drives consumer engagement, resulting in increased market penetration. As health-conscious eating continues to gain traction, the expansion of product lines is paving the way for significant growth opportunities, positioning the market for sustained success in the coming years.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer And Buying Criteria Analysis
• Regulatory Analysis

Global Healthy Fruit And Vegetables Chips Market Size by Product & CAGR (2025-2032)

• Market Overview
• Vegetable
  • Sweet Potato
  • Beetroot
  • Carrot
  • Tomato
  • Spinach
  • Kale
  • Others
• Fruit
  • Apple
  • Banana
  • Mango
  • Pineapple
  • Coconut
  • Strawberry
  • Others

Global Healthy Fruit And Vegetables Chips Market Size by Distribution channel & CAGR (2025-2032)

• Market Overview
• Offline
• Online

Global Healthy Fruit And Vegetables Chips Market Size & CAGR (2025-2032)

• North America (Product, Distribution channel)
  • US
  • Canada
• Europe (Product, Distribution channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Distribution channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Distribution channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Distribution channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• PepsiCo (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Calbee Inc. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sensible Portions (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Hain Celestial Group (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bare Snacks (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• General Mills (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beanitos (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rhythm Superfoods (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jackson's Honest (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lundberg Family Farms (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NutriWise (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Snack Artist (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Better Chip (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hapi Snacks (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Munch Rights (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Real Coconut (Mexico)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations