燒烤調味料市場規模、佔有率和成長分析（按類型、分銷管道和地區）- 2025-2032 年行業預測

2023 年全球燒烤調味料市場規模價值為 145 億美元，預計將從 2024 年的 152.3 億美元成長到 2032 年的 224.9 億美元，預測期內（2025-2032 年）的複合年成長率為 5.0%。

燒烤調味料市場的成長得益於家庭和餐廳中燒烤醬和調味料的消費量增加，以及以民族風味為重點的產品推出的激增。這一趨勢是由消費者對多樣化美食的好奇心所推動的，尤其是疫情導致人們對家庭烹飪和戶外活動的興趣增加。然而，全球封鎖導致的供應鏈中斷影響了基本香辛料和草藥的供應，限制了餐廳的初始需求。素食主義和健康意識的興起也影響消費者的偏好，對燒烤調味料的銷售構成了挑戰。同時，超級市場的擴張也增加了調味品的供應，預計歐洲香草和香辛料的年成長率將會放緩，為市場參與者創造新的機會。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 監管分析
• 原料分析
• 客戶和購買標準分析

燒烤調味料市場規模（按類型和複合年成長率）（2025-2032）

• 市場概況
• 燒烤醬
• 燒烤之愛

燒烤調味料市場規模依分銷通路及複合年成長率 (2025-2032)

• 市場概況
• 零售
  • 大賣場和超級市場
  • 便利商店
  • 電子商務/線上
• 食品服務

燒烤調味料市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分析市場佔有率
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• McCormick & Company, Incorporated（USA）
• Kraft Heinz Company（USA）
• Conagra Brands, Inc.（USA）
• Nestle SA（Switzerland）
• Associated British Foods plc（UK）
• Badia Spices Inc.（USA）
• Frontier Co-op（USA）
• Tony Chachere's Creole Foods（USA）
• Weber Inc.（USA）
• Lawry's（USA）
• Old Bay（USA）
• B&G Foods, Inc.（USA）
• Spice Hunter（USA）
• Penzeys Spices（USA）
• Killer Hogs（USA）
• Meat Church（USA）
• Traeger Grills（USA）
• Pit Boss Grills（USA）

結論和建議

Global BBQ Seasoning Market size was valued at USD 14.5 billion in 2023 and is poised to grow from USD 15.23 billion in 2024 to USD 22.49 billion by 2032, growing at a CAGR of 5.0% during the forecast period (2025-2032).

The growth of the BBQ Seasoning Market is fueled by increased consumption of BBQ sauces and rubs in both homes and restaurants, along with a surge in product launches focused on ethnic flavors. This trend is driven by consumers' curiosity about diverse cuisines, especially in the wake of the pandemic, which has shifted interest towards home cooking and outdoor activities. However, supply chain disruptions during global lockdowns affected the availability of essential spices and herbs, constraining initial demand from restaurants. The rise in veganism and health-conscious eating is also influencing consumer preferences, presenting a challenge for BBQ seasoning sales. Concurrently, the expansion of supermarkets is increasing accessibility to seasonings, with Europe projected to see modest annual growth in herbs and spices, creating new opportunities for market players.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global BBQ Seasoning Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global BBQ Seasoning Market Segmental Analysis

Global BBQ Seasoning Market is segmented by Type, Distribution Channel and region. Based on Type, the market is segmented into Barbecue Sauces and Barbecue Rubs. Based on Distribution Channel, the market is segmented into Retail and Foodservice. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global BBQ Seasoning Market

The global BBQ Seasoning Market is experiencing significant growth, driven by the surging popularity of BBQ culture across various regions. As consumers increasingly embrace grilling as a culinary trend, they are seeking diverse and innovative flavors to elevate their BBQ experiences. This growing interest in outdoor cooking and experimentation with flavors has fueled a heightened demand for a wide range of BBQ seasoning products. Consequently, manufacturers are responding by expanding their offerings to meet consumer preferences, which in turn supports the overall growth of the BBQ Seasoning Market. The combination of these factors is creating a dynamic and thriving market environment.

Restraints in the Global BBQ Seasoning Market

The BBQ Seasoning Market faces significant challenges due to economic conditions that can impede its growth. During periods of economic uncertainty, consumers often reduce discretionary spending, which can directly impact the demand for BBQ seasoning products. This reluctance to splurge on non-essential items, such as specialty seasonings, may result in decreased sales and hinder market expansion. Consequently, economic fluctuations play a crucial role in shaping consumer behavior, making it essential for businesses in the BBQ seasoning sector to adapt their strategies accordingly to mitigate the effects of such restraints and sustain their market presence.

Market Trends of the Global BBQ Seasoning Market

The Global BBQ Seasoning Market is witnessing a significant trend towards organic and natural products, driven by a growing consumer base that prioritizes health and wellness. As individuals become more conscious about ingredient quality, the demand for BBQ seasonings devoid of artificial additives is accelerating. In response, manufacturers are innovating to introduce a range of seasonings made from organic herbs, spices, and natural flavor enhancers, aligning with consumer preferences for clean-label products. This trend not only reflects a shift towards healthier eating habits but also showcases the industry's commitment to sustainability, positioning organic BBQ seasonings as a burgeoning niche within the market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Analysis
• Raw Material Analysis
• Customer & Buying Criteria Analysis

Global BBQ Seasoning Market Size by Type & CAGR (2025-2032)

• Market Overview
• Barbecue Sauces
• Barbecue Rubs

Global BBQ Seasoning Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Retail
  • Hypermarkets & Supermarkets
  • Convenience Stores
  • E-commerce/Online
• Foodservice

Global BBQ Seasoning Market Size & CAGR (2025-2032)

• North America (Type, Distribution Channel)
  • US
  • Canada
• Europe (Type, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• McCormick & Company, Incorporated (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kraft Heinz Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Conagra Brands, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Associated British Foods plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Badia Spices Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Frontier Co-op (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tony Chachere's Creole Foods (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Weber Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lawry's (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Old Bay (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• B&G Foods, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Spice Hunter (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Penzeys Spices (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Killer Hogs (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Meat Church (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Traeger Grills (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pit Boss Grills (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations