擦拭巾濕紙巾市場規模、佔有率和成長分析（按 SPF、皮膚類型、分銷管道和地區）- 2025-2032 年行業預測

2023 年全球防曬濕擦拭巾市場規模為 1.973 億美元，預計將從 2024 年的 2.0973 億美元成長到 2032 年的 3.4192 億美元，預測期內（2025-2032 年）的複合年成長率為 6.3%。

防曬擦拭巾市場正在經歷顯著成長，因為它們能有效保護皮膚免受可能導致皮膚損傷和癌症的有害 UVB/UVA 射線的傷害。建設產業是主要的消費者，因為在戶外工作的工人需要得到可靠的保護以免曬傷。此外，人們對皮膚安全和老化的認知不斷增強，以及有影響力的行銷和社群媒體宣傳活動，正在促使消費者優先考慮防曬產品。消費者對護膚重要性的認知不斷增強，進一步推動了對防曬濕擦拭巾的需求，使其成為人們在陽光環境中保護皮膚的必備物品。隨著越來越多的領域認知到防曬解決方案的價值，預計這一趨勢將會持續下去。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

擦拭巾濕紙巾市場規模（依 SPF 和複合年成長率） (2025-2032)

• 市場概況
• SPF4
• SPF15
• SPF30
• SPF50
• SPF50+

擦拭巾紙巾市場規模（按皮膚類型和複合年成長率） (2025-2032)

• 市場概況
• 通常
• 乾燥
• 油性

擦拭巾紙巾市場規模（按分銷管道和複合年成長率） (2025-2032)

• 市場概況
• 線上
• 離線

擦拭巾濕紙巾市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分析市場佔有率
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Johnson & Johnson（USA）
• L'Oreal SA（France）
• Beiersdorf AG（Germany）
• Edgewell Personal Care（USA）
• Shiseido Company, Limited（Japan）
• Kimberly-Clark Corporation（USA）
• Procter & Gamble（USA）
• Nice-Pak Products, Inc.（USA）
• Rockline Industries（USA）
• Diamond Wipes International（USA）
• Unilever PLC（UK/Netherlands）
• Coty Inc.（USA）
• SC Johnson（USA）
• The Honest Company（USA）
• Supergoop!（USA）
• COOLA LLC（USA）
• Walmart Inc.（USA）
• Target Corporation（USA）
• CVS Health Corporation（USA）
• Walgreens Boots Alliance, Inc.（USA）

結論和建議

Global Sun Care Wipes Market size was valued at USD 197.3 million in 2023 and is poised to grow from USD 209.73 million in 2024 to USD 341.92 million by 2032, growing at a CAGR of 6.3% during the forecast period (2025-2032).

The sun care wipes market is experiencing significant growth, driven by their effectiveness in safeguarding skin against harmful UVB/UVA rays that can lead to skin damage and cancer. Notably, the construction industry is a major consumer, as outdoor workers require reliable protection from sun exposure. Additionally, heightened awareness surrounding skin safety and aging, alongside impactful marketing and social media campaigns, are prompting consumers to prioritize sun protection products. This growing consciousness among consumers about the importance of skin care is further fueling demand for sun care wipes, positioning them as essential items for individuals looking to safeguard their skin in sun-intensive environments. This trend is expected to continue as more sectors recognize the value of sun care solutions.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Sun Care Wipes market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Sun Care Wipes Market Segmental Analysis

Global Sun Care Wipes Market is segmented by SPF, Skin Type, Distribution Channel and region. Based on SPF, the market is segmented into SPF 4, SPF 15, SPF 30, SPF 50 and SPF 50+. Based on Skin Type, the market is segmented into Normal, Dry and Oily. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Sun Care Wipes Market

The growth of the global Sun Care Wipes market is primarily fueled by the surging awareness regarding the importance of protecting skin from harmful UV rays. As skin-related issues become more common, consumers are increasingly focused on maintaining healthy skin. This heightened concern has led to greater efforts in sun care, as individuals seek products that can prevent premature aging and reduce damage caused by excessive sun exposure. Additionally, the influx of various market players striving to introduce innovative sun care solutions is significantly contributing to the market's expansion, creating a competitive landscape that further promotes consumer interest in sun care wipes.

Restraints in the Global Sun Care Wipes Market

The global sun care wipes market may face significant restraints due to the availability of alternative skincare products. Competing hygiene and cleaning items, such as towels, handkerchiefs, and various surface cleaners, could limit the demand for sun care wipes. Furthermore, companies are experiencing challenges in procuring sufficient raw materials for pulp and paper-based products. This situation is exacerbated by rising concerns regarding deforestation, along with environmental issues like intense rainfall, wildfires, and increasing temperatures linked to excessive tree harvesting. These challenges disrupt the supply chain, thereby negatively impacting growth prospects for the sun care wipes market.

Market Trends of the Global Sun Care Wipes Market

The Global Sun Care Wipes market is poised for significant growth, driven by the rising trend of conscious consumerism and a shift towards eco-friendly products. As consumers increasingly prioritize sustainability, manufacturers are focusing on biodegradable materials like organic cotton, natural bamboo, and recycled plastics to create sun care wipes that address both skin protection and environmental concerns. This commitment to sustainability not only aims to combat plastic pollution but also aligns with evolving consumer preferences for antimicrobial and disinfecting properties in personal care products. As a result, the market is moving towards innovative, environmentally friendly solutions that meet the growing demand for responsible consumption.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Sun Care Wipes Market Size by SPF & CAGR (2025-2032)

• Market Overview
• SPF 4
• SPF 15
• SPF 30
• SPF 50
• SPF 50+

Global Sun Care Wipes Market Size by Skin Type & CAGR (2025-2032)

• Market Overview
• Normal
• Dry
• Oily

Global Sun Care Wipes Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Sun Care Wipes Market Size & CAGR (2025-2032)

• North America (SPF, Skin Type, Distribution Channel)
  • US
  • Canada
• Europe (SPF, Skin Type, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (SPF, Skin Type, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (SPF, Skin Type, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (SPF, Skin Type, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Johnson & Johnson (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L'Oreal S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Edgewell Personal Care (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiseido Company, Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kimberly-Clark Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nice-Pak Products, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rockline Industries (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Diamond Wipes International (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever PLC (UK/Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coty Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SC Johnson (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Honest Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Supergoop! (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• COOLA LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Walmart Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Target Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CVS Health Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Walgreens Boots Alliance, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations