浴巾市場規模、佔有率和成長分析（按類型、規模、應用、最終用戶、分銷管道和地區）- 2025-2032 年行業預測

2023 年全球浴巾市場規模價值 126 億美元，預計將從 2024 年的 133.8 億美元成長到 2032 年的 216.5 億美元，預測期內（2025-2032 年）的複合年成長率為 6.2%。

在全球興趣和需求不斷成長的推動下，浴巾市場繼續成為重要的時尚配件。如今它已被視為日常必需品，其吸引力已大大增強。酒店業，特別是新興的酒店業，在擴大這一市場方面發揮關鍵作用，其中由土耳其棉、埃及棉、比馬棉和超細纖維等不同類型棉製成的奢華浴巾是首選。健康和健身俱樂部的興起也推動了需求。此外，中國、印度等新興市場消費者可支配收入的提高也將促進紡織業的發展。生態意識也影響了人們對有機材料的偏好，而不斷發展的時尚趨勢和不斷增強的衛生意識也為市場帶來了動態的前景。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和資料資料
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

浴巾市場規模（按類型）

• 市場概況
• 毛絨浴巾
• 竹過濾浴巾
• 天鵝絨浴巾
• 超細纖維毛巾
• 棉質浴巾
  • 土耳其棉浴巾
  • 有機棉浴巾
  • 埃及棉浴巾
  • 比馬棉浴巾
• 其他

浴巾市場規模

• 市場概況
• 小號（13 英吋 x 13 英吋）
• 中號（16 英吋 x 28 英吋）
• 大號（30 英吋 x 60 英吋）
• 特大號（34 英吋 x 72 英吋）

浴巾市場規模依用途分類

• 市場概況
• 手巾
• 洗臉毛巾
• 身體毛巾

浴巾市場規模（按最終用戶分類）

• 市場概況
• 住宅
• 商業的

浴巾市場規模依分銷管道分類

• 市場概況
• 線上
• 離線

浴巾市場規模

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分析市場佔有率
  • 收益與前一年同期比較（2022-2024 年）

主要企業簡介

• Welspun India Ltd.（India）
• Trident Group（India）
• GHCL Limited（India）
• Uchino Co., Ltd.（Japan）
• 1888 Mills（USA）
• Standard Textile Co., Inc.（USA）
• Walmart Inc.（USA）
• Target Corporation（USA）
• Bed Bath & Beyond Inc.（USA）
• Amazon.com, Inc.（USA）
• Ralph Lauren Corporation（USA）
• Frette（Italy）
• Yves Delorme（France）
• Matouk（USA）
• Christy（UK）
• Cacala（Turkey）
• Hammacher Schlemmer & Company, Inc.（USA）
• Boll & Branch（USA）
• Brooklinen（USA）
• Coyuchi（USA）

結論和建議

Global Bath Towel Market size was valued at USD 12.6 billion in 2023 and is poised to grow from USD 13.38 billion in 2024 to USD 21.65 billion by 2032, growing at a CAGR of 6.2% during the forecast period (2025-2032).

The bath towel market continues to be a vital fashion accessory, driven by a surge in global interest and demand. Increasingly seen as essential personal items, their appeal has broadened significantly. The hospitality industry, particularly the rising hotel sector, plays a key role in this market's expansion, with a notable preference for premium bath towels made from diverse cotton types, including Turkish, Egyptian, and Pima cotton, as well as microfiber options. The growth of health and fitness clubs further propels demand. Additionally, consumers' rising disposable incomes in emerging markets like China and India are set to boost the textile industry. Eco-consciousness is also influencing preferences for organic materials, while evolving fashion trends and heightened hygiene awareness contribute to the market's dynamic landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Bath Towel market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Bath Towel Market Segmental Analysis

Global Bath Towel Market is segmented by Type, Size, Application, End User, Distribution Channels and Region. Based on Type, the market is segmented into Plush Bath Towel, Bamboo Filter Bath Towel, Velvet Bath Towel, Micro Fiber Towel, Cotton Bath Towel and Others. Based on Size, the market is segmented into Small (13" x 13"), Medium (16" x 28"), Large (30" x 60"), and Extra large (34" x 72"). Based on Application, the market is segmented into Hand Towel, Face Towel and Body Towel. Based on End User, the market is segmented into Residential and Commercial. Based on Distribution Channels, the market is segmented into Online and Offline. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Bath Towel Market

The global bath towel market is primarily driven by a rise in consumer spending on personal care and household items, spurred by population growth and increasing per capita income. The demand for bath towels is bolstered by their desirable traits, such as durability, affordability, water absorption, and lightweight nature, making them popular worldwide. Moreover, usage is expected to surge in various sectors, including healthcare, hospitality, restaurants, and fitness centers, further propelling market growth. Additionally, lifestyle changes, heightened brand awareness, evolving fashion trends, and a greater emphasis on hygiene and cleanliness contribute to the increasing preference for separate bath, hand, and gym towels, enhancing overall market development.

Restraints in the Global Bath Towel Market

The primary challenge hindering the growth of the global bath towel market is the volatility in raw material costs. These fluctuations can significantly impact the financial stability of manufacturers, influencing both their cash flows and profit margins. As the prices of essential commodities vary, companies may face difficulties in budgeting and forecasting, leading to increased operational risks. This unpredictability in raw material costs not only affects production planning and pricing strategies but can also deter potential investments and expansion efforts within the industry. Consequently, businesses must navigate these market uncertainties to sustain their competitiveness and profitability in the bath towel sector.

Market Trends of the Global Bath Towel Market

The global bath towel market is experiencing significant growth, bolstered by supportive government initiatives in key countries such as China and India. These nations are enhancing their textile industries through a range of programs and financial investments aimed at modernizing production facilities, promoting sustainable practices, and increasing exports. As a result, enhanced manufacturing capabilities and innovative product offerings are expected to drive consumer demand. Additionally, the rise in disposable income and changing lifestyle preferences towards luxury and eco-friendly products further contribute to this positive market trend, positioning the bath towel segment for robust expansion in the coming years.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Bath Towel Market Size by Type & CAGR (2025-2032)

• Market Overview
• Plush Bath Towel
• Bamboo Filter Bath Towel
• Velvet Bath Towel
• Micro Fiber Towel
• Cotton Bath Towel
  • Turkish Cotton Bath Towel
  • Organic Cotton Bath Towel
  • Egyptian Cotton Bath Towel
  • Pima Cotton Bath Towels
• Others

Global Bath Towel Market Size by Size & CAGR (2025-2032)

• Market Overview
• Small (13" x 13")
• Medium (16" x 28")
• Large (30" x 60")
• Extra large (34" x 72")

Global Bath Towel Market Size by Application & CAGR (2025-2032)

• Market Overview
• Hand Towel
• Face Towel
• Body Towel

Global Bath Towel Market Size by End User & CAGR (2025-2032)

• Market Overview
• Residential
• Commercial

Global Bath Towel Market Size by Distribution Channels & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Bath Towel Market Size & CAGR (2025-2032)

• North America (Type, Size, Application, End User, Distribution Channels)
  • US
  • Canada
• Europe (Type, Size, Application, End User, Distribution Channels)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Size, Application, End User, Distribution Channels)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Size, Application, End User, Distribution Channels)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Size, Application, End User, Distribution Channels)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Welspun India Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Trident Group (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GHCL Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Uchino Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 1888 Mills (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Standard Textile Co., Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Walmart Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Target Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bed Bath & Beyond Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon.com, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ralph Lauren Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Frette (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yves Delorme (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Matouk (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Christy (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cacala (Turkey)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hammacher Schlemmer & Company, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Boll & Branch (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brooklinen (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coyuchi (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations