罐裝酒精飲料市場規模、佔有率和成長分析（按產品類型、包裝類型、分銷管道、口味和地區）- 2025-2032 年行業預測

全球罐裝酒精飲料市場規模預計到 2023 年將達到 630.5 億美元，並從 2024 年的 716.2 億美元成長到 2032 年的 1986.5 億美元，預計在預測期內（2025-2032 年）的複合年成長率為 13.6%。

罐裝酒精飲料由於其眾多好處而迅速普及並成為消費者的最愛。它重量輕，易於攜帶且易於食用，非常適合露營和野餐等戶外活動。此外，罐裝飲料特別耐用，保存期限比玻璃瓶更長，破損風險最低，因此在音樂會和節日等活動中飲用更安全。從永續性的角度來看，罐裝飲料也比傳統玻璃包裝更有優勢。鋁罐完全可回收，碳排放顯著降低，並減少生產和運輸過程中的能源消費量。鋁罐完全可回收，並且在生產和運輸過程中消費量的能源顯著減少。這種環保特性，加上價格實惠和種類繁多，使罐裝酒精飲料成為市場上有吸引力的選擇。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 監管格局
• 客戶和購買標準分析
• 原料分析
• Start-Ups分析
• 專利分析

罐裝酒精飲料市場規模（按產品類型和複合年成長率） (2025-2032)

• 市場概況
• 烈酒類飲料
  • 伏特加酒基
  • 以威士忌為基礎
  • 蘭姆酒
  • 龍舌蘭酒基底
• 葡萄酒類飲料
  • 桑格利亞酒
  • 葡萄酒汽水
• 麥芽飲料
  • 硬蘇打水
  • 調味麥芽飲料

罐裝酒精飲料市場規模（按包裝類型和複合年成長率） (2025-2032)

• 市場概況
• 能
• 瓶子
• 其他
  • 小袋
  • 紙盒

罐裝酒精飲料市場規模（按分銷管道分類）及複合年成長率（2025-2032 年）

• 市場概況
• 超級市場和大賣場
• 便利商店
• 網路零售商
• 專賣店
• 其他
  • 酒吧和餐廳

罐裝酒精飲料市場規模（按口味和複合年成長率） (2025-2032)

• 市場概況
• 果味
  • 柑橘
  • 莓果
  • 熱帶
• 草本和辛辣
  • 薄荷
  • 薑
  • 肉桂
• 其他
  • 巧克力
  • 咖啡

罐裝酒精飲料市場規模（按地區分類）及複合年成長率（2025-2032 年）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分析市場佔有率
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Anheuser-Busch InBev（Belgium）
• Diageo（United Kingdom）
• Brown-Forman Corporation（United States）
• Treasury Wine Estates（Australia）
• Bacardi Limited（Bermuda）
• E. & J. Gallo Winery（United States）
• Asahi Group Holdings, Ltd.（Japan）
• Pernod Ricard（France）
• Suntory Holdings Limited（Japan）
• Constellation Brands（United States）
• Molson Coors Beverage Company（United States）
• Monster Beverage Corporation（United States）
• Boston Beer Company（United States）
• Heineken NV（Netherlands）
• Carlsberg Group（Denmark）
• Campari Group（Italy）
• Diageo North America（United States）
• Pernod Ricard USA（United States）
• Beam Suntory（United States）

結論和建議

Global Canned Alcoholic Beverages Market size was valued at USD 63.05 billion in 2023 and is poised to grow from USD 71.62 billion in 2024 to USD 198.65 billion by 2032, growing at a CAGR of 13.6% during the forecast period (2025-2032).

Canned alcoholic beverages are swiftly gaining traction due to their myriad benefits, making them a favored choice among consumers. Their convenience is paramount, as they are lightweight, portable, and easy to consume, ideal for outdoor activities like camping and picnics. Furthermore, their durability is noteworthy; cans boast a longer shelf life and minimize the risk of breakage compared to glass bottles, enhancing safety for on-the-go consumption at events like concerts and festivals. From a sustainability perspective, canned beverages outperform traditional glass packaging-aluminum cans are fully recyclable and have a significantly lower carbon footprint, reducing energy consumption during production and transportation. This eco-friendly characteristic, combined with their affordability and variety, positions canned alcoholic beverages as a compelling option in the market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Canned Alcoholic Beverages market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Canned Alcoholic Beverages Market Segmental Analysis

Global Canned Alcoholic Beverages Market is segmented by Product Type, Packaging Type, Distribution Channel, Flavor and Region. Based on Product Type, the market is segmented into Spirit-Based Beverages, Wine-Based Beverages and Malt-Based Beverages. Based on Packaging Type, the market is segmented into Cans, Bottles and Others. Based on Distribution Channel, the market is segmented into Supermarkets & Hypermarkets, Convenience Stores, Online Retailers, Specialty Stores and Others. Based on Flavor, the market is segmented into Fruity, Herbal & Spicy and Others. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Canned Alcoholic Beverages Market

The Global Canned Alcoholic Beverages market is witnessing significant growth driven by the increasing popularity of Ready-To-Drink (RTD) cocktails. These beverages have gained traction due to their convenience, allowing consumers to enjoy pre-mixed cocktails without the hassle of preparation. Cans serve as the perfect vessel for RTD cocktails, offering single-serving sizes that are easy to transport and store, while also being more durable than glass containers, making them suitable for outdoor events like concerts and festivals. The diverse array of flavors available, from traditional margaritas to innovative blends, caters to a wide range of consumer preferences. As the demand for RTD cocktails continues to rise, manufacturers are innovating and expanding their offerings, enhancing the dynamism of the canned alcoholic beverages market.

Restraints in the Global Canned Alcoholic Beverages Market

The global canned alcoholic beverages market faces significant growth challenges due to stringent regulatory concerns. Each country operates under a unique set of laws and regulations that dictate the production, distribution, and sale of alcoholic products, leading to a complex compliance landscape. These regulations can encompass varying standards for alcohol content, packaging, and labeling, complicating the market landscape. In some regions, there are provisions that specifically restrict the use of cans for packaging, which directly affects market expansion. Additionally, warning labels required on cans can detract from branding opportunities, and limitations on can sizes or alcohol content further hinder the market's potential. Such regulatory obstacles ultimately impede the widespread adoption of canned alcoholic beverages, stalling market growth.

Market Trends of the Global Canned Alcoholic Beverages Market

The Global Canned Alcoholic Beverages market is experiencing a significant shift, predominantly driven by the surging popularity of hard seltzers among health-conscious consumers, particularly younger demographics. This trend reflects an increasing preference for low-calorie, low-sugar, and low-alcohol options, as consumers actively seek beverages that complement healthier lifestyles. With their refreshing taste and minimal caloric impact, hard seltzers are viewed as a favorable alternative to traditional alcoholic drinks. Consequently, numerous brands are entering this dynamic market with diverse flavors, further amplifying its growth. Notable players like White Claw and Truly are leading the charge, fueling innovation and expanding product offerings.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Customer & Buying Criteria Analysis
• Raw Material Analysis
• Startup Analysis
• Patent Analysis

Global Canned Alcoholic Beverages Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Spirit-Based Beverages
  • Vodka-Based
  • Whiskey-Based
  • Rum-Based
  • Tequila-Based
• Wine-Based Beverages
  • Sangria
  • Wine Spritzers
• Malt-Based Beverages
  • Hard Seltzers
  • Flavored Malt Beverages

Global Canned Alcoholic Beverages Market Size by Packaging Type & CAGR (2025-2032)

• Market Overview
• Cans
• Bottles
• Others
  • Pouches
  • Cartons

Global Canned Alcoholic Beverages Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets & Hypermarkets
• Convenience Stores
• Online Retailers
• Specialty Stores
• Others
  • Bars & Restaurants

Global Canned Alcoholic Beverages Market Size by Flavor & CAGR (2025-2032)

• Market Overview
• Fruity
  • Citrus
  • Berry
  • Tropical
• Herbal & Spicy
  • Mint
  • Ginger
  • Cinnamon
• Others
  • Chocolate
  • Coffee

Global Canned Alcoholic Beverages Market Size & CAGR (2025-2032)

• North America (Product Type, Packaging Type, Distribution Channel, Flavor)
  • US
  • Canada
• Europe (Product Type, Packaging Type, Distribution Channel, Flavor)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Packaging Type, Distribution Channel, Flavor)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Packaging Type, Distribution Channel, Flavor)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Packaging Type, Distribution Channel, Flavor)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Anheuser-Busch InBev (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Diageo (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brown-Forman Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Treasury Wine Estates (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bacardi Limited (Bermuda)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• E. & J. Gallo Winery (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Asahi Group Holdings, Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pernod Ricard (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Suntory Holdings Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Constellation Brands (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Molson Coors Beverage Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Monster Beverage Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Boston Beer Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Heineken N.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carlsberg Group (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Campari Group (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Diageo North America (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pernod Ricard USA (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beam Suntory (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations