籃球裝備市場規模、佔有率和成長分析（按產品、性能、最終用戶、分佈和地區）- 2025-2032 年產業預測

2023 年全球籃球裝備市場規模為 8.888 億美元，預計將從 2024 年的 9.2968 億美元成長到 2032 年的 13.3226 億美元，預測期內（2025-2032 年）的複合年成長率為 4.6%。

儘管面臨籃球裝備原料成本上升的挑戰，NBA 市場仍經歷了顯著成長，主要是由於人們對籃球運動的興趣日益濃厚、可支配收入增加以及對健身的興趣日益增加。投資職業聯賽提供了良好的成長機會，特別是隨著競技籃球賽事在世界各地越來越受歡迎。受消費者線上購物偏好變化的推動，Dick's Sporting Goods、Under Armour、Adidas 和 Nike 等主要運動品牌報告 2021 年收益持續成長。消費者支出不斷成長，對體育用品的需求（尤其是年輕人的需求）也隨之成長。然而，遵守 NBA 等組織制定的國際標準可能會阻礙關鍵領域的銷售。主要企業也正在使用分銷策略和策略性收購來提高其市場佔有率，例如 JD Sports 收購 Deporvillage。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和資料資料
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

籃球裝備市場規模（按產品）

• 市場概況
• 籃球
• 籃球鞋
• 籃球服裝
  • 球衣
  • 短褲
  • 最高額
• 籃球配件
  • 包包
  • 襪子
  • 頭巾

籃球裝備市場規模（依性能）

• 市場概況
• 專業的
• 業餘

籃球裝備市場規模（按最終用戶分類）

• 市場概況
• 男性
• 女士
• 孩子

籃球裝備市場規模按分佈

• 市場概況
• 體育用品專賣店
• 體育用品店
• 大賣場
• 網路零售
• 直接面對消費者

籃球裝備市場規模

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分析市場佔有率
  • 收益與前一年同期比較（2022-2024 年）

主要企業簡介

• Nike, Inc.（USA）
• Adidas AG（Germany）
• Under Armour, Inc.（USA）
• Puma SE（Germany）
• Spalding（USA）
• Wilson Sporting Goods（USA）
• Rawlings Sporting Goods（USA）
• ASICS Corporation（Japan）
• Mizuno Corporation（Japan）
• McDavid（USA）
• Shock Doctor（USA）
• Mueller Sports Medicine, Inc.（USA）
• Champion（USA）
• Li-Ning（China）
• ANTA Sports（China）
• Peak Sport Products（China）
• Decathlon SA（France）
• Dick's Sporting Goods（USA）
• Foot Locker, Inc.（USA）

結論和建議

Global Basketball Gear Market size was valued at USD 888.8 million in 2023 and is poised to grow from USD 929.68 million in 2024 to USD 1332.26 million by 2032, growing at a CAGR of 4.6% during the forecast period (2025-2032).

The NBA market is experiencing notable growth fueled by rising interest in basketball, increased disposable incomes, and a heightened focus on fitness, despite challenges posed by escalating raw material costs for basketball equipment. Investment in professional leagues presents promising growth opportunities, particularly as competitive basketball events proliferate worldwide. Major athletic brands like Dick's Sporting Goods, Under Armour, Adidas, and Nike reported consistent revenue growth in 2021, bolstered by an evolving consumer preference for online purchases. The demand for sports equipment, particularly among youth, aligns with increased consumer spending. However, adherence to international standards imposed by organizations like the NBA may hinder sales of critical segments. Key players are also leveraging distribution tactics and strategic acquisitions to enhance market presence, exemplified by JD Sports' acquisition of Deporvillage.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Basketball Gear market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Basketball Gear Market Segmental Analysis

Global Basketball Gear Market is segmented by Product, Performance, End User, Distribution and Region. Based on Product, the market is segmented into Basketballs, Basketball Shoes, Basketball Apparel and Basketball Accessories. Based on Performance, the market is segmented into Professional and Amateur. Based on End User, the market is segmented into Men, Women and Children. Based on Distribution, the market is segmented into Sports Specialty Stores, Sporting Goods Store, Hypermarkets, Online Retail and Direct To Consumers. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Basketball Gear Market

The Global Basketball Gear market is significantly influenced by the surging popularity of basketball across the globe. As basketball continues to captivate the interest of millions, both recreationally and competitively, the necessity for high-quality basketball equipment is rising correspondingly. This growing enthusiasm for the sport leads to an increased demand for varying types of basketball gear, ranging from footwear to training equipment. Consequently, manufacturers and brands are motivated to innovate and expand their product offerings to cater to this expanding consumer base, thus driving the overall growth of the basketball gear market on a global scale.

Restraints in the Global Basketball Gear Market

One of the main restraints in the Global Basketball Gear market is the high cost associated with premium products. Many consumers find that high-end basketball gear, which often provides advanced features and superior quality, comes with a hefty price tag. This financial barrier can deter potential buyers, preventing them from investing in the latest equipment or apparel. As a result, the demand for basketball gear may be negatively impacted, particularly among price-sensitive customers who may seek more affordable alternatives. This limitation can hinder market growth and restrict access to quality gear for a broader audience.

Market Trends of the Global Basketball Gear Market

The global basketball gear market is witnessing a robust upward trend, fueled by the surging popularity of basketball across various demographics. As more people engage with the sport, both recreationally and competitively, the demand for high-quality basketball gear-including footwear, clothing, and essential equipment-is on the rise. Innovations in materials and technology, coupled with endorsements from professional athletes and teams, are enhancing product appeal and driving consumer interest. Retailers are increasingly focusing on diverse marketing strategies to cater to this expanding audience, which includes youth, females, and aspiring athletes, thereby propelling growth in the lucrative basketball gear market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Basketball Gear Market Size by Product & CAGR (2025-2032)

• Market Overview
• Basketballs
• Basketball Shoes
• Basketball Apparel
  • Jerseys
  • Shorts
  • Tops
• Basketball Accessories
  • Bags
  • Socks
  • Headbands

Global Basketball Gear Market Size by Performance & CAGR (2025-2032)

• Market Overview
• Professional
• Amateur

Global Basketball Gear Market Size by End User & CAGR (2025-2032)

• Market Overview
• Men
• Women
• Children

Global Basketball Gear Market Size by Distribution & CAGR (2025-2032)

• Market Overview
• Sports Specialty Stores
• Sporting Goods Store
• Hypermarkets
• Online Retail
• Direct To Consumers

Global Basketball Gear Market Size & CAGR (2025-2032)

• North America (Product, Performance, End User, Distribution)
  • US
  • Canada
• Europe (Product, Performance, End User, Distribution)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Performance, End User, Distribution)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Performance, End User, Distribution)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Performance, End User, Distribution)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Nike, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adidas AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Under Armour, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Puma SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Spalding (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wilson Sporting Goods (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rawlings Sporting Goods (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ASICS Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mizuno Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• McDavid (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shock Doctor (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mueller Sports Medicine, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Champion (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Li-Ning (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ANTA Sports (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Peak Sport Products (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Decathlon S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dick's Sporting Goods (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Foot Locker, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations