假髮市場規模、佔有率和成長分析（按材料、質地、長度、附件、最終用途和地區）—2025-2032 年產業預測

2023 年全球假髮市場規模價值 74 億美元，預計將從 2024 年的 78.1 億美元成長到 2032 年的 119.8 億美元，預測期內（2025-2032 年）的複合年成長率為 5.5%。

全球美髮產業正在經歷顯著成長，這主要是由於與頭髮相關的問題日益普遍，例如脫髮症，它影響了超過 70,000 名美國，尤其是女性。這種日益增強的認知刺激了對頭髮修復解決方案的需求。然而，供應鏈中斷帶來了挑戰，限制了人髮和合成頭髮等原料的供應。此外，受社群媒體趨勢和名人代言的影響，年輕一代擴大使用假髮來提升自己的外表。世界衛生組織（WHO）預測，60歲及以上人口數量將從2019年的14億增加到2031年的21億，這也將增加對解決脫髮症問題的假髮的需求，進一步推動該行業的成長。 Hi-MO LLC 等領先公司正在利用這一趨勢，提供個人化的美髮產品來滿足不斷變化的消費者需求。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

假髮市場規模（按材料和複合年成長率） (2025-2032)

• 市場概況
• 人髮
• 合成頭髮
• 動物毛髮
  • 犛牛
  • 卡內卡隆
  • 安哥拉
• 混合
  • 髮型組合

假髮市場規模（按質地和複合年成長率） (2025-2032)

• 市場概況
• 直的
• 海浪
• 卡莉
• 科伊利
• 非洲紋理

假髮市場規模（按長度和複合年成長率） (2025-2032)

• 市場概況
• 短款（14吋）
• 中號（14 至 24 英吋）
• 長（>24 英吋）

假髮市場規模（按附件和複合年成長率） (2025-2032)

• 市場概況
• 夾入式
• 膠帶
• 融合（熱或冷）
• 無需黏合劑

假髮市場規模（依最終用途和複合年成長率） (2025-2032)

• 市場概況
• 時尚與美容
• 脫髮治療
• 醫療和戲劇應用
• 角色扮演和服裝

假髮市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分析市場佔有率
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Evergreen Products Group Ltd.（Hong Kong）
• Henan Ruimei Hair Products Co., Ltd.（China）
• Xuchang Longyue Hair Products Co., Ltd.（China）
• Qingdao Haiyi Hair Products Co., Ltd.（China）
• HairUWear Inc.（USA）
• UNice Hair（China）
• Nadula Hair（China）
• Alipearl Hair（China）
• Mayvenn Hair（USA）
• Klaiyi Hair（China）
• ISEE Hair（China）
• Beauty Forever（China）
• Wigs.com（USA）
• Vogue Wigs（USA）
• Artnature Co., Ltd.（Japan）
• Shake-N-Go Inc.（USA）
• Aleriana SRL（Italy）
• Lordhair Co., Ltd.（China）
• Papillon Hair World（USA）
• Indique Hair LLC（USA）

結論和建議

Global Hair Wig Market size was valued at USD 7.4 billion in 2023 and is poised to grow from USD 7.81 billion in 2024 to USD 11.98 billion by 2032, growing at a CAGR of 5.5% during the forecast period (2025-2032).

The global hair industry is witnessing significant growth, primarily driven by the rising incidence of hair-related issues, including alopecia, which affects over 70,000 Americans, particularly women. This growing awareness has spurred demand for solutions in hair restoration. However, challenges have arisen due to supply chain disruptions that have limited the availability of raw materials such as human and synthetic hair. Additionally, younger demographics, influenced by social media trends and celebrity endorsements, are increasingly turning to wigs to enhance their appearance. The aging population, with the World Health Organization projecting a rise from 1.4 billion individuals aged 60 and over in 2019 to 2.1 billion by 2031, is also boosting demand for wigs to address alopecia concerns, further fueling industry growth. Major companies like Hi-MO LLC are capitalizing on this trend by offering personalized hair products to meet evolving consumer needs.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Hair Wig market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Hair Wig Market Segmental Analysis

Global Hair Wig Market is segmented by Material, Texture, Length, Attachment, End Use and Region. Based on Material, the market is segmented into Human Hair, Synthetic Hair, Animal Hair and Blends. Based on Texture, the market is segmented into Straight, Wavy, Curly, Coily and Afro-Textured. Based on Length, the market is segmented into Short (14 inches), Medium (14-24 inches) and Long (>24 inches). Based on Attachment, the market is segmented into Clip-In, Tape-In, Fusion (Hot or Cold) and Glueless. Based on End Use, the market is segmented into Fashion and Beauty, Hair Loss Treatment, Medical and Theatrical Applications and Cosplay and Costume. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Hair Wig Market

The global hair wig market is significantly driven by the rising incidence of hair loss among individuals, particularly affecting approximately 40% of men worldwide due to aging. As hair thinning becomes more prevalent, many turn to hair wigs and extensions as effective solutions to conceal these changes. The increasing rates of hair loss conditions, such as alopecia, further fuel the demand in this market. Hair plays a vital role in personal appearance, deeply impacting an individual's sense of beauty and self-worth. Consequently, the psychological effects associated with hair loss motivate more people to seek out hair wigs, contributing to the market's ongoing expansion.

Restraints in the Global Hair Wig Market

The Global Hair Wig market is facing significant restraints due to the growing awareness of anti-hair loss treatments. While the hair wig market was valued at USD 8 billion in 2019 and is projected to reach USD 11 billion by 2027, with a CAGR of 3.83% from 2020 to 2027, the rising demand for hair loss products poses a challenge. As more individuals seek effective solutions to prevent hair loss, companies are prioritizing the launch of innovative treatments. This shift in consumer focus is expected to impede the growth potential of the hair wig market, as more people opt for these alternatives.

Market Trends of the Global Hair Wig Market

The Global Hair Wig market is witnessing a notable upward trend, largely fueled by the rising demand among women, who account for a staggering 92% of cosmetic procedures. This growing emphasis on aesthetic appeal, particularly among individuals over the age of 40 seeking youthfulness, is significantly contributing to market expansion, especially in developed regions. Men, while representing 8% of the market, are increasingly exploring hair solutions, highlighting a shift in gender dynamics within the industry. As societal norms evolve and acceptance of hair wigs rises, the market is poised for sustained growth, driven by innovation, diversity in product offerings, and enhanced consumer awareness.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Hair Wig Market Size by Material & CAGR (2025-2032)

• Market Overview
• Human Hair
• Synthetic Hair
• Animal Hair
  • Yak
  • Kanekalon
  • Angora
• Blends
  • Combination of Hair Types

Global Hair Wig Market Size by Texture & CAGR (2025-2032)

• Market Overview
• Straight
• Wavy
• Curly
• Coily
• Afro-Textured

Global Hair Wig Market Size by Length & CAGR (2025-2032)

• Market Overview
• Short (14 inches)
• Medium (14-24 inches)
• Long (>24 inches)

Global Hair Wig Market Size by Attachment & CAGR (2025-2032)

• Market Overview
• Clip-In
• Tape-In
• Fusion (Hot or Cold)
• Glueless

Global Hair Wig Market Size by End Use & CAGR (2025-2032)

• Market Overview
• Fashion and Beauty
• Hair Loss Treatment
• Medical and Theatrical Applications
• Cosplay and Costume

Global Hair Wig Market Size & CAGR (2025-2032)

• North America (Material, Texture, Length, Attachment, End Use)
  • US
  • Canada
• Europe (Material, Texture, Length, Attachment, End Use)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Material, Texture, Length, Attachment, End Use)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Material, Texture, Length, Attachment, End Use)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Material, Texture, Length, Attachment, End Use)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Evergreen Products Group Ltd. (Hong Kong)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henan Ruimei Hair Products Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Xuchang Longyue Hair Products Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Qingdao Haiyi Hair Products Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HairUWear Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• UNice Hair (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nadula Hair (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alipearl Hair (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mayvenn Hair (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Klaiyi Hair (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ISEE Hair (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beauty Forever (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wigs.com (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vogue Wigs (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Artnature Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shake-N-Go Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aleriana SRL (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lordhair Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Papillon Hair World (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Indique Hair LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations