主題酒店市場規模、佔有率和成長分析（按類型、應用和地區）- 行業預測 2025-2032

2023 年全球主題酒店市場規模價值為 146.9 億美元，預計將從 2024 年的 152.9 億美元成長到 2032 年的 210.9 億美元，預測期內（2025-2032 年）的複合年成長率為 4.1%。

受消費者對獨特和沈浸式旅行體驗的需求推動，全球主題酒店市場正在成為更廣泛的旅遊和酒店業中的一個獨特的市場。隨著遊客尋求接觸當地文化，主題酒店提供了一個有吸引力的選擇，涵蓋了從歷史背景到流行媒體等一系列主題。疫情導致人們的注意力轉向國內旅遊業，在國際旅行受到限制的情況下，主題酒店處於有利地位。此外，新興市場的中階不斷壯大，而尋求獨特文化體驗的旅客也成為主要的市場驅動力。技術進步，尤其是虛擬實境和擴增實境，正在提升住宿體驗並使飯店更具吸引力。隨著競爭的加劇，大型度假村和獨立度假村都被迫進行創新，以吸引越來越多尋求難忘冒險的挑剔客戶。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 監管格局
• 案例研究
• 技術進步

主題酒店市場規模（按類型和複合年成長率） (2025-2032)

• 市場概況
• 奢華
• 精品飯店
• 商務旅館
• 廉價飯店
• 其他

主題酒店市場規模（按應用和複合年成長率） (2025-2032)

• 市場概況
• 個人的
• 商業的

主題酒店市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分析市場佔有率
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Capella Hotels & Resorts（Singapore）
• The Red Carnation Hotel Collection（United Kingdom）
• Oetker Collection（Germany）
• Oberoi Hotels & Resorts（India）
• Marriott International（United States）
• Accor（France）
• Wyndham Hotels & Resorts（United States）
• Hyatt Hotels Corporation（United States）
• Hilton Worldwide Holdings（United States）
• InterContinental Hotels Group（United Kingdom）
• Mandarin Oriental Hotel Group（Hong Kong）
• Aman Resorts（Singapore）
• Rosewood Hotel Group（Hong Kong）
• Banyan Tree Holdings（Singapore）
• Belmond Ltd.（United Kingdom）
• Shangri-La Hotels and Resorts（Hong Kong）
• Kempinski Hotels（Switzerland）
• Taj Hotels（India）

結論和建議

Global Theme Hotel Market size was valued at USD 14.69 billion in 2023 and is poised to grow from USD 15.29 billion in 2024 to USD 21.09 billion by 2032, growing at a CAGR of 4.1% during the forecast period (2025-2032).

The global theme hotel market is emerging as a distinct niche within the broader tourism and hospitality industry, fueled by consumers' demand for unique, immersive travel experiences. As travelers seek to connect with local cultures, theme hotels-encompassing various themes from historical settings to popular media-provide an enticing option. The pandemic has shifted focus toward domestic tourism, positioning theme hotels favorably amidst international travel restrictions. Furthermore, the expanding middle class in developing nations is becoming a significant market driver, as these travelers pursue distinctive cultural experiences. Technological advancements, particularly in virtual and augmented reality, enhance the guest experience, making hotels more engaging. With intense competition, both major and independent operators must innovate to attract an increasingly discerning clientele seeking memorable adventures.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Theme Hotel market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Theme Hotel Market Segmental Analysis

Global Theme Hotel Market is segmented by Type, Application and Region. Based on Type, the market is segmented into Luxury, Boutique, Business, Budget Hotels and Others. Based on Application, the market is segmented into Individual and Commercial. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Theme Hotel Market

The global theme hotel market is experiencing significant growth driven by the rising demand for experiential travel. As travelers increasingly desire unique and immersive experiences, theme hotels provide an enticing option that enables guests to engage deeply with a specific theme or concept. This trend reflects a broader shift in the tourism industry, where the focus is on creating memorable and distinctive experiences rather than just providing accommodation. Consequently, theme hotels are becoming popular destinations, appealing to adventurous consumers looking to enrich their travel experiences and fully embrace the ambiance and stories offered by these creatively designed establishments.

Restraints in the Global Theme Hotel Market

The Global Theme Hotel market faces several restraints, particularly due to the high capital costs involved in developing and operating such establishments. Creating a theme hotel demands substantial investments in areas like design, construction, and continuous maintenance, which can present significant financial challenges. This financial burden often hinders smaller operators from entering the market and effectively competing against larger, well-established companies that have more resources at their disposal. As a result, the steep costs associated with theme hotels can limit market accessibility and growth potential, causing a consolidation of power among a few dominant players in the industry.

Market Trends of the Global Theme Hotel Market

The global theme hotel market is witnessing a notable trend towards the growing popularity of pop culture themes, driven by the desire for immersive travel experiences. Hotels themed around beloved movies, TV shows, and video games are increasingly attracting diverse demographics, particularly millennials and Gen Z travelers who seek unique and memorable stays. These establishments not only offer elaborately designed themed rooms but also provide interactive experiences, fan events, and exclusive merchandise, enhancing the overall guest experience. This trend reflects a shift in consumer preferences towards novelty and engagement, positioning theme hotels as favored destinations in the competitive hospitality landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement

Global Theme Hotel Market Size by Type & CAGR (2025-2032)

• Market Overview
• Luxury
• Boutique
• Business
• Budget Hotels
• Others

Global Theme Hotel Market Size by Application & CAGR (2025-2032)

• Market Overview
• Individual
• Commercial

Global Theme Hotel Market Size & CAGR (2025-2032)

• North America (Type, Application)
  • US
  • Canada
• Europe (Type, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Capella Hotels & Resorts (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Red Carnation Hotel Collection (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oetker Collection (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oberoi Hotels & Resorts (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marriott International (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Accor (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wyndham Hotels & Resorts (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hyatt Hotels Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hilton Worldwide Holdings (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• InterContinental Hotels Group (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mandarin Oriental Hotel Group (Hong Kong)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aman Resorts (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rosewood Hotel Group (Hong Kong)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Banyan Tree Holdings (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Belmond Ltd. (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shangri-La Hotels and Resorts (Hong Kong)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kempinski Hotels (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Taj Hotels (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations