薑汁啤酒市場規模、佔有率和成長分析（按產品類型、口味、包裝類型、分銷管道、應用和地區）- 2025-2032 年行業預測

2023 年薑汁啤酒市場規模價值 52 億美元，預計將從 2024 年的 55.7 億美元成長到 2032 年的 96.4 億美元，預測期內（2025-2032 年）的複合年成長率為 7.1%。

薑汁啤酒是一種不含酒精的碳酸飲料，以其獨特的辣甜味道而聞名，越來越受歡迎，尤其是在北美，目前在市場上佔據領先地位。這種飲料由薑、糖和水透過酵母和細菌培養物發酵而成，需要幾天到幾週的時間才能達到其獨特的發泡和渾濁外觀。儘管薑汁啤酒通常用作雞尾酒攪拌機，但它也可用作傳統軟性飲料的替代品。隨著越來越多的消費者開始青睞天然和健康的飲料，亞太地區預計將顯著成長，尤其是中國和印度等國家。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 監管格局
• 案例研究
• 貿易分析
• 客戶和購買標準分析

薑汁啤酒市場規模（依產品類型及複合年成長率） (2025-2032)

• 市場概況
• 無酒精薑汁啤酒
• 酒精薑汁啤酒

薑汁啤酒市場規模（依口味及複合年成長率） (2025-2032)

• 市場概況
• 原創/傳統
• 味道
• 辣/特級生薑

薑汁啤酒市場規模（按包裝類型和複合年成長率） (2025-2032)

• 市場概況
• 瓶子
• 能
• 桶

薑汁啤酒市場規模（按分銷管道和複合年成長率） (2025-2032)

• 市場概況
• 超級市場/大賣場
• 網路零售
• 專賣店
• 酒吧和餐廳
• 便利商店

薑汁啤酒市場規模（依應用分類）及複合年成長率（2025-2032）

• 市場概況
• 零售
• 餐飲

薑汁啤酒市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分析市場佔有率
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Bundaberg Brewed Drinks（Australia）
• Fever-Tree（United Kingdom）
• Fentimans（United Kingdom）
• Crabbie's（United Kingdom）
• Rachel's Ginger Beer（United States）
• Goslings（Bermuda）
• Reed's Inc.（United States）
• Maine Root（United States）
• Bruce Cost Ginger Ale（United States）
• Q Mixers（United States）
• Cock'n Bull（United States）
• Bundaberg Brewed Drinks（Australia）
• The Ginger People（United States）
• Bruce Cost Ginger Ale（United States）
• Fentimans（United Kingdom）
• Crabbie's（United Kingdom）
• Fever-Tree（United Kingdom）
• Rachel's Ginger Beer（United States）
• Goslings（Bermuda）
• Reed's Inc.（United States）

結論和建議

Global Ginger Beer Market size was valued at USD 5.2 billion in 2023 and is poised to grow from USD 5.57 billion in 2024 to USD 9.64 billion by 2032, growing at a CAGR of 7.1% during the forecast period (2025-2032).

Ginger beer, a non-alcoholic, carbonated beverage known for its unique spicy and sweet flavor profile, is experiencing a surge in popularity, particularly in North America, which currently leads the market, followed closely by Europe and Asia Pacific. The drink is crafted through the fermentation of ginger, sugar, and water with a yeast and bacteria culture, taking anywhere from days to weeks to achieve its characteristic fizzy and cloudy appearance. While commonly utilized as a cocktail mixer, ginger beer also serves as a refreshing alternative to conventional soft drinks. Notably, the Asia Pacific region is poised for substantial growth, driven by an increasing consumer preference for natural and health-conscious beverages, particularly in nations like China and India.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Ginger Beer market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Ginger Beer Market Segments Analysis

Global Ginger Beer Market is segmented by Product Type, Flavour, Packaging Type, Distribution Channel, Application and region. Based on Product Type, the market is segmented into Non-Alcoholic Ginger Beer and Alcoholic Ginger Beer. Based on Flavour, the market is segmented into Original/Traditional, Flavoured and Spicy/Extra Ginger. Based on Packaging Type, the market is segmented into Bottles, Cans and Kegs. Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Online Retail, Specialty Stores, Bars and Restaurants and Convenience Stores. Based on Application, the market is segmented into Retail and Catering. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Ginger Beer Market

A significant factor propelling the growth of the global ginger beer market is the rising consumer preference for natural and health-oriented beverages. As health-conscious individuals increasingly opt for drinks devoid of artificial ingredients and preservatives, ginger beer has emerged as a favored selection due to its refreshing flavor and status as a non-alcoholic alternative. Furthermore, the heightened awareness of ginger's numerous health benefits, including its anti-inflammatory and digestive properties, further stimulates interest in ginger beer among consumers. This combination of a healthy profile and natural ingredients is ultimately driving the demand for ginger beer in the market.

Restraints in the Global Ginger Beer Market

A significant constraint facing the global ginger beer market is the restricted availability of raw materials, particularly ginger, the essential ingredient in the beverage. Ginger is predominantly cultivated in a handful of countries, such as India, China, and Nigeria, making the supply chain vulnerable to challenges. The limited quantity of high-quality ginger can lead to escalating production costs and price fluctuations, impacting market stability. Furthermore, environmental factors, including unpredictable weather patterns, can disrupt ginger supply, exacerbating pricing issues. These constraints collectively pose challenges to the long-term growth potential of the ginger beer market, hindering its development and expansion.

Market Trends of the Global Ginger Beer Market

The global ginger beer market is experiencing a notable trend towards the rising popularity of flavored variants, with manufacturers diversifying their offerings to include an array of innovative flavors such as lime, pineapple, and mango. This shift caters to modern consumers' evolving preferences for unique taste experiences and is further fueled by the growing use of ginger beer as a mixer in cocktails. The introduction of these diverse flavors not only enhances product differentiation but also attracts a broader consumer base, ultimately contributing to the robust growth of the ginger beer market. This trend underscores a dynamic market landscape characterized by creativity and versatility.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Trade Analysis
• Customer & Buying Criteria Analysis

Global Ginger Beer Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Non-Alcoholic Ginger Beer
• Alcoholic Ginger Beer

Global Ginger Beer Market Size by Flavour & CAGR (2025-2032)

• Market Overview
• Original/Traditional
• Flavoured
• Spicy/Extra Ginger

Global Ginger Beer Market Size by Packaging Type & CAGR (2025-2032)

• Market Overview
• Bottles
• Cans
• Kegs

Global Ginger Beer Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets/Hypermarkets
• Online Retail
• Specialty Stores
• Bars and Restaurants
• Convenience Stores

Global Ginger Beer Market Size by Application & CAGR (2025-2032)

• Market Overview
• Retail
• Catering

Global Ginger Beer Market Size & CAGR (2025-2032)

• North America (Product Type, Flavour, Packaging Type, Distribution Channel, Application)
  • US
  • Canada
• Europe (Product Type, Flavour, Packaging Type, Distribution Channel, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Flavour, Packaging Type, Distribution Channel, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Flavour, Packaging Type, Distribution Channel, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Flavour, Packaging Type, Distribution Channel, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Bundaberg Brewed Drinks (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fever-Tree (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fentimans (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Crabbie's (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rachel's Ginger Beer (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Goslings (Bermuda)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reed's Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Maine Root (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bruce Cost Ginger Ale (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Q Mixers (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cock 'n Bull (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bundaberg Brewed Drinks (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Ginger People (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bruce Cost Ginger Ale (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fentimans (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Crabbie's (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fever-Tree (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rachel's Ginger Beer (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Goslings (Bermuda)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reed's Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations