嬰兒尿布市場規模、佔有率、按類型、產品、材料、類別、尺寸、年齡層、價格分佈範圍、配銷通路和地區進行的成長分析 - 2025-2032 年行業預測

嬰兒尿布市場規模預計將從 2023 年的 825.9 億美元成長到 2024 年的 866.4 億美元，到 2032 年將達到 1,270.3 億美元，預測期內（2025-2032 年）的複合年成長率為 4.9%。

由於社會對兒童健康的認知不斷增強，以及對高品質、環保嬰兒產品的偏好，預計未來幾年全球對生物分解性尿布的需求將大幅成長。新興市場正積極開發使用生物基材料的一次性尿布，進一步推動市場成長。在美國，低收入家庭難以負擔足夠的尿布，但參議員塔米·達克沃思發起的「終結尿布需求法案」等舉措預計將緩解這一問題並刺激市場擴張。在北美和歐洲等購買力較高的發展中國家，隨著女性勞動力的參與度不斷提高，對高階嬰兒產品的需求也呈現上升趨勢。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

嬰兒尿布市場規模（按類型和複合年成長率） (2025-2032)

• 市場概況
• 一次性的
• 可重複使用的

嬰兒尿布市場規模（按產品和複合年成長率） (2025-2032)

• 市場概況
• 內衣褲
• 布尿布
• 平板布尿布
• 可折疊布尿布
• 口袋尿布
• 合身的布尿布
• 混合佈尿布
• 一體式尿布
• 早產兒尿布
• 游泳尿布

嬰兒尿布市場規模（按材料和複合年成長率） (2025-2032)

• 市場概況
• 傳統的
• 有機的

嬰兒尿布市場規模（依類別分類）及複合年成長率（2025-2032）

• 市場概況
• 褲子類型
• 膠帶緊固類型

嬰兒尿布市場規模及複合年成長率（2025-2032）

• 市場概況
• 小/特小
• 中等的
• 大的
• 特大

嬰兒尿布市場規模（依年齡層分類）及複合年成長率（2025-2032 年）

• 市場概況
• 0 - 6 個月
• 6至18個月
• 18-24個月
• 適合 2 歲以上人士

嬰兒尿布市場規模（按價格分佈範圍和複合年成長率） (2025-2032)

• 市場概況
• 經濟型尿布（低於 0.15 美元）
• 價格分佈尿布（0.15美元至0.30美元）
• 優質尿布（0.30 美元及以上）

嬰兒尿布市場規模（依通路分類）及複合年成長率（2025-2032 年）

• 市場概況
• 線上
  • 電子商務網站
  • 公司網站
• 離線
  • 大賣場和超級市場
  • 專賣店
  • 藥局/藥局
  • 其他零售店

嬰兒尿布市場規模（按地區分類）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分析市場佔有率
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Procter & Gamble Co.（P&G）（USA）
• Kimberly-Clark Corporation（USA）
• Unicharm Corporation（Japan）
• Essity AB（Sweden）
• The Honest Company, Inc.（USA）
• Hengan International Group Company Limited（China）
• Ontex Group NV（Belgium）
• Nobel Hygiene Pvt. Ltd.（India）
• Drylock Technologies（Belgium）
• Domtar Corporation（Canada）
• Daio Paper Corporation（Japan）
• ABENA A/S（Denmark）
• Wipro Consumer Care & Lighting（India）
• First Quality Enterprises, Inc.（USA）
• Kao Corporation（Japan）
• Fujian Shuangheng Group Co., Ltd.（China）
• Hyga（Zhejiang）Hygienic Products Co., Ltd.（China）
• Berry Global Group, Inc.（USA）
• Molfix（Hayat Kimya Sanayi AS）（Turkey）

結論和建議

Baby Diapers Market size was valued at USD 82.59 billion in 2023 and is poised to grow from USD 86.64 billion in 2024 to USD 127.03 billion by 2032, growing at a CAGR of 4.9% during the forecast period (2025-2032).

The global demand for biodegradable diapers is projected to rise significantly in the coming years, driven by heightened public awareness of child health and a preference for high-quality, eco-friendly infant products. Manufacturers are actively developing diapers made from bio-ingredients, further propelling market growth. In the U.S., low-income families struggle to afford adequate diapers, but initiatives like Sen. Tammy Duckworth's End Diaper Need Act, which allocates $200 million annually towards diaper assistance, are expected to alleviate this issue and stimulate market expansion. Regions with higher purchasing power, such as North America and Europe, are witnessing a trend toward premium baby products, largely due to the increasing economic participation of women in the workforce, which is also expected to boost demand in developing countries.

Top-down and bottom-up approaches were used to estimate and validate the size of the Baby Diapers market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Baby Diapers Market Segments Analysis

Global Baby Diapers Market is segmented by Type, Product, Material, Category, Size, Age Group, Price Range, Distribution Channel and region. Based on Type, the market is segmented into Disposable and Reusable. Based on Product, the market is segmented into Underwear Pants, Cloth Diapers, Flat Cloth Diaper, Pre-Fold Cloth Diaper, Pocket Diaper, Fitted Cloth Diaper, Hybrid Cloth Diaper, All-in-One Diaper, Preemie Diapers and Swim Diaper. Based on Material, the market is segmented into Conventional and Organic. Based on Category, the market is segmented into Pant and Taped. Based on Size, the market is segmented into Small / Extra Small, Medium, Large and Extra Large. Based on Age Group, the market is segmented into 0-6 Months, 6-18 months, 18-24 Months and Above 2 Years. Based on Price Range, the market is segmented into Economical Diapers (Below $0.15), Mid-Range Diapers ($0.15 to $0.30) and Premium Diapers (Above $0.30). Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Baby Diapers Market

The growth of the baby diapers market is significantly driven by the expanding economies and the increasing number of working women. As more mothers enter the workforce, many bring their children to work, thereby fueling the demand for convenient baby care solutions. This trend is enhancing market growth, as the rise in the working female population correlates with a higher need for baby diapers. Additionally, the overall population increase contributes to a greater market value for newborn diapers, reflecting the dynamic relationship between workforce participation and consumer demand in the baby care industry.

Restraints in the Baby Diapers Market

The baby diapers market faces significant restraints primarily due to the high costs associated with these products, prompting consumers to seek alternatives that offer better value. Additionally, there is a notable lack of awareness regarding the importance of hygiene for infants, which further hinders market growth. Allergic reactions linked to diaper usage also pose a considerable challenge, negatively affecting consumer confidence and overall market progression. Despite these obstacles, the market study indicates potential for expansion within the projected timeframe, suggesting opportunities for companies to address these issues and strengthen their market position by enhancing consumer education and product affordability.

Market Trends of the Baby Diapers Market

The Baby Diapers market is experiencing significant growth, driven by the increasing number of working mothers globally, particularly in emerging economies in the Middle East, Africa, Central and South America, and Asia Pacific. With rising disposable incomes, these regions have seen mothers allocating a substantial portion of their budgets to baby care products, including diapers. This trend underscores a growing demand for high-quality, convenient diaper options that cater to the modern lifestyle of working parents. As women's workforce participation continues to rise, the Baby Diapers market is poised for further expansion, indicating robust opportunities for manufacturers and retailers alike.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Baby Diapers Market Size by Type & CAGR (2025-2032)

• Market Overview
• Disposable
• Reusable

Global Baby Diapers Market Size by Product & CAGR (2025-2032)

• Market Overview
• Underwear Pants
• Cloth Diapers
• Flat Cloth Diaper
• Pre-Fold Cloth Diaper
• Pocket Diaper
• Fitted Cloth Diaper
• Hybrid Cloth Diaper
• All-in-One Diaper
• Preemie Diapers
• Swim Diaper

Global Baby Diapers Market Size by Material & CAGR (2025-2032)

• Market Overview
• Conventional
• Organic

Global Baby Diapers Market Size by Category & CAGR (2025-2032)

• Market Overview
• Pant
• Taped

Global Baby Diapers Market Size by Size & CAGR (2025-2032)

• Market Overview
• Small / Extra Small
• Medium
• Large
• Extra Large

Global Baby Diapers Market Size by Age Group & CAGR (2025-2032)

• Market Overview
• 0-6 Months
• 6-18 months
• 18-24 Months
• Above 2 Years

Global Baby Diapers Market Size by Price Range & CAGR (2025-2032)

• Market Overview
• Economical Diapers (Below $0.15)
• Mid-Range Diapers ($0.15 to $0.30)
• Premium Diapers (Above $0.30)

Global Baby Diapers Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
  • E commerce website
  • Company's website
• Offline
  • Hypermarket & Supermarket
  • Specialty Store
  • Pharmacies/Drug Stores
  • Other Retail Store

Global Baby Diapers Market Size & CAGR (2025-2032)

• North America (Type, Product, Material, Category, Size, Age Group, Price Range, Distribution Channel)
  • US
  • Canada
• Europe (Type, Product, Material, Category, Size, Age Group, Price Range, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Product, Material, Category, Size, Age Group, Price Range, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Product, Material, Category, Size, Age Group, Price Range, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Product, Material, Category, Size, Age Group, Price Range, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Procter & Gamble Co. (P&G) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kimberly-Clark Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unicharm Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Essity AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Honest Company, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hengan International Group Company Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ontex Group NV (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nobel Hygiene Pvt. Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Drylock Technologies (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Domtar Corporation (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Daio Paper Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ABENA A/S (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wipro Consumer Care & Lighting (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• First Quality Enterprises, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fujian Shuangheng Group Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hyga (Zhejiang) Hygienic Products Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Berry Global Group, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Molfix (Hayat Kimya Sanayi A.S.) (Turkey)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations