吹風機市場規模、佔有率和成長分析（按產品類型、技術、功率、應用、價格、分銷管道和地區）- 2025-2032 年產業預測

吹風機市場規模預計將在 2023 年達到 96 億美元，並從 2024 年的 102 億美元成長到 2032 年的 165 億美元，預測期內（2025-2032 年）的複合年成長率為 6.2%。

隨著西方生活方式的日益普及、快速的都市化以及消費者偏好的不斷變化，吹風機市場正在經歷顯著的成長。電子商務的興起增加了人們獲取更多種類產品的管道，進一步幫助擴大了市場。製造商正在整合人工智慧技術來開發先進的吹風機，尤其是針對年輕族群。諸如 Cloud Nine Airshot 之類的創新產品，採用了注入維生素的陶瓷加熱元件，反映了人們追求更健康的頭髮護理解決方案的趨勢。此外，對快速乾燥功能和可自訂加熱選項的需求正在影響產品開發。隨著各家公司專注於創造具有緊湊且易於使用的設計的產品，吹風機市場可能會在未來幾年探索新的機會。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 技術進步

吹風機市場規模（按產品類型和複合年成長率） (2025-2032)

• 市場概況
• 有線
• 無線的

吹風機市場規模（依技術及複合年成長率） (2025-2032)

• 市場概況
• 離子技術
• 電氣石技術
• 陶瓷技術
• 其他
  • 紅外線技術
  • 奈米科技

吹風機市場規模（按功率和複合年成長率） (2025-2032)

• 市場概況
• 800～1500W
• 1600～2000W
• 超過2100W

吹風機市場規模（依應用分類）及複合年成長率（2025-2032）

• 市場概況
• 專業的
• 個人

吹風機市場規模（按價格和複合年成長率） (2025-2032)

• 市場概況
• 價格分佈（低於 50 美元）
• 價格分佈（50-100 美元）
• 高級版（100 美元以上）

吹風機市場規模（按分銷管道和複合年成長率） (2025-2032)

• 市場概況
• 線上
• 電子商務網站
• 公司網站
• 離線
• 大賣場和超級市場
• 專賣店
• 其他
  • 百貨公司
  • 倉庫型賣場

吹風機市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分析市場佔有率
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Dyson Limited（Singapore）
• Panasonic Holdings Corporation（Japan）
• Koninklijke Philips NV（Netherlands）
• Spectrum Brands Holdings, Inc.（USA）
• Revlon, Inc.（USA）
• GHD（Good Hair Day）（UK）
• Helen of Troy Limited（USA）
• Havells India Limited（India）
• Tescom Co., Ltd.（Japan）
• BaByliss（part of Conair Corporation）（USA）
• Corioliss（UK）
• Parlux SpA（Italy）
• Toshiba Corporation（Japan）
• Harry Josh Pro Tools（USA）
• XSOOH（China）
• L'Oreal Groupe（France）
• SharkNinja Operating LLC（USA）

結論和建議

Hair Dryer Market size was valued at USD 9.6 billion in 2023 and is poised to grow from USD 10.2 billion in 2024 to USD 16.5 billion by 2032, growing at a CAGR of 6.2% during the forecast period (2025-2032).

The hair dryer market is experiencing significant growth driven by the increasing adoption of Western lifestyles, rapid urbanization, and evolving consumer preferences. The rise of e-commerce has expanded access to a diverse array of products, further propelling market expansion. Manufacturers are integrating artificial intelligence technology to create advanced hair dryers, specifically targeting the younger demographic. Innovations like the Cloud Nine Airshot, equipped with ceramic heating elements infused with vitamins, reflect the trend towards healthier hair care solutions. Additionally, the demand for quick-drying features and customizable heating options is shaping product development. As companies focus on creating compact, user-friendly designs, the hair dryer market is set to explore new opportunities in the coming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the Hair Dryer market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Hair Dryer Market Segments Analysis

Global Hair Dryer Market is segmented by Product Type, Technology, Power, Application, Pricing, Distribution Channel and region. Based on Product Type, the market is segmented into Wired and Wireless. Based on Technology, the market is segmented into Ionic Technology, Tourmaline Technology, Ceramic Technology and Others. Based on Power, the market is segmented into 800- 1500 W, 1600-2000 W and Above 2100 W. Based on Application, the market is segmented into Professional and Individual. Based on Pricing, the market is segmented into Low (Less than $50), Mid-Range ($50 to $100) and Premium (More than $100). Based on Distribution Channel, the market is segmented into Online, E commerce website, Company's website, Offline, Hypermarket & Supermarket, Specialty Store and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Hair Dryer Market

The hair dryer market is currently experiencing significant growth driven by the rise of small manufacturers leveraging innovative technology and production methods to create affordable hair dryers that rival the performance of established brands. This influx of budget-friendly options, readily available through online platforms and drugstores, primarily appeals to individual consumers rather than professional stylists. As a result, the increasing availability and improved functionality of low-cost hair dryers are expected to play a crucial role in boosting market demand throughout the forecast period, making them a key factor influencing pricing dynamics in the hair dryer industry.

Restraints in the Hair Dryer Market

The hair dryer market faces several restraints, primarily due to its fragmented and unorganized nature, which features a mix of a few large companies and numerous smaller ones. This fragmentation leads to intense price competition among vendors, complicating profitability. Furthermore, local competitors in developing and emerging markets challenge larger corporations, although the global presence of major brands makes it tough for smaller players to compete internationally. Additionally, in mature markets such as the US, Germany, France, Canada, South Korea, and Italy, where hair dryers were introduced early, growth rates have plateaued, further inhibiting market expansion.

Market Trends of the Hair Dryer Market

The hair dryer market is witnessing a significant trend towards the adoption of tourmaline hair dryers, driven by their unique properties derived from the semiprecious gemstone. Known for emitting negative ions and infrared heat, these hair dryers expedite the drying process while sealing hair cuticles and preserving moisture, resulting in shinier and healthier hair. Their lightweight design adds to the convenience, making them suitable for various hair types. As consumer preference shifts towards these high-performance products, manufacturers are responding by developing a wider range of tourmaline hair dryer models across diverse price points, contributing to robust market growth and increased competition.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement

Global Hair Dryer Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Wired
• Wireless

Global Hair Dryer Market Size by Technology & CAGR (2025-2032)

• Market Overview
• Ionic Technology
• Tourmaline Technology
• Ceramic Technology
• Others
  • Infrared technology
  • Nano technology

Global Hair Dryer Market Size by Power & CAGR (2025-2032)

• Market Overview
• 800- 1500 W
• 1600-2000 W
• Above 2100 W

Global Hair Dryer Market Size by Application & CAGR (2025-2032)

• Market Overview
• Professional
• Individual

Global Hair Dryer Market Size by Pricing & CAGR (2025-2032)

• Market Overview
• Low (Less than $50)
• Mid-Range ($50 to $100)
• Premium (More than $100)

Global Hair Dryer Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• E commerce website
• Company's website
• Offline
• Hypermarket & Supermarket
• Specialty Store
• Others
  • Department Stores
  • Warehouse Club

Global Hair Dryer Market Size & CAGR (2025-2032)

• North America (Product Type, Technology, Power, Application, Pricing, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Technology, Power, Application, Pricing, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Technology, Power, Application, Pricing, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Technology, Power, Application, Pricing, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Technology, Power, Application, Pricing, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Dyson Limited (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic Holdings Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Koninklijke Philips N.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Spectrum Brands Holdings, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Revlon, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GHD (Good Hair Day) (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Helen of Troy Limited (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Havells India Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tescom Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BaByliss (part of Conair Corporation) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Corioliss (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Parlux S.p.A. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Toshiba Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Harry Josh Pro Tools (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• XSOOH (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L'Oreal Groupe (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SharkNinja Operating LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations