運動攝影機市場規模、佔有率和成長分析（按類型、解析度、技術、分銷管道、應用、最終用戶和地區）- 2025-2032 年產業預測

運動攝影機市場規模預計將在 2023 年達到 35 億美元，從 2024 年的 39.2 億美元成長到 2032 年的 97.8 億美元，預測期內（2025-2032 年）的複合年成長率為 12.1%。

截至 2023 年 10 月，由於探險旅遊和積極生活方式的日益普及，運動攝影機市場預計將經歷顯著成長。這些小巧輕便的設備可以從各種安裝位置捕捉高解析度 4K影片，包括衝浪板、自行車甚至身體的一部分，非常適合捕捉衝浪和滑雪等動態活動。沉浸式的第一人稱觀點增加了觀眾的參與度，並鼓勵用戶在社群媒體和旅遊部落格上共用他們的經驗。獨特的防水設計、出色的畫質，結合廣角拍攝、防手震等功能，讓運動攝影機成為了傳統相機的首選替代產品。隨著市場上出現大量創新且價格實惠的產品，運動攝影機的需求不斷上升，進一步鞏固了其在冒險愛好者中的吸引力。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

運動攝影機市場規模（按類型和複合年成長率） (2025-2032)

• 市場概況
• 盒子風格
• 立方體風格
• 子彈樣式
• 潛望鏡
• 360 度

運動攝影機市場規模（按解析度和複合年成長率） (2025-2032)

• 市場概況
• 超高畫質
• 全高清
• 標準解析度

運動攝影機市場規模（依技術及複合年成長率） (2025-2032)

• 市場概況
• 超高畫質
• 全高清
• 高解析度
• 標準解析度

運動攝影機市場規模（按分銷管道和複合年成長率） (2025-2032)

• 市場概況
• 線上
• 離線

運動攝影機市場規模（按應用和複合年成長率） (2025-2032)

• 市場概況
• 運動的
• 休閒
• 緊急服務
• 其他

運動攝影機市場規模（按最終用戶和複合年成長率） (2025-2032)

• 市場概況
• 個人
• 專業的

運動攝影機市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分析市場佔有率
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• GoPro（US）
• Insta360（China）
• DJI（China）
• Sony（Japan）
• Olympus（Japan）
• Ricoh（Japan）
• Garmin（Switzerland）
• Polaroid（US）
• Yi Technology（China）
• SJCAM（China）
• Akaso（China）
• Campark（China）
• Apeman（China）
• Crosstour（China）
• Veho（UK）
• Rollei（Germany）
• Kodak（US）
• Drift Innovation（UK）
• TomTom（Netherlands）

結論和建議

Action Camera Market size was valued at USD 3.5 billion in 2023 and is poised to grow from USD 3.92 billion in 2024 to USD 9.78 billion by 2032, growing at a CAGR of 12.1% during the forecast period (2025-2032).

As of October 2023, the action camera market is poised for significant growth, driven by the increasing popularity of adventure tourism and active lifestyles. These compact, lightweight devices can capture high-definition 4K videos from various mountable positions, including surfboards, bicycles, and body parts, making them ideal for capturing dynamic activities like surfing and skiing. Their immersive, first-person perspective enhances viewer engagement, encouraging users to share experiences on social media and travel blogs. The unique waterproof design and superior image quality, combined with features such as wide-angle capture and stabilization, position action cameras as preferable alternatives to traditional cameras. With innovative, affordable products flooding the market, the demand for action cameras is set to rise, further solidifying their appeal among adventure enthusiasts.

Top-down and bottom-up approaches were used to estimate and validate the size of the Action Camera market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Action Camera Market Segments Analysis

Global Action Camera Market is segmented by Type, Resolution, Technology, Distribution Channel, Application, End-User and region. Based on Type, the market is segmented into Box Style, Cube Style, Bullet Style, Periscope and 360 Degree. Based on Resolution, the market is segmented into Ultra HD, Full HD and Standard Resolution. Based on Technology, the market is segmented into Ultra HD, Full HD, HD and SD. Based on Distribution Channel, the market is segmented into Online and Offline. Based on Application, the market is segmented into Sports, Recreational Activities, Emergency Services and Others. Based on End-User, the market is segmented into Personal and Professional. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Action Camera Market

The expansion of the action camera market is primarily driven by the growing use of social media as a platform for marketing and promotional activities, including the sharing of photos and videos. As social networking sites like Facebook, Instagram, and Twitter continue to thrive, they provide a wealth of data that brands leverage to understand customer preferences and trends. The increasing trend of individuals sharing their experiences through videos and images with friends and followers is significantly boosting the demand for action cameras. As a result, this social media phenomenon is expected to play a crucial role in the growth of the action camera market in the coming years.

Restraints in the Action Camera Market

The action camera market faces several restraints that can impact purchasing decisions among first-time users. The intricate handling of devices loaded with various accessories may intimidate newcomers, leading them to reconsider their options. Additionally, complicated system settings can further discourage potential buyers from investing in these devices. Pricing also plays a significant role, as competitive pricing for high-end models with advanced lens features shapes market dynamics. Consequently, manufacturers are responding by launching affordable, robust, waterproof, weather-resistant, and compact action cameras, aimed at attracting consumers and easing their entry into the market.

Market Trends of the Action Camera Market

The action camera market is experiencing significant growth driven by the surging popularity of extreme sports, vacations, and music festivals. Consumers increasingly seek to capture their adrenaline-fueled experiences-from surfing and snowboarding to biking and live concerts-leading to a heightened demand for action cameras that offer portability and ease of use compared to traditional DSLRs. With features enabling high-quality video and photo capture in diverse environments, including underwater and rugged terrains, these cameras are becoming a staple for adventure enthusiasts. A notable increase in holiday travel, as evidenced by a 37% rise in Americans planning trips, further bolsters the market, positioning action cameras as essential gear for documenting memorable experiences.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Action Camera Market Size by Type & CAGR (2025-2032)

• Market Overview
• Box Style
• Cube Style
• Bullet Style
• Periscope
• 360 Degree

Global Action Camera Market Size by Resolution & CAGR (2025-2032)

• Market Overview
• Ultra HD
• Full HD
• Standard Resolution

Global Action Camera Market Size by Technology & CAGR (2025-2032)

• Market Overview
• Ultra HD
• Full HD
• HD
• SD

Global Action Camera Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Action Camera Market Size by Application & CAGR (2025-2032)

• Market Overview
• Sports
• Recreational Activities
• Emergency Services
• Others

Global Action Camera Market Size by End-User & CAGR (2025-2032)

• Market Overview
• Personal
• Professional

Global Action Camera Market Size & CAGR (2025-2032)

• North America (Type, Resolution, Technology, Distribution Channel, Application, End-User)
  • US
  • Canada
• Europe (Type, Resolution, Technology, Distribution Channel, Application, End-User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Resolution, Technology, Distribution Channel, Application, End-User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Resolution, Technology, Distribution Channel, Application, End-User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Resolution, Technology, Distribution Channel, Application, End-User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• GoPro (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Insta360 (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DJI (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sony (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Olympus (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ricoh (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Garmin (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Polaroid (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yi Technology (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SJCAM (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Akaso (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Campark (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Apeman (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Crosstour (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Veho (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rollei (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kodak (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Drift Innovation (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TomTom (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations