香檳市場規模、佔有率和成長分析（按產品、等級類型、口味、價格分佈、銷售管道和地區）- 2025-2032 年產業預測

預計香檳市場規模在 2023 年將達到 75 億美元，並從 2024 年的 79.9 億美元成長到 2032 年的 132.2 億美元，預測期內（2025-2032 年）的複合年成長率為 6.5%。

香檳是產自法國香檳地區的優質氣泡酒，由黑皮諾、莫尼耶皮諾、夏多內等精選葡萄品種釀製而成。全球香檳市場傳統上與喜慶和重要活動有關，目前正處於成長階段，尤其是在新興經濟體。隨著消費者偏好的變化，生產商推出了更多種類的口味以吸引更廣泛的消費者。新冠疫情對香檳銷售產生了重大影響，導致2020年4月至8月期間香檳銷售額大幅下降約20億美元，約有1億瓶香檳未售出，尤其影響高階品牌。然而，隨著社交聚會的恢復，市場正在顯示出復甦的跡象，重新激發了對這種象徵歡樂和特殊時刻的飲料的需求。香檳產業對未來依然樂觀。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和資料資料
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

香檳市場按產品分類的規模

• 市場概況
• 尊貴特釀
• 黑中白
• 白中白
• 玫瑰香檳
• 其他

香檳市場規模（依等級分類）

• 市場概況
• 莫尼耶皮諾
• 黑皮諾
• 夏多內

香檳市場規模（依口味分類）

• 市場概況
• 果味
  • 蘋果
  • 梨
  • 柑橘
  • 草莓
  • 堅果
  • 奶油
  • 香草
• Brut

香檳市場規模（價格分佈範圍）

• 市場概況
• 經濟
• 中階
• 奢華

香檳市場規模（依銷售管道分類）

• 市場概況
• 線下銷售管道
  • 超級市場/大賣場
  • 百貨公司
  • 便利商店
  • 其他銷售管道
• 網路銷售管道
  • 公司網站
  • 電子商務平台

香檳市場規模

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分析市場佔有率
  • 收益與前一年同期比較（2022-2024 年）

主要企業簡介

• Moet & Chandon（France）
• Veuve Clicquot（France）
• Dom Perignon（France）
• Krug（France）
• Laurent-Perrier（France）
• Taittinger（France）
• Ruinart（France）
• Bollinger（France）
• Pol Roger（France）
• Piper-Heidsieck（France）
• Pommery（France）
• Charles Heidsieck（France）
• Ayala（France）
• Lanson（France）
• Billecart-Salmon（France）
• Deutz（France）
• Gosset（France）
• Perrier-Jouet（France）
• Mumm（France）
• Roederer Estate（US）

結論和建議

Champagne Market size was valued at USD 7.5 billion in 2023 and is poised to grow from USD 7.99 billion in 2024 to USD 13.22 billion by 2032, growing at a CAGR of 6.5% during the forecast period (2025-2032).

Champagne, a prestigious sparkling wine from France's Champagne region, is crafted from select grape varieties including Pinot Noir, Pinot Meunier, and Chardonnay. Traditionally associated with celebrations and significant events, the global champagne market is poised for growth, particularly in developing economies. As consumer preferences evolve, producers are introducing diverse flavors to attract a broader audience. The COVID-19 pandemic significantly impacted Champagne sales, with a staggering revenue decline of around $2 billion between April and August 2020, leaving about 100 million bottles unsold, especially affecting premium brands. However, the market shows signs of recovery as social gatherings resume, revitalizing demand for this luxurious beverage that symbolizes joy and special moments. The outlook remains optimistic for the champagne industry moving forward.

Top-down and bottom-up approaches were used to estimate and validate the size of the Champagne market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Champagne Market Segments Analysis

Global Champagne Market is segmented by Product, Grade Type, Flavour, Price Point, Sales Channel and region. Based on Product, the market is segmented into Prestige Cuvee, Blanc De Noirs, Blanc De Blancs, Rose Champagne and Others. Based on Grade Type, the market is segmented into Pinot Meunier, Pinot Noir and Chardonnay. Based on Flavour, the market is segmented into Fruity and Brut. Based on Price Point, the market is segmented into Economy, Mid-range and Luxury. Based on Sales Channel, the market is segmented into Offline Sales Channel and Online Sales Channel. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Champagne Market

Emerging markets are increasingly recognized as a significant opportunity for growth in the champagne industry. The normalization of alcohol consumption, coupled with a rising demand for small quantities for celebrations, is propelling expansion in these regions. As societal attitudes shift away from religious constraints, nightlife culture is flourishing, spurred by peer acceptance and influence. Additionally, the rise of social media has introduced champagne lifestyles to younger audiences, fostering greater sharing of experiences and connections among youth with limited prior exposure to alcoholic drinks. Together, these factors are poised to drive the development and popularity of champagne in emerging markets.

Restraints in the Champagne Market

The champagne market faces several constraints, including strict government regulations that govern advertising and marketing practices. These regulations can limit the promotional activities of champagne producers, making it challenging for them to reach potential consumers effectively. Additionally, the selective distribution of champagne products further complicates market access, as it restricts the availability of these goods to specific outlets or retail channels. This combination of regulatory pressures and limited distribution options poses significant challenges for brands aiming to expand their reach and enhance visibility within a competitive marketplace. Consequently, navigating these obstacles is crucial for sustained growth in the champagne industry.

Market Trends of the Champagne Market

The Champagne market is experiencing a notable trend of premiumization, reflecting a broader shift within the spirits and wine sectors where consumers increasingly seek high-quality, luxurious products. This preference is driving growth as enthusiasts prioritize distinctive flavors, artisanal production methods, and exclusive branding, fostering a willingness to invest in premium bottles. Additionally, offline retail channels are witnessing heightened popularity, as consumers appreciate the tactile experience of exploring diverse selections and access to knowledgeable staff who can enhance their purchasing decision. This combination of premium offerings and personalized service continues to shape the evolving landscape of the Champagne market, catering to refined consumer tastes.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Champagne Market Size by Product & CAGR (2025-2032)

• Market Overview
• Prestige Cuvee
• Blanc De Noirs
• Blanc De Blancs
• Rose Champagne
• Others

Global Champagne Market Size by Grade Type & CAGR (2025-2032)

• Market Overview
• Pinot Meunier
• Pinot Noir
• Chardonnay

Global Champagne Market Size by Flavour & CAGR (2025-2032)

• Market Overview
• Fruity
  • Apple
  • Pear
  • Citrus
  • Strawberry
  • Nutty
  • Cream
  • Vanilla
• Brut

Global Champagne Market Size by Price Point & CAGR (2025-2032)

• Market Overview
• Economy
• Mid-range
• Luxury

Global Champagne Market Size by Sales Channel & CAGR (2025-2032)

• Market Overview
• Offline Sales Channel
  • Supermarkets/Hypermarkets
  • Departmental Stores
  • Convenience Store
  • Other Sales Channel
• Online Sales Channel
  • Company Website
  • E-commerce Platform

Global Champagne Market Size & CAGR (2025-2032)

• North America (Product, Grade Type, Flavour, Price Point, Sales Channel)
  • US
  • Canada
• Europe (Product, Grade Type, Flavour, Price Point, Sales Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Grade Type, Flavour, Price Point, Sales Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Grade Type, Flavour, Price Point, Sales Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Grade Type, Flavour, Price Point, Sales Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Moet & Chandon (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Veuve Clicquot (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dom Perignon (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Krug (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Laurent-Perrier (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Taittinger (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ruinart (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bollinger (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pol Roger (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Piper-Heidsieck (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pommery (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Charles Heidsieck (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ayala (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lanson (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Billecart-Salmon (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Deutz (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gosset (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Perrier-Jouet (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mumm (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Roederer Estate (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations