丹寧牛仔褲市場規模、佔有率和成長分析（按款式類型、價格分佈、最終用戶、配銷通路和地區）- 2025-2032 年行業預測

2023 年丹寧牛仔褲市場規模價值 762 億美元，預計將從 2024 年的 811.5 億美元成長到 2032 年的 1,343.1 億美元，預測期內（2025-2032 年）的複合年成長率為 6.5%。

由於人們越來越傾向於舒適、簡單和耐用的休閒裝，全球丹寧牛仔褲市場銷量正在激增。這種趨勢在年輕一代中尤其強烈，他們被丹寧布料產品的現代和有吸引力的設計所吸引。孟加拉已成為丹寧布料的主要出口國，對歐盟（EU）的出口額達到 6.8969 億美元，2022 年上半年約為 4.45 億美國，與前一年同期比較顯著成長 57%。此外，牛仔褲在各種場合越來越受歡迎，包括工作服等較正式的場合。這些動態，加上青年就業率的提高和職場服裝的休閒化，可能會對未來幾年的市場成長產生積極影響。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

丹寧牛仔褲市場規模（依款式及複合年成長率） (2025-2032)

• 市場概況
• 修身版型
• 常規版型
• 緊身版型
• 寬鬆版型
• 其他

丹寧牛仔褲市場規模：價格分佈及複合年成長率（2025-2032）

• 市場概況
• 大規模生產
• 優質的

丹寧牛仔褲市場規模（按最終用戶和複合年成長率分類）（2025-2032）

• 市場概況
• 男性
• 女士
• 孩子

丹寧牛仔褲市場規模（依分銷管道和複合年成長率） (2025-2032)

• 市場概況
• 大賣場和超級市場
• 便利商店
• 專賣店
• 網路銷售管道
• 其他

丹寧牛仔褲市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分析市場佔有率
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Levi Strauss & Co.（US）
• Kontoor Brands（US）
• Wrangler（US）
• Lee（US）
• PVH Corp.（US）
• Calvin Klein（US）
• Tommy Hilfiger（Netherlands）
• Guess（US）
• True Religion（US）
• Diesel（Italy）
• Replay（Italy）
• G-Star RAW（Netherlands）
• Pepe Jeans（Spain）
• Edwin（Japan）
• Uniqlo（Japan）
• H&M Group（Sweden）
• Inditex（Spain）
• American Eagle Outfitters（US）
• The Gap, Inc.（US）
• VF Corporation（US）

結論和建議

Denim Jeans Market size was valued at USD 76.2 billion in 2023 and is poised to grow from USD 81.15 billion in 2024 to USD 134.31 billion by 2032, growing at a CAGR of 6.5% during the forecast period (2025-2032).

The global denim jeans market is experiencing a surge in sales driven by a shift towards casual wear characterized by comfort, simplicity, and durability. This trend is particularly strong among the younger generation, who are drawn to the modern and attractive designs of denim products. Bangladesh has emerged as the leading denim exporter, with exports to the European Union reaching USD 689.69 million and to the U.S. amounting to approximately USD 445 million in the first half of 2022-a notable 57% increase compared to the previous year. Additionally, jeans are increasingly being embraced for various occasions, including formal settings like work attire. These dynamics, alongside the rising youth employment and casualization of workplace attire, are poised to positively influence market growth in the coming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the Denim Jeans market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Denim Jeans Market Segments Analysis

Global Denim Jeans Market is segmented by Fitting Type, Price Point, End User, Distribution Channel and region. Based on Fitting Type, the market is segmented into Slim Fit, Regular Fit, Skinny Fit, Relaxed Fit and Others. Based on Price Point, the market is segmented into Mass and Premium. Based on End User, the market is segmented into Men, Women and Children. Based on Distribution Channel, the market is segmented into Hypermarket and Supermarket, Convenience clothing store, Specialty Store, Online Sales Channel and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Denim Jeans Market

The denim jeans market is experiencing significant growth, primarily fueled by the booming fashion industry and increased urbanization worldwide. Young consumers are shifting their preferences towards contemporary styles, such as two-toned, cropped, skinny, and patched jeans, which is expected to further propel market expansion in the near future. Additionally, changes in lifestyle and a growing emphasis on sustainability, including the use of recycled plastics in denim production, are emerging as key drivers of demand. These evolving trends are anticipated to sustain the momentum of the denim jeans market throughout the forecast period, positioning it for continued success.

Restraints in the Denim Jeans Market

The global denim jeans market is facing significant challenges due to a growing consumer preference for alternative clothing options like yoga pants, trousers, and athletic wear. As shoppers increasingly gravitate towards lightweight and stylish garments, the demand for denim has been adversely affected. The popularity of non-denim alternatives, including skinny leggings and other comfortable apparel, is further impeding market growth. This shift in consumer behavior highlights a trend towards more versatile, aesthetic clothing choices, which poses a considerable restraint on the traditional denim jeans sector, necessitating a strategic response from manufacturers to adapt to these changing preferences.

Market Trends of the Denim Jeans Market

The denim jeans market is witnessing a significant trend towards digital engagement as key players increasingly leverage online platforms for advertising and branding initiatives. With the rapid growth of internet users in developing economies, brands are shifting their advertising strategies to prioritize online channels, utilizing targeted campaigns and exhibitions to reach consumers effectively. Companies are creating specialized social media pages, particularly on platforms like Facebook, Instagram, Twitter, and YouTube, to tailor their messaging to diverse audiences and regional preferences. This transition not only enhances brand visibility but also fosters deeper consumer connections, showcasing an adaptive approach to market demands in the denim sector.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Denim Jeans Market Size by Fitting Type & CAGR (2025-2032)

• Market Overview
• Slim Fit
• Regular Fit
• Skinny Fit
• Relaxed Fit
• Others

Global Denim Jeans Market Size by Price Point & CAGR (2025-2032)

• Market Overview
• Mass
• Premium

Global Denim Jeans Market Size by End User & CAGR (2025-2032)

• Market Overview
• Men
• Women
• Children

Global Denim Jeans Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Hypermarket and Supermarket
• Convenience clothing store
• Specialty Store
• Online Sales Channel
• Others

Global Denim Jeans Market Size & CAGR (2025-2032)

• North America (Fitting Type, Price Point, End User, Distribution Channel)
  • US
  • Canada
• Europe (Fitting Type, Price Point, End User, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Fitting Type, Price Point, End User, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Fitting Type, Price Point, End User, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Fitting Type, Price Point, End User, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Levi Strauss & Co. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kontoor Brands (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wrangler (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lee (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PVH Corp. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Calvin Klein (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tommy Hilfiger (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Guess (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• True Religion (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Diesel (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Replay (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• G-Star RAW (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pepe Jeans (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Edwin (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Uniqlo (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• H&M Group (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Inditex (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• American Eagle Outfitters (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Gap, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VF Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations