瑜珈墊市場規模、佔有率和成長分析（按材料、分銷管道、最終用途和地區）- 2025-2032 年產業預測

預計到 2023 年全球瑜珈墊市場規模將達到 153.8 億美元，並從 2024 年的 161 億美元成長到 2032 年的 232.5 億美元，預測期內（2025-2032 年）的複合年成長率為 4.7%。

由於肥胖率上升和消費者健康意識增強，瑜珈墊市場正在經歷強勁成長。隨著瑜珈因其促進身心健康的功效而得到認可，各種款式和材質的瑜珈墊已成為世界各地瑜珈愛好者的必備配件。促進市場擴張的一個主要因素是健身俱樂部、健身房和健身設施的激增。這種熱潮鼓勵更多的人參與瑜珈和健身活動，進一步刺激了對高品質瑜珈墊的需求。因此，隨著越來越多的人開始注重健康的生活方式，市場將有望持續成長。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 客戶和購買標準分析
• 專利分析

瑜珈墊市場規模（按材料和複合年成長率） (2025-2032)

• 市場概況
• PVC
• TPE
• 橡皮
• 棉布
• 其他

瑜珈墊市場規模（依分銷管道）：及複合年成長率（2025-2032）

• 市場概況
• 超級市場和大賣場
• 專賣店
• 網路商店
• 其他

瑜珈墊市場規模（依最終用途和複合年成長率） (2025-2032)

• 市場概況
• 適合家庭使用
• 瑜珈健身俱樂部
• 其他

瑜珈墊市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分析市場佔有率
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Lululemon Athletica Inc.（Canada）
• Manduka LLC（USA）
• Jade Yoga（USA）
• Hugger Mugger Yoga Products（USA）
• Gaiam（USA）
• Nike, Inc.（USA）
• Adidas AG（Germany）
• Puma SE（Germany）
• Under Armour, Inc.（USA）
• Tomuno（USA）
• Alo Yoga（USA）
• Yoloha Yoga（USA）
• Barefoot Yoga Co.（USA）
• Bean Products（USA）
• Liforme Ltd.（UK）
• Yoga Design Lab（USA）
• Kharma Khare（USA）
• Aurorae（USA）
• Columbia Sportswear（USA）

結論和建議

Global Yoga Mat Market size was valued at USD 15.38 billion in 2023 and is poised to grow from USD 16.1 billion in 2024 to USD 23.25 billion by 2032, growing at a CAGR of 4.7% during the forecast period (2025-2032).

The yoga mat market is experiencing robust growth, driven by increasing obesity rates and heightened health consciousness among consumers. As yoga is recognized for its effectiveness in promoting mental and physical well-being, various styles and materials of yoga mats have emerged as essential accessories for practitioners worldwide. A significant factor contributing to this market expansion is the surge in the number of health clubs, gyms, and fitness facilities, as reported by the International Health, Racquet & Sportsclub Association (IHRSA). This proliferation encourages more individuals to engage in yoga and fitness activities, further fueling the demand for high-quality yoga mats. Consequently, the market is poised for continued growth as more people embrace a health-oriented lifestyle.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Yoga Mat market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Yoga Mat Market Segments Analysis

Global Yoga Mat Market is segmented by Material, Distribution Channel, End Use and region. Based on Material, the market is segmented into PVC, TPE, Rubber, Cotton and Others. Based on Distribution Channel, the market is segmented into Supermarkets & Hypermarkets, Specialty Stores, Online Stores and Others. Based on End Use, the market is segmented into Household, Yoga & Fitness Clubs and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Yoga Mat Market

The Global Yoga Mat market is experiencing significant growth due to the rising awareness of the numerous health benefits associated with yoga and spiritual practices. As individuals become more conscious of the importance of mental and physical well-being, the demand for yoga mats is projected to increase. Additionally, growing rates of stress-related health problems motivate more people to pursue fitness activities, further driving the consumption of related products like yoga mats. This trend is also fueled by the proliferation of health and fitness facilities, including yoga studios and fitness centers worldwide, contributing to the overall expansion of the market.

Restraints in the Global Yoga Mat Market

The global yoga mat market is expected to face significant challenges due to the volatility in raw material prices that are essential for their production. Yoga mats are typically made from various materials such as natural rubber, polyvinyl chloride (PVC), thermoplastic elastomer (TPE), and polyurethane (PU), many of which are derived from crude oil. Consequently, fluctuations in crude oil prices have a direct impact on the cost of these raw materials, consequently disrupting the entire supply chain. While manufacturers and suppliers strive to raise prices to improve profitability, they risk losing customers and incurring losses, further restraining the growth potential of the yoga mat market.

Market Trends of the Global Yoga Mat Market

The Global Yoga Mat market is experiencing a notable shift towards sustainability, driven by increasing consumer demand for eco-friendly products. As yoga enthusiasts prioritize durable and environmentally responsible options, major manufacturers are transitioning from traditional PVC materials to recyclable alternatives such as thermal plastic elastomer (TPE), organic cotton, and jute. Stricter environmental regulations in various regions are also propelling this trend, prompting companies to innovate their production processes and adopt materials with lower fossil fuel derivatives. This evolution towards greener solutions not only aligns with consumer values but is anticipated to positively influence market growth over the forecast period, driving further investments in sustainable yoga mat technologies.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer & Buying Criteria Analysis
• Patent Analysis

Global Yoga Mat Market Size by Material & CAGR (2025-2032)

• Market Overview
• PVC
• TPE
• Rubber
• Cotton
• Others

Global Yoga Mat Market Size by Distribution Channel: & CAGR (2025-2032)

• Market Overview
• Supermarkets & Hypermarkets
• Specialty Stores
• Online Stores
• Others

Global Yoga Mat Market Size by End Use & CAGR (2025-2032)

• Market Overview
• Household
• Yoga & Fitness Clubs
• Others

Global Yoga Mat Market Size & CAGR (2025-2032)

• North America (Material, Distribution Channel, End Use)
  • US
  • Canada
• Europe (Material, Distribution Channel, End Use)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Material, Distribution Channel, End Use)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Material, Distribution Channel, End Use)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Material, Distribution Channel, End Use)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Lululemon Athletica Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Manduka LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jade Yoga (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hugger Mugger Yoga Products (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gaiam (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nike, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adidas AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Puma SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Under Armour, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tomuno (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alo Yoga (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yoloha Yoga (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Barefoot Yoga Co. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bean Products (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Liforme Ltd. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yoga Design Lab (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kharma Khare (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aurorae (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Columbia Sportswear (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations