剃刀市場規模、佔有率和成長分析（按產品、分銷管道、最終用戶和地區）- 2025-2032 年行業預測

2023 年全球剃鬚市場規模價值 46 億美元，預計將從 2024 年的 47.6 億美元成長到 2032 年的 62.7 億美元，預測期內（2025-2032 年）的複合年成長率為 3.5%。

化妝品市場正在快速成長，個人保健產品的重要性日益增加，大大推動了刮鬍刀和刀片的需求。隨著越來越多的個人接受企業文化並重視整裝儀容，個人護理支出預計將隨著生活水準和可支配收入的提高而增加，從而推動全球成長。由於工廠關閉、零售店停止營業，新冠肺炎疫情最初擾亂了產品的製造和銷售。不過，隨著刮鬍產品已成為家庭必需品，預計疫情過後刮鬍產品將出現復甦。此外，製造商還透過突出有機成分和獨特香味進行創新，以增強剃須體驗。儘管對各種剃須產品的需求很大，但電子修剪器的興起和留鬍鬚等美容趨勢可能會對整體市場成長構成挑戰。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 監管格局
• 案例研究
• 技術進步
• 貿易分析
• 客戶和購買標準分析

剃刀市場規模（按產品和複合年成長率） (2025-2032)

• 市場概況
• 刮鬍刀和刀片
• 鬍後乳液
• 其他產品

剃刀市場規模（按分銷管道和複合年成長率） (2025-2032)

• 市場概況
• 線上
• 離線

刮鬍刀市場規模（按最終用戶和複合年成長率） (2025-2032)

• 市場概況
• 男性
• 女士

剃刀市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分析市場佔有率
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Procter & Gamble（United States）
• Edgewell Personal Care（United States）
• Philips（Netherlands）
• Beiersdorf（Germany）
• Church & Dwight（United States）
• Panasonic（Japan）
• Reckitt Benckiser（United Kingdom）
• Societe Bic（France）
• Spectrum Brands（United States）
• Xiaomi（China）
• Harry's Inc.（United States）
• Super-Max（India）
• Dorco（South Korea）
• Wahl Clipper Corporation（United States）
• Conair Corporation（United States）
• Feather Safety Razor Co.（Japan）
• Kai Group（Japan）
• Dovo Solingen（Germany）
• Parker Safety Razor（India）

結論和建議

Global Shaving Market size was valued at USD 4.6 billion in 2023 and is poised to grow from USD 4.76 billion in 2024 to USD 6.27 billion by 2032, growing at a CAGR of 3.5% during the forecast period (2025-2032).

The cosmetics market is experiencing rapid growth, significantly buoying the demand for razors and blades as personal care products rise in importance. As more individuals embrace corporate culture and prioritize grooming, global growth is expected to accelerate, fueled by increased spending on personal care alongside rising living standards and disposable income. The COVID-19 pandemic initially disrupted shaving product manufacturing and sales due to plant closures and retail shutdowns. However, a post-pandemic recovery is anticipated as shaving products become household essentials. Furthermore, manufacturers are innovating by emphasizing organic ingredients and unique scents to enhance the shaving experience. Despite the demand for diverse shaving products, the rise of electronic trimmers and grooming trends like full beards may present challenges to overall market growth.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Shaving market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Shaving Market Segments Analysis

Global Shaving Market is segmented by Product, Distribution Channel, End User and region. Based on Product, the market is segmented into Razors & Blades, After-Shave Emulsion and Other Products. Based on Distribution Channel, the market is segmented into Online and Offline. Based on End User, the market is segmented into Men and Women. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Shaving Market

The global shaving market is experiencing significant growth driven by the increasing popularity of disposable razors. Their convenience, affordability, and user-friendly design are key factors attracting consumers. Disposable razors have become a favored option, particularly in emerging markets, where affordability plays a crucial role in consumer choices. As more individuals seek hassle-free grooming solutions at a lower price point, the demand for these easy-to-use shaving products continues to rise. This trend highlights an important shift in consumer preferences, making disposable razors an essential driver of growth in the global shaving market.

Restraints in the Global Shaving Market

The global shaving market faces challenges due to the rising trend of beards and facial hair, particularly in developed nations. This shift in grooming preferences has resulted in a notable decrease in the demand for traditional shaving products, as more men opt to grow facial hair instead. Consequently, this change in consumer behavior is constraining the expansion of the shaving market, as companies must adapt to these evolving grooming trends. The increasing acceptance and popularity of facial hair have significantly impacted sales, leading to a reevaluation of market strategies to align with the preferences of modern consumers.

Market Trends of the Global Shaving Market

The global shaving market is witnessing a significant shift towards sustainability, driven by an increasing consumer preference for eco-friendly and sustainable products. As awareness of environmental issues rises, brands are responding by innovating with recyclable and biodegradable materials, prominently featuring bamboo and metal safety razors. This trend not only caters to environmentally conscious consumers but also aligns with broader movements towards reducing plastic waste in personal care products. Companies are investing in sustainable packaging and transparent supply chains, creating a competitive edge while appealing to a growing segment of the market that prioritizes environmental responsibility in their purchasing decisions.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement
• Trade Analysis
• Customer & Buying Criteria Analysis

Global Shaving Market Size by Product & CAGR (2025-2032)

• Market Overview
• Razors & Blades
• After-Shave Emulsion
• Other Products

Global Shaving Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Shaving Market Size by End User & CAGR (2025-2032)

• Market Overview
• Men
• Women

Global Shaving Market Size & CAGR (2025-2032)

• North America (Product, Distribution Channel, End User)
  • US
  • Canada
• Europe (Product, Distribution Channel, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Distribution Channel, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Distribution Channel, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Distribution Channel, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Procter & Gamble (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Edgewell Personal Care (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Philips (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church & Dwight (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reckitt Benckiser (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Societe Bic (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Spectrum Brands (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Xiaomi (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Harry's Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Super-Max (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dorco (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wahl Clipper Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Conair Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Feather Safety Razor Co. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kai Group (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dovo Solingen (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Parker Safety Razor (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations