競爭情報工具市場規模、佔有率和成長分析（按類型、應用和地區）- 產業預測 2025-2032

全球競爭情報工具市場預計在2023年價值5億美元，到2032年將從2024年的5.6億美元成長到14.4億美元，預計在預測期內（2025-2032年）的複合年成長率為12.5%。

隨著企業在快速發展的市場中擴大尋求可行的見解，競爭情報工具產業將實現強勁成長。數位化和資料來源存取的增強正在推動各個行業的需求，而人工智慧和機器學習等先進技術正在提高分析大型資料集以獲取有價值見解的能力。企業意識到需要即時監控競爭動向、市場趨勢和客戶行為，以便為策略決策提供資訊。社群媒體分析重要性的快速上升也推動了情緒分析工具的投資。隨著對使用者友善、可自訂解決方案的需求不斷成長，供應商正專注於創新。然而，資料安全和隱私問題帶來了挑戰，需要在有效分析和資料保護之間取得平衡。總體而言，市場正在轉變，凸顯了高階分析在獲得競爭優勢方面發揮的關鍵作用。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 技術分析

競爭情報工具市場規模（按類型和複合年成長率）（2025-2032）

• 市場概況
• 本地
• 雲端基礎

競爭情報工具市場規模（按應用和複合年成長率） (2025-2032)

• 市場概況
• BFSI
• 資訊科技和通訊
• 車
• 零售
• 衛生保健
• 能源
• 產業
• 教育

競爭情報工具市場規模（依地區分類）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分析市場佔有率
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Crayon（US）
• Klue（Canada）
• Contify（US）
• Owler（US）
• SimilarWeb（Israel）
• SEMrush（US）
• SpyFu（US）
• Ahrefs（Singapore）
• Moz（US）
• Brandwatch（UK）
• Talkwalker（Luxembourg）
• Meltwater（Norway）
• Cision（US）
• LexisNexis（US）
• FactSet（US）
• Bloomberg LP（US）
• AlphaSense（US）
• CB Insights（US）
• Crunchbase（US）
• ZoomInfo（US）

結論和建議

Global Competitive Intelligence Tools Market size was valued at USD 0.5 billion in 2023 and is poised to grow from USD 0.56 billion in 2024 to USD 1.44 billion by 2032, growing at a CAGR of 12.5% during the forecast period (2025-2032).

The competitive intelligence tools industry is positioned for robust growth as businesses increasingly seek actionable insights in a fast-evolving marketplace. Digitalization and enhanced access to data sources are driving demand across various sectors, with advanced technologies like AI and machine learning improving the ability to analyze large datasets for valuable insights. Firms are recognizing the need for real-time monitoring of competitive actions, market trends, and customer behavior to inform strategic decisions. The surge in importance of social media analytics is also propelling investments in sentiment-analysis tools. As the necessity for user-friendly and customizable solutions rises, vendors are focused on innovation. However, data security and privacy concerns pose challenges, necessitating a balance between effective analytics and data protection. Overall, the market is transforming, emphasizing the critical role of advanced analytics in gaining a competitive edge.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Competitive Intelligence Tools market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Competitive Intelligence Tools Market Segments Analysis

Global Competitive Intelligence Tools Market is segmented by Type, Application and region. Based on Type, the market is segmented into On Premise and Cloud-Based. Based on Application, the market is segmented into BFSI, IT & Telecom, Automotive, Retail, Health Care, Energy, Industrial and Education. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Competitive Intelligence Tools Market

In today's highly competitive business landscape, organizations are increasingly dependent on data to enhance decision-making and formulate effective strategies. Competitive Intelligence (CI) tools play a crucial role by enabling businesses to gather, analyze, and present extensive data related to market trends, competitor actions, consumer behavior, and other vital elements. This growing necessity for data-driven insights has spurred a rising demand for CI tools across various sectors, particularly in technology, finance, healthcare, and retail. In these industries, access to real-time information can significantly impact growth and profitability, driving the adoption of these essential intelligence solutions.

Restraints in the Global Competitive Intelligence Tools Market

The Global Competitive Intelligence (CI) Tools market faces significant challenges, particularly due to the high costs associated with implementing these technologies. Small and medium enterprises (SMEs) often have constrained budgets, making it difficult for them to allocate resources for advanced CI tools. In addition to the initial procurement and installation expenses, ongoing costs related to data integration, training, and maintenance can impose a substantial financial burden. Furthermore, CI software that incorporates AI and machine learning necessitates a strong IT infrastructure, skilled operators, and regular updates, which complicates the financial feasibility and may deter smaller organizations from pursuing these valuable tools.

Market Trends of the Global Competitive Intelligence Tools Market

The Global Competitive Intelligence Tools market is witnessing a significant shift towards real-time competitive intelligence solutions, driven by the need for organizations to make quick and informed decisions in an ever-evolving business landscape. As industries, particularly e-commerce and technology, experience rapid changes in consumer behavior and competitive dynamics, the demand for tools that provide immediate insights is surging. These real-time CI solutions facilitate immediate monitoring of competitor activities, market shifts, and evolving customer preferences, prompting businesses to become increasingly agile. This trend is reshaping the competitive intelligence landscape, leading to innovations in automation and data integration, ultimately enhancing strategic decision-making capabilities.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technology Analysis

Global Competitive Intelligence Tools Market Size by Type & CAGR (2025-2032)

• Market Overview
• On Premise
• Cloud-Based

Global Competitive Intelligence Tools Market Size by Application & CAGR (2025-2032)

• Market Overview
• BFSI
• IT & Telecom
• Automotive
• Retail
• Health Care
• Energy
• Industrial
• Education

Global Competitive Intelligence Tools Market Size & CAGR (2025-2032)

• North America (Type, Application)
  • US
  • Canada
• Europe (Type, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Crayon (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Klue (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Contify (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Owler (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SimilarWeb (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SEMrush (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SpyFu (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ahrefs (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Moz (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brandwatch (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Talkwalker (Luxembourg)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Meltwater (Norway)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cision (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LexisNexis (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FactSet (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bloomberg LP (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AlphaSense (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CB Insights (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Crunchbase (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ZoomInfo (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations