度假租賃市場規模、佔有率和成長分析（按住宿類型、預訂方式和地區）- 產業預測 2025-2032

2023 年全球度假租賃市場規模價值 875 億美元，預計將從 2024 年的 951.1 億美元成長到 2032 年的 1,853.8 億美元，預測期內（2025-2032 年）的複合年成長率為 8.7%。

全球度假租賃市場正在經歷顯著成長，主要原因是短期租賃作為時間緊迫的旅行者的經濟實惠的度假選擇而具有越來越大的吸引力。 TripAdvisor 最近的一項調查顯示，人們開始大量轉向環保住宿設施，46% 的美國人傾向於選擇那些能夠最大程度減少水和能源使用的租賃住宿。受不斷成長的國際旅遊需求和新興市場的推動，2021 年旅遊業整體價值達 5.7 兆美元，持續蓬勃發展。其中歐洲遊客數量增加了 7%，亞太地區遊客數量佔 43%。然而，缺乏住宿設施和氣候變遷等挑戰也帶來了風險。儘管存在這些障礙，美國度假租賃市場仍有望在未來幾年持續成長。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 監管格局
• 案例研究

度假租賃市場規模（按住宿類型和複合年成長率） (2025-2032)

• 市場概況
• 房子
• 公寓
• 度假公寓
• 其他

度假租賃市場規模（按預訂模式和複合年成長率） (2025-2032)

• 市場概況
• 離線
• 線上

度假租賃市場規模（按價格分佈和複合年成長率） (2025-2032)

• 市場概況
• 經濟
• 中價位
• 奢華

度假租賃市場規模（按遊客類型和複合年成長率） (2025-2032)

• 市場概況
• 國內的
• 國際的

度假租賃市場規模（按地區分類）及複合年成長率（2025-2032 年）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分析市場佔有率
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Fairbnb（Italy）
• Socialbnb（Germany）
• Ecobnb（Italy）
• Kindred（United States）
• Landfolk（Denmark）
• Sawday's（United Kingdom）
• Canopy & Stars（United Kingdom）
• Coolstays（United Kingdom）
• The Plum Guide（United Kingdom）
• HomeToGo（Germany）
• Stayz（Australia）
• 9flats（Germany）
• Sonder（United States）
• Blueground（United States）
• Casamundo（Germany）
• Interhome（Switzerland）
• RedAwning（United States）
• TravelNest（United Kingdom）

結論和建議

Global Vacation Rental Market size was valued at USD 87.5 billion in 2023 and is poised to grow from USD 95.11 billion in 2024 to USD 185.38 billion by 2032, growing at a CAGR of 8.7% during the forecast period (2025-2032).

The global vacation rental market is experiencing remarkable growth, largely driven by the rising appeal of short-term rentals as affordable escape options for time-strapped travelers. A recent TripAdvisor study highlights a significant shift towards eco-conscious lodging, with 46% of Americans preferring rentals that minimize water and energy usage. The overall tourism sector, valued at $5.7 trillion in 2021, continues to thrive, propelled by international travel demand and emerging market expansions. Notably, Europe saw a 7% increase in tourist arrivals, while the Asia-Pacific region accounted for 43% of tourism growth. However, challenges such as accommodation shortages and climate change pose risks. Despite these hurdles, the U.S. vacation rental market is set for sustainable growth in the coming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Vacation Rental market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Vacation Rental Market Segments Analysis

Global Vacation Rental Market is segmented by Accommodation Type, Booking Mode, Price Range, Tourist Type and region. Based on Accommodation Type, the market is segmented into Home, Apartments, Resort/Condominium and Others. Based on Booking Mode, the market is segmented into Offline and Online. Based on Price Range, the market is segmented into Economical, Mid-Range and Luxury. Based on Tourist Type, the market is segmented into Domestic and International. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Vacation Rental Market

The surge in travel and tourism popularity is a significant driver of the global vacation rental market. As more individuals prioritize vacations over staying home, the demand for alternative accommodations has escalated. Tourists are increasingly opting for vacation rentals, seeking unique experiences and home-like amenities instead of traditional hotel stays. This shift reflects a broader trend towards personalized travel experiences, encouraging property owners to cater to diverse preferences and enhancing the overall appeal of vacation rentals. Consequently, the booming travel industry fosters a robust market for vacation rentals, meeting the growing need for flexible and comfortable lodging options.

Restraints in the Global Vacation Rental Market

A major constraint in the Global Vacation Rental market is the limited availability of rental properties. When the supply of properties is low, demand increases, which in turn drives rental prices higher. This scarcity can make it challenging for travelers to secure accommodations that fit their preferences and budgets. As a result, potential vacationers may face obstacles in finding suitable places to stay during their trips, ultimately impacting their overall travel experience. The imbalance between supply and demand not only affects pricing but also the accessibility of rental options for consumers in different markets worldwide.

Market Trends of the Global Vacation Rental Market

The global vacation rental market is experiencing a notable surge, driven by increasing demand from international travelers seeking unique and personalized travel experiences. As remote working becomes more mainstream, individuals are opting for longer stays in desirable locations, fueling interest in private rentals. These travelers prioritize flexibility, space, and local immersion, often preferring accommodations that offer authentic experiences over traditional hotels. This trend is supported by the growth of digital platforms facilitating access to a diverse range of properties, enabling property owners to tap into the burgeoning market. Consequently, the industry is poised for continued expansion, potentially reshaping travel preferences globally.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies

Global Vacation Rental Market Size by Accommodation Type & CAGR (2025-2032)

• Market Overview
• Home
• Apartments
• Resort/Condominium
• Others

Global Vacation Rental Market Size by Booking Mode & CAGR (2025-2032)

• Market Overview
• Offline
• Online

Global Vacation Rental Market Size by Price Range & CAGR (2025-2032)

• Market Overview
• Economical
• Mid-Range
• Luxury

Global Vacation Rental Market Size by Tourist Type & CAGR (2025-2032)

• Market Overview
• Domestic
• International

Global Vacation Rental Market Size & CAGR (2025-2032)

• North America (Accommodation Type, Booking Mode, Price Range, Tourist Type)
  • US
  • Canada
• Europe (Accommodation Type, Booking Mode, Price Range, Tourist Type)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Accommodation Type, Booking Mode, Price Range, Tourist Type)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Accommodation Type, Booking Mode, Price Range, Tourist Type)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Accommodation Type, Booking Mode, Price Range, Tourist Type)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Fairbnb (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Socialbnb (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ecobnb (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kindred (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Landfolk (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sawday's (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Canopy & Stars (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coolstays (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Plum Guide (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HomeToGo (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Stayz (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 9flats (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sonder (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Blueground (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Casamundo (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Interhome (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RedAwning (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TravelNest (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations