免疫健康補充劑市場規模、佔有率、成長分析，按產品類型、按配方、按供應來源、按劑型、按客戶導向、按配銷通路、按地區 - 行業預測 2025-2032

預計到 2023 年全球免疫健康補充劑市場價值將達到 364.4 億美元，並從 2024 年的 405.9 億美元成長到 2032 年的 962.8 億美元，預測期內（2025-2032 年）的複合年成長率為 11.4%。

隨著消費者對免疫健康和疾病預防意識的不斷增強，全球免疫健康補充品市場正經歷顯著成長。人口老化、可支配收入增加和健康意識增強等因素推動了這項需求。維生素和礦物質，尤其是維生素 C、維生素 D 和鋅，因其增強免疫力的特性而佔據市場主導地位。藥局和藥局是主要的分銷管道，但網路零售的便利性越來越受歡迎。目前，北美佔據市場主導地位，其次是歐洲和亞太地區。消費者擴大轉向天然和有機成分，推動製造商透過潔淨標示產品、草藥萃取物和永續配方進行創新。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

免疫健康補充品市場規模（按產品類型和複合年成長率） (2025-2032)

• 市場概況
• 維他命
  • 維生素A
  • 維生素B複合物
  • 維生素C
  • 維生素 D
  • 維生素E
  • 維生素K
• 礦物質補充劑
  • 鋅補充劑
  • 鐵補充劑
  • 鎂補充劑
  • 其他礦物質補充劑
• 草藥補充劑
• 益生菌補充劑
• 胺基酸和蛋白質
• Omega-3脂肪酸
• 電解質補充劑

免疫健康補充品市場規模（按配方和複合年成長率） (2025-2032)

• 市場概況
• 膠囊
• 藥片
• 粉末
• 液體
• 其他準備

免疫健康補充品市場規模（按來源和複合年成長率）（2025-2032）

• 市場概況
• 自然的
• 合成

免疫健康補充品市場規模（按劑型和複合年成長率） (2025-2032)

• 市場概況
• 處方箋
• 場外交易（OTC）

免疫健康補充品市場規模（按客戶導向和複合年成長率） (2025-2032)

• 市場概況
• 男性
• 女士
• 老年人
• 其他
  • 孩子
  • 嬰兒

免疫健康補充品市場規模（按分銷管道和複合年成長率） (2025-2032)

• 市場概況
• 線下零售店
  • 藥局和藥局
  • 大賣場/超級市場
  • 便利商店
• 網路零售商

免疫健康補充品市場規模（按地區分類）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分析市場佔有率
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Amgen Inc.（USA）
• AbbVie Inc.（USA）
• Pfizer Inc.（USA）
• GSK（GlaxoSmithKline）（UK）
• Eli Lilly and Co.（USA）
• Bayer AG（Germany）
• Nestle SA（Switzerland）
• Johnson & Johnson（USA）
• Procter & Gamble Co.（USA）
• Herbalife Nutrition Ltd.（USA）
• Nature's Bounty Co.（USA）
• Sanofi SA（France）
• AstraZeneca PLC（UK）
• Reckitt Benckiser Group（UK）
• Symrise AG（Germany）
• Swiss Life Science Group（Switzerland）
• Kirkman Group, Inc.（USA）
• Nutraceutical International Corporation（USA）
• New York Life Insurance Co.（USA）
• Tata Consumer Products（India）

結論和建議

Global Immune Health Supplements Market size was valued at USD 36.44 billion in 2023 and is poised to grow from USD 40.59 billion in 2024 to USD 96.28 billion by 2032, growing at a CAGR of 11.4% during the forecast period (2025-2032).

The global immune health supplements market is experiencing significant growth, fueled by heightened consumer awareness of immune health and disease prevention. Factors such as an aging population, rising disposable incomes, and an increasing focus on wellness are driving this demand. Vitamins and minerals, particularly vitamin C, vitamin D, and zinc, dominate the market due to their effIcacy in boosting immunity. While pharmacies and drugstores are the primary distribution channels, online retail is gaining popularity for its convenience. North America currently leads the market, with Europe and the Asia Pacific following. Consumers are increasingly leaning towards natural and organic ingredients, prompting manufacturers to innovate with clean label products, herbal extracts, and sustainable formulations, indicating strong potential for continued market expansion.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Immune Health Supplements market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Immune Health Supplements Market Segments Analysis

Global Immune Health Supplements Market is segmented by Product Type, Formulations, Source Type, Mode of Medication, Customer Orientation, Distribution Channel and region. Based on Product Type, the market is segmented into Vitamins, Mineral supplements, Herbal supplements, Probiotic supplements, Amino acids & proteins, Omega 3 fatty acids and Electrolyte supplements. Based on Formulations, the market is segmented into Capsules, Tablets, Powder, Liquid and Other formulations. Based on Source Type, the market is segmented into Natural and Synthetic. Based on Mode of Medication, the market is segmented into Prescription and Over-the-counter (OTC). Based on Customer Orientation, the market is segmented into Men, Women, Senior Citizen and Others. Based on Distribution Channel, the market is segmented into Offline retail stores and Online retail stores. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Immune Health Supplements Market

The Global Immune Health Supplements market is being driven by an increasing awareness of the significance of a robust immune system in disease prevention. As consumers become more conscious of their health, they are actively seeking ways to bolster their overall well-being, leading to a heightened demand for immune-supporting supplements. The desire to adopt healthier lifestyles and mitigate health risks has prompted individuals to explore products that can enhance their immune response, offering an extra layer of defense against illnesses and infections. This proactive approach to health is profoundly shaping the market landscape for immune health supplements worldwide.

Restraints in the Global Immune Health Supplements Market

The Global Immune Health Supplements market faces several constraints primarily due to stringent regulations imposed by regulatory bodies aimed at ensuring the safety, efficacy, and quality of dietary supplements. Manufacturers, particularly small and medium-sized enterprises, often find it challenging to comply with these complex guidelines. Additionally, the prevalence of product adulteration and mislabeling creates significant concerns over the authenticity and effectiveness of immune health supplements. As a result, consumers are becoming increasingly vigilant and skeptical about the quality and integrity of the products they choose, which further hinders market growth and undermines consumer confidence in these health supplements.

Market Trends of the Global Immune Health Supplements Market

The Global Immune Health Supplements market is witnessing a significant trend towards the incorporation of clinically-backed nutrients and botanical extracts known for their immune-boosting properties. Ingredients such as vitamin C, vitamin D, zinc, elderberry, and echinacea have surged in popularity as consumers increasingly prioritize preventive health measures. This rising demand has prompted manufacturers to innovate and enhance their product formulations, emphasizing scientific research to validate efficacy. Moreover, consumer education initiatives are playing a crucial role in driving awareness and adoption, positioning immune health supplements as essential components in daily wellness routines amidst a growing focus on holistic health.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Immune Health Supplements Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Vitamins
  • Vitamin A
  • Vitamin B complex
  • Vitamin C
  • Vitamin D
  • Vitamin E
  • Vitamin K
• Mineral supplements
  • Zinc supplements
  • Iron supplements
  • Magnesium supplements
  • Other mineral supplements
• Herbal supplements
• Probiotic supplements
• Amino acids & proteins
• Omega 3 fatty acids
• Electrolyte supplements

Global Immune Health Supplements Market Size by Formulations & CAGR (2025-2032)

• Market Overview
• Capsules
• Tablets
• Powder
• Liquid
• Other formulations

Global Immune Health Supplements Market Size by Source Type & CAGR (2025-2032)

• Market Overview
• Natural
• Synthetic

Global Immune Health Supplements Market Size by Mode of Medication & CAGR (2025-2032)

• Market Overview
• Prescription
• Over-the-counter (OTC)

Global Immune Health Supplements Market Size by Customer Orientation & CAGR (2025-2032)

• Market Overview
• Men
• Women
• Senior Citizen
• Others
  • Kids
  • Toddlers

Global Immune Health Supplements Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline retail stores
  • Pharmacies & drug stores
  • Hypermarkets/supermarkets
  • Convenience stores
• Online retail stores

Global Immune Health Supplements Market Size & CAGR (2025-2032)

• North America (Product Type, Formulations, Source Type, Mode of Medication, Customer Orientation, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Formulations, Source Type, Mode of Medication, Customer Orientation, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Formulations, Source Type, Mode of Medication, Customer Orientation, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Formulations, Source Type, Mode of Medication, Customer Orientation, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Formulations, Source Type, Mode of Medication, Customer Orientation, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Amgen Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AbbVie Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pfizer Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GSK (GlaxoSmithKline) (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Eli Lilly and Co. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bayer AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble Co. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Herbalife Nutrition Ltd. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nature's Bounty Co. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sanofi S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AstraZeneca PLC (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reckitt Benckiser Group (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Symrise AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Swiss Life Science Group (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kirkman Group, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nutraceutical International Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• New York Life Insurance Co. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tata Consumer Products (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations