牙齒美白市場規模、佔有率和成長分析（按產品、應用、配方、分銷管道和地區）- 2025-2032 年產業預測

2023 年牙齒美白市場規模價值 75 億美元，預計將從 2024 年的 78.8 億美元成長到 2032 年的 116.3 億美元，預測期內（2025-2032 年）的複合年成長率為 5.0%。

由於消費者對牙齒美學的興趣日益濃厚，牙齒美白市場正經歷強勁成長。這種美容手術包括活體美白和非活體美白，可以有效解決由咖啡、碳酸飲料和高糖攝取等因素造成的表面污漬。市面上充斥著各種美白牙膏、凝膠、貼片、光照裝置和筆，所有這些都被證明能有效去除污漬。新興國家可支配收入的增加以及人口老化以及與老齡化相關的牙齒問題進一步促進了市場擴張。此外，美容牙科的日益普及、牙科醫療旅遊的成長以及政府對口腔保健的支持舉措都是推動該行業發展的關鍵催化劑。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和資料資料
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

牙齒美白市場規模（依產品分類）

• 市場概況
• 牙齒美白凝膠與美白貼
  • 尿素氫氧化物與硝酸鉀和氟化物
  • 過氧化尿素
  • 過氧化氫
• 牙齒美白設備
  • LED 燈
  • 有線 LED 燈
  • 無線 LED 燈
  • 紫外線
  • 鹵素燈
• 口腔護理產品
• 其他

牙齒美白市場規模（按應用分類）

• 市場概況
• 自己的家
• 在辦公室

牙齒美白市場規模（依成分）

• 市場概況
• 漂白
• 不含漂白劑

牙齒美白市場規模（依分銷管道分類）

• 市場概況
• 機構投資人銷售
  • 牙醫診所
  • 牙醫診所
  • 集團牙醫診所
• 零售
  • 零售藥局
  • 藥局
  • 大賣場和超級市場
  • 網上銷售

牙齒美白市場規模

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分析市場佔有率
  • 收益與前一年同期比較（2022-2024 年）

主要企業簡介

• Procter & Gamble（US）
• Unilever（UK/Netherlands）
• Colgate-Palmolive（US）
• Johnson & Johnson（US）
• GlaxoSmithKline（UK）
• Church & Dwight（US）
• Henkel（Germany）
• Lion Corporation（Japan）
• Sunstar Suisse SA（Switzerland）
• Ultradent Products, Inc.（US）
• SDI Limited（Australia）
• GC Corporation（Japan）
• Philips（Netherlands）
• Zoom Whitening（US）
• Biolase, Inc.（US）
• White Dental Beauty（UK）
• Pola Whitening（Australia）
• Opalescence（US）
• Supersmile（US）

結論和建議

Teeth Whitening Market size was valued at USD 7.5 billion in 2023 and is poised to grow from USD 7.88 billion in 2024 to USD 11.63 billion by 2032, growing at a CAGR of 5.0% during the forecast period (2025-2032).

The teeth whitening market is experiencing robust growth, driven by an increasing consumer focus on dental aesthetics. This cosmetic procedure, which includes both vital and non-vital whitening, effectively addresses surface stains caused by factors such as high coffee, carbonated beverage, and sugar consumption. The market is enriched with various products, including whitening toothpaste, gels, strips, light devices, and pens, all proven to be effective in removing stains. Rising disposable incomes in developing countries and an aging population with age-related dental issues further contribute to market expansion. Additionally, the rising popularity of cosmetic dentistry, the growth of dental treatment medical tourism, and supportive government initiatives for oral health care are significant catalysts propelling the industry's advancement.

Top-down and bottom-up approaches were used to estimate and validate the size of the Teeth Whitening market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Teeth Whitening Market Segments Analysis

Global Teeth Whitening Market is segmented by Products, Application, Composition, Distribution Channel and region. Based on Products, the market is segmented into Teeth Whitening Gels & Strips, Teeth Whitening Devices, Oral Care Products and Others. Based on Application, the market is segmented into At-home and In-office. Based on Composition, the market is segmented into Bleaching Agents and Non-Bleaching Agents. Based on Distribution Channel, the market is segmented into Institutional Sales and Retail Sales. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Teeth Whitening Market

Rising consumer awareness regarding self-grooming and oral hygiene significantly propels the growth of the global teeth whitening products market. With an increasing preference for natural and herbal solutions, there is a burgeoning demand for herbal teeth whitening options. Traditional oral care products often contain ingredients such as alcohol, essential oils, and chlorhexidine, which may lead to adverse effects like altered taste perception and dryness or irritation of oral tissues with prolonged use. Consequently, this shift towards safer, herbal alternatives is expected to drive the demand for teeth whitening products derived from natural ingredients throughout the forecast period, expanding market opportunities.

Restraints in the Teeth Whitening Market

The teeth whitening market faces significant constraints, primarily due to low awareness in rural regions, which is likely to impede its expansion. Additionally, concerns regarding the potential health risks linked to teeth whitening products pose another barrier to growth in this sector. The lack of information and understanding about these products in less urbanized areas may limit consumer adoption, while the apprehension surrounding their safety can deter potential users. Together, these factors create challenges for the market, hindering its ability to reach a broader audience and undermining overall growth prospects within the industry.

Market Trends of the Teeth Whitening Market

The teeth whitening market is witnessing a notable trend fueled by the influence of social media, as consumers increasingly seek at-home whitening solutions. A 2016 survey by White Dental Beauty revealed that 84% of adults feel heightened pressure for a perfect smile, spurred by the growing prevalence of orthodontic treatments among peers and celebrities. Additionally, a 2019 Forbes article highlighted that just 5% of influencers account for 45% of social media influence, enhancing product visibility and driving consumer demand for teeth whitening products. This convergence of social influence and rising aesthetic standards continues to propel growth in the teeth whitening sector.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Teeth Whitening Market Size by Products & CAGR (2025-2032)

• Market Overview
• Teeth Whitening Gels & Strips
  • Carbamide Peroxide with Potassium Nitrate and Fluoride
  • Carbamide Peroxide
  • Hydrogen Peroxide
• Teeth Whitening Devices
  • LED Lights
  • Corded LED Lights
  • Cordless LED Lights
  • UV Lights
  • Halogen Lights
• Oral Care Products
• Others

Global Teeth Whitening Market Size by Application & CAGR (2025-2032)

• Market Overview
• At-home
• In-office

Global Teeth Whitening Market Size by Composition & CAGR (2025-2032)

• Market Overview
• Bleaching Agents
• Non-Bleaching Agents

Global Teeth Whitening Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Institutional Sales
  • Dental Hospitals
  • Dental Clinics
  • Group Dental Practice
• Retail Sales
  • Retail Pharmacies
  • Drug Stores
  • Hypermarket and Supermarket
  • Online Sales

Global Teeth Whitening Market Size & CAGR (2025-2032)

• North America (Products, Application, Composition, Distribution Channel)
  • US
  • Canada
• Europe (Products, Application, Composition, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Products, Application, Composition, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Products, Application, Composition, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Products, Application, Composition, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Procter & Gamble (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever (UK/Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GlaxoSmithKline (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church & Dwight (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lion Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sunstar Suisse S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ultradent Products, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SDI Limited (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GC Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Philips (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zoom Whitening (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Biolase, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• White Dental Beauty (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pola Whitening (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Opalescence (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Supersmile (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations