化妝品護膚市場規模、佔有率和成長分析（按產品類型、性別、分銷管道和地區）- 2025-2032 年行業預測

預計 2023 年化妝品護膚市場價值將達到 1,156.5 億美元，並從 2024 年的 1,245.6 億美元成長到 2032 年的 2,254.7 億美元，預測期內（2025-2032 年）的複合年成長率為 7.7%。

截至 2023 年 10 月，隨著消費者尋求針對其特定皮膚問題量身定做的解決方案，護膚市場正日益轉向個人化和客製化。除了這種趨勢之外，人們對含有放鬆作用和增強心理健康成分的健康導向產品的興趣也日益濃厚。電子商務提高了產品的可及性和全球影響力，使消費者更輕鬆地找到各種各樣的產品。美容科技設備和數位皮膚分析工具等技術在護膚中的融合進一步豐富了消費者的體驗。為了獲得成功，品牌必須優先考慮整體性、多元化和永續性。美容品牌與影響者之間的合作以及跨行業夥伴關係激發了人們的興趣並培養了客戶忠誠度。在這個充滿活力的市場環境中，創新、故事敘述和敏捷性將決定哪些品牌能夠吸引消費者並取得成功。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 監管格局
• 客戶和購買標準分析
• 專利分析

化妝品護膚市場規模（依產品類型及複合年成長率） (2025-2032)

• 市場概況
• 乳霜和保濕霜
• 防曬油
• 潤膚乳
• 清潔劑
• 血清

化妝品護膚市場規模：性別與複合年成長率（2025-2032）

• 市場概況
• 男性
• 女士

化妝品護膚市場規模（按分銷管道和複合年成長率） (2025-2032)

• 市場概況
• 線上
• 離線

化妝品護膚市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分析市場佔有率
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• L'Oreal SA（France）
• Unilever（UK）
• Procter & Gamble（USA）
• Estee Lauder Companies Inc.（USA）
• Shiseido Company, Limited（Japan）
• Beiersdorf AG（Germany）
• Johnson & Johnson（USA）
• Coty Inc.（USA）
• Kao Corporation（Japan）
• Amorepacific Corporation（South Korea）
• LVMH Moet Hennessy Louis Vuitton（France）
• Avon Products, Inc.（UK）
• Henkel AG & Co. KGaA（Germany）
• Mary Kay Inc.（USA）
• Natura & Co（Brazil）
• Revlon, Inc.（USA）
• Oriflame Holding AG（Switzerland）
• Clarins Group（France）
• GlaxoSmithKline plc（UK）

結論和建議

Cosmetic Skin Care Market size was valued at USD 115.65 billion in 2023 and is poised to grow from USD 124.56 billion in 2024 to USD 225.47 billion by 2032, growing at a CAGR of 7.7% during the forecast period (2025-2032).

As of October 2023, the skincare market has increasingly shifted towards personalization and customization, as consumers demand solutions tailored to their specific skin concerns. This trend is complemented by a growing focus on wellness-oriented products that incorporate relaxing and mental well-being boosting ingredients. E-commerce has enhanced product accessibility and global reach, allowing consumers to discover diverse offerings effortlessly. The integration of technology in skincare, including beauty tech devices and digital skin analysis tools, further enriches consumer experiences. To thrive, brands must prioritize inclusivity, diversity, and sustainability. Collaborations between cosmetic brands and influencers, along with cross-industry partnerships, generate excitement and foster customer loyalty. In this dynamic market landscape, innovation, storytelling, and agility will determine which brands succeed in captivating consumers.

Top-down and bottom-up approaches were used to estimate and validate the size of the Cosmetic Skin Care market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Cosmetic Skin Care Market Segments Analysis

Global Cosmetic Skin Care Market is segmented by Product Type, Gender, Distribution Channel and region. Based on Product Type, the market is segmented into Face Creams & Moisturizers, Sunscreen, Body Lotions, Cleansers and Serums. Based on Gender, the market is segmented into Male and Female. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Cosmetic Skin Care Market

The demand for cosmetic skin care products is significantly influenced by the growing awareness regarding personal appearance and grooming, largely fueled by media exposure and evolving social trends. As individuals become more conscious of their skin health, they actively seek out effective solutions that promise to enhance their appearance and sustain a youthful glow. This focus on beauty and self-care is transforming consumer behavior, leading to an increased interest in innovative skin care offerings. The desire for products that deliver results not only meets personal standards but also aligns with broader societal expectations, further driving market growth in the cosmetic skin care sector.

Restraints in the Cosmetic Skin Care Market

The cosmetic skin care market faces significant restraints due to the potential for allergic reactions or adverse side effects associated with some products. Such risks foster consumer wariness and can lead to a decline in trust towards specific brands or ingredients. As consumers become increasingly mindful of product safety, this skepticism can inhibit market expansion and the willingness to try new products. Consequently, the overall growth of the cosmetic skin care market may be hindered as consumers prioritize safety and reliability over novelty, prompting brands to invest more in transparent ingredient sourcing and rigorous safety testing to regain consumer confidence.

Market Trends of the Cosmetic Skin Care Market

The Cosmetic Skin Care market is witnessing a significant trend towards preventative and proactive skincare, as consumers increasingly prioritize products that shield their skin from environmental aggressors and signs of aging. This shift is driving demand for formulations enriched with antioxidants and anti-pollution ingredients, which cater to a growing awareness of skin health. As consumers become more educated about the long-term benefits of preventive care, brands are innovating to offer advanced skincare solutions that not only treat existing concerns but also fortify the skin against future damage, positioning preventative skincare as a key pillar of modern cosmetic offerings.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Customer & Buying Criteria Analysis
• Patent Analysis

Global Cosmetic Skin Care Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Face Creams & Moisturizers
• Sunscreen
• Body Lotions
• Cleansers
• Serums

Global Cosmetic Skin Care Market Size by Gender & CAGR (2025-2032)

• Market Overview
• Male
• Female

Global Cosmetic Skin Care Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Cosmetic Skin Care Market Size & CAGR (2025-2032)

• North America (Product Type, Gender, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Gender, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Gender, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Gender, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Gender, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• L'Oreal S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Estee Lauder Companies Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiseido Company, Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coty Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amorepacific Corporation (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LVMH Moet Hennessy Louis Vuitton (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avon Products, Inc. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mary Kay Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natura & Co (Brazil)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Revlon, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oriflame Holding AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Clarins Group (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GlaxoSmithKline plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations