庫存圖像市場規模、佔有率和成長分析，按圖像來源、產品類型、內容類型、許可模式、主題和類別、品質和解析度、用戶類型、應用和地區 - 行業預測 2025-2032

預計到 2023 年全球圖片市場價值將達到 57.5 億美元，並從 2024 年的 61 億美元成長到 2032 年的 97.1 億美元，預測期內（2025-2032 年）的複合年成長率為 6.0%。

受數位和社群媒體廣告對圖庫需求不斷成長的推動，全球庫存圖片市場正在經歷顯著成長。智慧型裝置的廣泛使用和網路存取的增加導致社交媒體在行銷和客戶參與的使用激增，因為視覺效果使貼文更具吸引力並提高了參與率。此外，攝影技術的進步使攝影師能夠應對環境挑戰，同時提高影像品質。越來越多的攝影師投資先進的鏡頭、相機和濾鏡等高科技設備，並探索無人機攝影和鮮豔的配色等創新風格。這些多種因素推動了對庫存圖像的需求，從而導致市場持續成長。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 監管格局
• 客戶和購買標準分析
• 專利分析

圖片庫市場規模（按圖片來源）及複合年成長率（2025-2032）

• 市場概況
• 宏觀股票
• 微利圖庫

庫存影像市場規模（按產品類型和複合年成長率） (2025-2032)

• 市場概況
• 靜態影像
• 影像

圖片庫市場規模（按內容類型和複合年成長率） (2025-2032)

• 市場概況
• 照片
• 插圖和向量圖
• 影片影像
• 音訊片段

圖片庫市場規模（按許可模式和複合年成長率） (2025-2032)

• 市場概況
• 免版稅 (RF)
• 權利管理 (RM)

圖片庫市場規模（依主題及類別）及複合年成長率（2025-2032）

• 市場概況
• 商業和金融
• 自然與野生動物
• 人與生活方式
• 醫療保健和醫藥
• 科技

圖片庫存市場規模（依品質及解析度）及複合年成長率（2025-2032）

• 市場概況
• 高解析度
• 低解析度

圖片庫市場規模（依內容提供者分類）及複合年成長率（2025-2032）

• 市場概況
• 微利圖庫
• 宏觀股票機構

圖片庫市場規模（按使用者類型和複合年成長率） (2025-2032)

• 市場概況
• 個人
• 創新專業人士

圖片市場規模（依新興趨勢和複合年成長率） (2025-2032)

• 市場概況
• 航空和無人機攝影
• 真實多樣的表達
• 虛擬實境 (VR) 與擴增實境(AR)

圖片庫存市場規模（按應用分類）及複合年成長率（2025-2032）

• 市場概況
• 商業的
• 對於報導

各地區圖片庫市場規模及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分析市場佔有率
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Adobe Stock（USA）
• Key Developments
• Depositphotos（USA）
• Alamy（UK）
• Dreamstime（USA）
• 123RF（Malaysia）
• Fotolia（USA）
• Stocksy（Canada）
• Envato Elements（Australia）
• Storyblocks（USA）
• Canva（Australia）
• VectorStock（New Zealand）
• Picfair（UK）

結論和建議

Global Stock Images Market size was valued at USD 5.75 billion in 2023 and is poised to grow from USD 6.1 billion in 2024 to USD 9.71 billion by 2032, growing at a CAGR of 6.0% during the forecast period (2025-2032).

The global stock images market is experiencing significant growth, driven by the rising demand for stock photos in digital and social media advertising. The proliferation of smart devices and increased internet access has led to a surge in social media usage for marketing and customer engagement, as visuals enhance the appeal of posts and boost engagement rates. Furthermore, advancements in photographic technology are enabling photographers to tackle environmental challenges while improving image quality. A growing number of photographers are investing in high-tech equipment, including advanced lenses, cameras, and filters, and are exploring innovative styles such as drone photography and vibrant color schemes. This combination of factors is propelling the demand for stock images, positioning the market for continued expansion.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Stock Images market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Stock Images Market Segments Analysis

Global Stock Images Market is segmented by Image Source, Product Type, Content Types, Licensing Models, Subject and Category, Quality and Resolution, Content Providers, User Type, Emerging Trends, Application and Region. Based on Image Source, the market is segmented into Macro Stock and Micro Stock. Based on Product Type, the market is segmented into Still Images and Footage. Based on Content Types, the market is segmented into Photographs, Illustrations and Vector Art, Video Footage and Audio Clips. Based on Licensing Models, the market is segmented into Royalty-Free (RF) and Rights-Managed (RM). Based on Subject and Category, the market is segmented into Business and Finance, Nature and Wildlife, People and Lifestyle, Healthcare and Medicine and Technology and Science. Based on Quality and Resolution, the market is segmented into High-Resolution and Low-Resolution. Based on Content Providers, the market is segmented into Microstock Agencies and Macrostock Agencies. Based on User Type, the market is segmented into Individuals and Creative Professionals. Based on Emerging Trends, the market is segmented into Aerial and Drone Photography, Authentic and Diverse Representation and Virtual Reality (VR) and Augmented Reality (AR). Based on Application, the market is segmented into Commercial and Editorial. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Stock Images Market

The global stock images market is experiencing significant growth driven by the increasing demand for authentic stock photographs that depict real-life scenarios. Viewers are more influenced by genuine images rather than those generated through software or digital manipulation. As a result, the preference for high-quality inventory images that capture real moments is propelling the stock photography industry forward. This trend highlights the importance of authenticity in visual content, leading businesses and individuals to seek out images that resonate more deeply with audiences, ultimately shaping the dynamics of the market on an international scale.

Restraints in the Global Stock Images Market

The Global Stock Images market faces several significant constraints, including volatile financial markets and the emergence of alternative tensions. Additionally, the increasingly stringent regulatory landscape adds to the complexities that businesses must navigate. There is also growing pressure to integrate climate change considerations into financial decision-making processes, which compounds these challenges further. These factors create a multifaceted environment that can hinder market growth and operational efficiency within the industry, as companies must adapt to these evolving dynamics while striving to remain competitive and compliant in an intricate and often unpredictable marketplace.

Market Trends of the Global Stock Images Market

The global stock images market is experiencing robust growth, fueled by the escalating demand for virtual media campaigns and the advantages of licensed inventory images, particularly in the booming e-commerce sector. As businesses increasingly recognize the importance of high-quality visuals to enhance online presence, the market is thriving. However, the proliferation of creative and inventive free stock images presents a challenge, potentially hindering market expansion. Nevertheless, the rising internet penetration rates in both advanced and developing economies, coupled with ongoing technological advancements, are expected to create lucrative opportunities for the stock images market, driving continued growth over the forecast period.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Customer & Buying Criteria Analysis
• Patent Analysis

Global Stock Images Market Size by Image Source & CAGR (2025-2032)

• Market Overview
• Macro Stock
• Micro Stock

Global Stock Images Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Still Images
• Footage

Global Stock Images Market Size by Content Types & CAGR (2025-2032)

• Market Overview
• Photographs
• Illustrations and Vector Art
• Video Footage
• Audio Clips

Global Stock Images Market Size by Licensing Models & CAGR (2025-2032)

• Market Overview
• Royalty-Free (RF)
• Rights-Managed (RM)

Global Stock Images Market Size by Subject and Category & CAGR (2025-2032)

• Market Overview
• Business and Finance
• Nature and Wildlife
• People and Lifestyle
• Healthcare and Medicine
• Technology and Science

Global Stock Images Market Size by Quality and Resolution & CAGR (2025-2032)

• Market Overview
• High-Resolution
• Low-Resolution

Global Stock Images Market Size by Content Providers & CAGR (2025-2032)

• Market Overview
• Microstock Agencies
• Macrostock Agencies

Global Stock Images Market Size by User Type & CAGR (2025-2032)

• Market Overview
• Individuals
• Creative Professionals

Global Stock Images Market Size by Emerging Trends & CAGR (2025-2032)

• Market Overview
• Aerial and Drone Photography
• Authentic and Diverse Representation
• Virtual Reality (VR) and Augmented Reality (AR)

Global Stock Images Market Size by Application & CAGR (2025-2032)

• Market Overview
• Commercial
• Editorial

Global Stock Images Market Size & CAGR (2025-2032)

• North America (Image Source, Product Type, Content Types, Licensing Models, Subject and Category, Quality and Resolution, Content Providers, User Type, Emerging Trends, Application)
  • US
  • Canada
• Europe (Image Source, Product Type, Content Types, Licensing Models, Subject and Category, Quality and Resolution, Content Providers, User Type, Emerging Trends, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Image Source, Product Type, Content Types, Licensing Models, Subject and Category, Quality and Resolution, Content Providers, User Type, Emerging Trends, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Image Source, Product Type, Content Types, Licensing Models, Subject and Category, Quality and Resolution, Content Providers, User Type, Emerging Trends, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Image Source, Product Type, Content Types, Licensing Models, Subject and Category, Quality and Resolution, Content Providers, User Type, Emerging Trends, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Adobe Stock (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
• Key Developments
• Depositphotos (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alamy (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dreamstime (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 123RF (Malaysia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fotolia (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Stocksy (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Envato Elements (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Storyblocks (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Canva (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VectorStock (New Zealand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Picfair (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations