近身通訊市場規模、佔有率和成長分析（按設備類型、組件、技術、應用和地區）- 2025-2032 年產業預測

近身通訊市場規模預計在 2023 年達到 142.4 億美元，並從 2024 年的 158.6 億美元成長到 2032 年的 376.3 億美元，預測期內（2025-2032 年）的複合年成長率為 11.4%。

受慢性病發病率上升、醫療成本不斷上漲以及無線技術的進步等因素的推動，全球近身通訊(BAN) 市場正在經歷顯著成長。消費者對個人化和主動醫療保健解決方案的需求不斷成長，進一步推動了這個市場的發展。 BAN與人工智慧、物聯網和巨量資料分析等最尖端科技的結合，為各種應用帶來了新的機會，包括遠端患者監護、健身追蹤、老年人護理和智慧服飾。北美憑藉其強大的醫療基礎設施和政府支持政策引領該市場，而亞太地區則在醫療成本上漲和技術進步的推動下快速崛起。隨著科技公司、醫療保健提供者和新興企業等主要企業致力於技術創新以增強連接性和資料安全性，BAN 市場預計將在未來幾年大幅成長。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 技術進步

近身通訊市場規模（按設備類型和複合年成長率） (2025-2032)

• 市場概況
• 穿戴式裝置
• 智慧手環
• 智慧型手錶
• 智慧耳機
• 嵌入式裝置

近身通訊市場規模（按組件和複合年成長率） (2025-2032)

• 市場概況
• 展示
• 應用處理器、記憶體模組、脈衝產生器
• 電子機械
• 通訊和介面組件
• 電源管理單元
• 感應器
• 其他

近身通訊市場規模（依技術及複合年成長率） (2025-2032)

• 市場概況
• 低功耗藍牙 (BLE)
• Zigbee
• Wi-Fi

近身通訊市場規模（按應用和複合年成長率） (2025-2032)

• 市場概況
• 醫療
• 健身與運動
• 軍隊
• 安全功能

近身通訊市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司詳細資訊
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Apple Inc.（United States）
• Fitbit, Inc.（United States）
• Samsung Electronics Co., Ltd.（South Korea）
• Garmin Ltd.（United States）
• Fossil Group, Inc.（United States）
• Xiaomi Corporation（China）
• Huawei Technologies Co., Ltd.（China）
• Casio Computer Co., Ltd.（Japan）
• LG Electronics Inc.（South Korea）
• Medtronic plc（United States）
• Polar Electro Oy（Finland）
• Mobvoi Information Technology Company Limited（China）
• GOQii（United States）
• Suunto Oy（Finland）
• Withings（France）
• AsusTek Computer Inc.（Taiwan）
• Abbott Laboratories（United States）
• Huami Corporation（China）
• Matrix Industries（United States）
• Sony Corporation（Japan）

結論和建議

Body Area Network Market size was valued at USD 14.24 billion in 2023 and is poised to grow from USD 15.86 billion in 2024 to USD 37.63 billion by 2032, growing at a CAGR of 11.4% during the forecast period (2025-2032).

The Global Body Area Network (BAN) Market is experiencing substantial growth fueled by the rising incidence of chronic diseases, escalating healthcare costs, and advancements in wireless technologies. Increasing consumer demand for personalized, proactive healthcare solutions further drives this market. The integration of BANs with cutting-edge technologies like AI, IoT, and big data analytics is unlocking new opportunities across various applications, including remote patient monitoring, fitness tracking, elderly care, and smart clothing. North America leads this market due to its robust healthcare infrastructure and supportive government initiatives, while the Asia Pacific region is rapidly emerging, propelled by higher healthcare expenditures and technological advancements. Major players-including tech companies, healthcare providers, and start-ups-are innovating to enhance connectivity and data security, positioning the BAN market for significant growth in the coming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the Body Area Network market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Body Area Network Market Segments Analysis

Global Body Area Network Market is segmented by Device Type, Components, Technology, Application and region. Based on Device Type, the market is segmented into Wearable Devices, Smart bands, Smartwatches, Smart earphones and Implantable Devices. Based on Components, the market is segmented into Displays, Application Processors & Memory Modules, and Pulse Generators, Electromechanicals, Communication & Interface Components, Power Management Units, Sensors and Others. Based on Technology, the market is segmented into Bluetooth low energy (BLE), Zigbee and Wi-Fi. Based on Application, the market is segmented into Medical, Fitness and Sports, Military and Security. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Body Area Network Market

A significant factor propelling the Global Body Area Network (BAN) market is the growing prevalence of chronic illnesses. The escalating incidence of conditions like cardiovascular diseases, diabetes, and respiratory issues has heightened the demand for ongoing monitoring and tailored healthcare solutions. Body Area Networks facilitate remote patient monitoring, allowing for real-time data collection and prompt intervention, which play crucial roles in effective disease management. This technological advancement not only helps in tracking patients' health but also significantly enhances outcomes by enabling healthcare providers to respond swiftly to changes in their patients' conditions. The convergence of these factors is driving market growth.

Restraints in the Body Area Network Market

One significant limitation facing the Body Area Network (BAN) market is the heightened apprehension surrounding data security and privacy. Given that these networks gather and transmit delicate health information, ensuring the confidentiality and protection of this data is of utmost importance. Concerns about unauthorized access, potential data breaches, and the misuse of personal health information are prevalent. To effectively tackle these issues and foster trust among users and healthcare professionals, it is vital to maintain strong data encryption, adopt rigorous privacy protocols, and adhere to regulations like the General Data Protection Regulation (GDPR).

Market Trends of the Body Area Network Market

A prominent trend shaping the Global Body Area Network (BAN) market is the increasing integration of advanced sensor technology. As healthcare demands evolve, the adoption of sophisticated sensors in wearable and implantable devices has surged, enabling precise monitoring of vital health parameters like heart rate, blood pressure, and body temperature. This technological advancement not only enhances the functionality of BAN devices but also ensures the accuracy and timeliness of health data collection. Consequently, this trend is facilitating personalized healthcare solutions, expanding applications across healthcare, sports, and wellness management while meeting the growing consumer demand for actionable health insights and improved health outcomes.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement

Global Body Area Network Market Size by Device Type & CAGR (2025-2032)

• Market Overview
• Wearable Devices
• Smart bands
• Smartwatches
• Smart earphones
• Implantable Devices

Global Body Area Network Market Size by Components & CAGR (2025-2032)

• Market Overview
• Displays
• Application Processors & Memory Modules, and Pulse Generators
• Electromechanicals
• Communication & Interface Components
• Power Management Units
• Sensors
• Others

Global Body Area Network Market Size by Technology & CAGR (2025-2032)

• Market Overview
• Bluetooth low energy (BLE)
• Zigbee
• Wi-Fi

Global Body Area Network Market Size by Application & CAGR (2025-2032)

• Market Overview
• Medical
• Fitness and Sports
• Military
• Security

Global Body Area Network Market Size & CAGR (2025-2032)

• North America (Device Type, Components, Technology, Application)
  • US
  • Canada
• Europe (Device Type, Components, Technology, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Device Type, Components, Technology, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Device Type, Components, Technology, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Device Type, Components, Technology, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Apple Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fitbit, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Samsung Electronics Co., Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Garmin Ltd. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fossil Group, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Xiaomi Corporation (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Huawei Technologies Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Casio Computer Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Electronics Inc. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Medtronic plc (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Polar Electro Oy (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mobvoi Information Technology Company Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GOQii (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Suunto Oy (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Withings (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AsusTek Computer Inc. (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Abbott Laboratories (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Huami Corporation (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Matrix Industries (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sony Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations