休閒旅遊市場規模、佔有率和成長分析（按旅行者類型、年齡層、消費類型、銷售管道和地區）- 產業預測，2025-2032 年

休閒旅遊市場規模預計在2023年達到9,500億美元，並從2024年的1.1兆美元成長到2032年的3.42兆美元，在預測期間（2025-2032年）的複合年成長率為15.3%。

繼新冠疫情導致的嚴重下滑之後，休閒旅遊市場正經歷動態演變。在疫情之前，國際旅遊業的成長主要得益於日益壯大的中階渴望度過難忘的假期，但旅遊限制導致國際觀光大幅下滑。由於國內旅遊更加重視自然和戶外活動，市場目前正在復甦。隨著安全問題日益嚴重，影響出行行為的健康通訊協定仍然至關重要。此外，技術進步正在重塑該行業，行動應用程式和數位行銷策略提高了客戶參與度。探險旅遊、健康旅遊和「辦公渡假」等小眾旅遊類別紛紛湧現，反映出旅客對身臨其境型體驗的渴望。該行業對環境永續實踐的適應進一步證明了其韌性和對現代消費者價值觀的回應。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

休閒旅遊市場規模（按旅行者類型和複合年成長率） (2025-2032)

• 市場概況
• 獨奏
• 團體

休閒旅遊市場規模（依年齡層分類）及複合年成長率（2025-2032 年）

• 市場概況
• 20歲以下
• 20 至 40 歲
• 年齡 40 歲或以上

休閒旅遊市場規模（按支出類型和複合年成長率） (2025-2032)

• 市場概況
• 住宿
• 運輸
• 食品和飲料
• 活動與娛樂
• 其他

休閒旅遊市場規模（銷售管道分類）及複合年成長率（2025-2032 年）

• 市場概況
• 傳統管道
• 線上管道

休閒旅遊市場規模及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司詳細資訊
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Booking Holdings（美國）
• Expedia 集團（美國）
• Airbnb（美國）
• 攜程集團 (中國)
• MakeMyTrip（印度）
• 雅特拉（印度）
• 托馬斯·庫克（英國）
• Cox & Kings（印度）
• SOTC 旅行社（印度）
• Cleartrip（印度）
• Goibibo（印度）
• EaseMyTrip（印度）
• Club Mahindra（印度）
• Ixigo（印度）
• 阿克巴遊記（印度）
• Travelguru（印度）
• 地中海俱樂部（法國）

結論和建議

Leisure Travel Market size was valued at USD 0.95 trillion in 2023 and is poised to grow from USD 1.1 trillion in 2024 to USD 3.42 trillion by 2032, growing at a CAGR of 15.3% during the forecast period (2025-2032).

The leisure travel market is experiencing a dynamic evolution, following a significant downturn due to the COVID-19 pandemic. Pre-pandemic growth was driven by a rising middle class eager for memorable vacations; however, travel restrictions led to a sharp decline in international tourism. Currently, the market is rebounding as domestic travel gains traction, emphasizing nature-based and outdoor activities. Health protocols remain pivotal, influencing travel behaviors amid heightened safety concerns. Moreover, technological advancements are reshaping the sector, with mobile apps and digital marketing strategies enhancing customer engagement. Niche segments, such as adventure travel, wellness tourism, and "workcations" are emerging, reflecting travelers' desires for immersive experiences. The industry's adaptation to environmentally sustainable practices further illustrates its resilience and response to contemporary consumer values.

Top-down and bottom-up approaches were used to estimate and validate the size of the Leisure Travel market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Leisure Travel Market Segments Analysis

Global Leisure Travel Market is segmented by Traveler Type, Age Group, Expenditure Type, Sales Channel and region. Based on Traveler Type, the market is segmented into Solo and Group. Based on Age Group, the market is segmented into Up to 20 Years, Between 20 and 40 Years and Above 40 Years. Based on Expenditure Type, the market is segmented into Lodging, Transportation, Food and beverages, Events and entertainment and Others. Based on Sales Channel, the market is segmented into Conventional Channels and Online Channels. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Leisure Travel Market

An increasing segment of the global population is now able to allocate financial resources towards leisure travel, driven by the rise in disposable incomes worldwide. This trend is particularly pronounced among the expanding middle-class demographic in emerging economies, which demonstrates a keen interest in discovering new destinations and enriching their travel experiences. As disposable incomes continue to grow, families and individuals are finding it easier to dedicate a larger portion of their budgets to travel, fueling the ongoing expansion of the leisure travel industry. The combination of greater financial capability and a desire for exploration is propelling this market forward.

Restraints in the Leisure Travel Market

Several economic factors can adversely affect the leisure travel market. Recessions, global uncertainties, and fluctuations in the economy often lead to a decrease in bookings and travel expenditures. During economic downturns, consumers typically cut back on discretionary spending, prioritizing essential expenses over luxury activities like travel. A notable instance of this phenomenon emerged during the aftermath of the COVID-19 pandemic, which imposed significant travel restrictions due to heightened health and safety concerns, coupled with economic anxieties. This scenario underscores how external economic conditions can severely constrain the leisure travel market, leading to reduced consumer confidence and travel participation.

Market Trends of the Leisure Travel Market

The leisure travel market is experiencing a notable shift towards experiential travel, with consumers increasingly prioritizing authentic and immersive experiences over conventional sightseeing. This trend reflects a growing desire among travelers to engage deeply with local cultures, cuisines, and environments, fostering a preference for activities such as cultural immersion, adventure travel, culinary tourism, and ecotourism. In response, travel companies are adapting their offerings by developing experiential-focused packages that prioritize unique activities and personal interactions. This evolution in consumer preferences indicates a broader movement towards meaningful travel experiences, prompting the industry to innovate and curate more enriching itineraries that resonate with the modern traveler's quest for authenticity.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Leisure Travel Market Size by Traveler Type & CAGR (2025-2032)

• Market Overview
• Solo
• Group

Global Leisure Travel Market Size by Age Group & CAGR (2025-2032)

• Market Overview
• Up to 20 Years
• Between 20 and 40 Years
• Above 40 Years

Global Leisure Travel Market Size by Expenditure Type & CAGR (2025-2032)

• Market Overview
• Lodging
• Transportation
• Food and beverages
• Events and entertainment
• Others

Global Leisure Travel Market Size by Sales Channel & CAGR (2025-2032)

• Market Overview
• Conventional Channels
• Online Channels

Global Leisure Travel Market Size & CAGR (2025-2032)

• North America (Traveler Type, Age Group, Expenditure Type, Sales Channel)
  • US
  • Canada
• Europe (Traveler Type, Age Group, Expenditure Type, Sales Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Traveler Type, Age Group, Expenditure Type, Sales Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Traveler Type, Age Group, Expenditure Type, Sales Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Traveler Type, Age Group, Expenditure Type, Sales Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Booking Holdings (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Expedia Group (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Airbnb (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Trip.com Group (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MakeMyTrip (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yatra (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Thomas Cook (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cox & Kings (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SOTC Travel (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cleartrip (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Goibibo (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• EaseMyTrip (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Club Mahindra (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ixigo (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Akbar Travels (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Travelguru (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Club Med (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations