按摩設備市場規模、佔有率和成長分析（按產品類型、分銷管道、最終用戶和地區）- 產業預測 2025-2032

2023 年全球按摩設備市場規模為 81 億美元，預計將從 2024 年的 87.4 億美元成長到 2032 年的 160.6 億美元，預測期內（2025-2032 年）的複合年成長率為 7.9%。

受壓力水平上升、久坐的生活方式以及對整體健康的日益關注推動，全球按摩設備市場正在持續成長。主要促進因素包括家用設備需求的不斷成長、技術進步推動產品的創新和可客製化以及健康旅遊的興起。受可支配收入增加和健康意識增強的推動，北美和亞太地區正在引領市場。競爭環境中既有知名品牌，也有新參與企業，提供多樣化的產品，包括手持按摩器、電動按摩椅、可攜式設備等。隨著消費者重視自我護理和健康，預計市場將保持上升勢頭。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 技術進步
• 客戶和購買標準分析

按摩設備市場規模（按產品類型和複合年成長率） (2025-2032)

• 市場概況
• 按摩椅
• 背部和肩部按摩器
• 足部和腿部按摩器
• 其他

按摩設備市場規模（按類型和複合年成長率）（2025-2032）

• 市場概況
• 電
• 非電動

按摩設備市場規模（按分銷管道和複合年成長率） (2025-2032)

• 市場概況
• 大賣場和超級市場
• 專賣店
• 網路銷售管道
• 其他

按摩設備市場規模（按最終用戶和複合年成長率） (2025-2032)

• 市場概況
• 商業的
• 住宅

按摩設備市場規模（按地區及複合年成長率） (2025-2032)

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司詳細資訊
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Osim International（Singapore）
• Beurer GmbH（Germany）
• Family Inada Co., Ltd.（Japan）
• Medtronic plc（Ireland）
• Stryker Corporation（United States）
• Panasonic Corporation（Japan）
• Fuji Medical Instruments Mfg. Co., Ltd.（Japan）
• HoMedics, Inc.（United States）
• Human Touch, LLC（United States）
• Casada International GmbH（Germany）
• OGAWA（Malaysia）
• Rotai Health（China）
• HealthmateForever（United States）
• Breo Company（China）
• JSB Healthcare（India）
• Prospera Corporation（United States）
• Zyllion Inc.（United States）
• iRest Health Science and Technology Co., Ltd.（China）
• Infinity Massage Chairs（United States）
• Kahuna Massage Chair（United States）

結論和建議

Global Massage Equipment Market size was valued at USD 8.1 billion in 2023 and is poised to grow from USD 8.74 billion in 2024 to USD 16.06 billion by 2032, growing at a CAGR of 7.9% during the forecast period (2025-2032).

The global massage equipment market is experiencing consistent growth, fueled by escalating stress levels, sedentary lifestyles, and an increasing emphasis on holistic well-being. Key drivers include heightened demand for home-use devices, technological advancements that enable innovative and customizable products, and the expansion of wellness tourism. North America and Asia-Pacific lead the market, supported by rising disposable incomes and increased awareness of health benefits. This highly competitive landscape features both established brands and new players, offering diverse products such as handheld massagers, electric massage chairs, and portable devices. As consumers prioritize self-care and wellness, the market is projected to sustain its upward momentum in the coming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Massage Equipment market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Massage Equipment Market Segments Analysis

Global Massage Equipment Market is segmented by Product Type, Type, Distribution Channel, End-user and region. Based on Product Type, the market is segmented into Massage Chairs, Back & Shoulder Massagers, Foot & Leg Massagers and Others. Based on Type, the market is segmented into Electric and Non-Electric. Based on Distribution Channel, the market is segmented into Hypermarket and Supermarket, Specialty Store, Online Sales Channel and Others. Based on End-user, the market is segmented into Commercial and Residential. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Massage Equipment Market

The global trend toward health and wellness has prompted a growing number of individuals to seek relaxation methods, stress relief, and enhancements to their overall well-being. Massage therapy has gained recognition as an effective approach to achieving these objectives, leading to increased interest and demand for massage equipment. As more consumers become health-conscious and aware of the therapeutic benefits offered by massage, the market for various massage devices-including massage chairs, handheld massagers, and other related tools-continues to expand. This rising awareness and pursuit of healthier lifestyles are significant drivers propelling the global massage equipment market forward.

Restraints in the Global Massage Equipment Market

The Global Massage Equipment market faces a significant restraint due to the considerable upfront expenses associated with high-end models that offer advanced features and technologies. This financial barrier can deter potential buyers, especially in regions with lower income levels, where affordability is a primary concern. As a result, the initial investment needed for reliable and high-quality massage equipment can restrict its acceptance and popularity, particularly among consumers who are sensitive to price fluctuations. Consequently, this may hinder the market's growth potential as a substantial portion of potential users might seek more affordable alternatives.

Market Trends of the Global Massage Equipment Market

The Global Massage Equipment market is experiencing a significant upward trend, driven by a heightened emphasis on wellness and self-care. As consumers increasingly prioritize health and stress relief, the demand for innovative massage devices, including massage chairs, handheld massagers, and massage cushions, is on the rise. This shift in consumer behavior has prompted manufacturers to create advanced products featuring diverse massage techniques, customizable settings, and integrated smart technologies. As a result, the market is evolving to accommodate a broader range of preferences, positioning itself as a vital component of the growing wellness industry and enhancing consumers' overall quality of life.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Technological Advancement
• Customer & Buying Criteria Analysis

Global Massage Equipment Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Massage Chairs
• Back & Shoulder Massagers
• Foot & Leg Massagers
• Others

Global Massage Equipment Market Size by Type & CAGR (2025-2032)

• Market Overview
• Electric
• Non-Electric

Global Massage Equipment Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Hypermarket and Supermarket
• Specialty Store
• Online Sales Channel
• Others

Global Massage Equipment Market Size by End-user & CAGR (2025-2032)

• Market Overview
• Commercial
• Residential

Global Massage Equipment Market Size & CAGR (2025-2032)

• North America (Product Type, Type, Distribution Channel, End-user)
  • US
  • Canada
• Europe (Product Type, Type, Distribution Channel, End-user)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Type, Distribution Channel, End-user)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Type, Distribution Channel, End-user)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Type, Distribution Channel, End-user)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Osim International (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beurer GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Family Inada Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Medtronic plc (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Stryker Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fuji Medical Instruments Mfg. Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HoMedics, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Human Touch, LLC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Casada International GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OGAWA (Malaysia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rotai Health (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HealthmateForever (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Breo Company (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• JSB Healthcare (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Prospera Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zyllion Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• iRest Health Science and Technology Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Infinity Massage Chairs (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kahuna Massage Chair (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations