個人化禮品市場規模、佔有率和成長分析（按產品類型、最終用戶、分銷管道和地區）- 產業預測 2025-2032

個人化禮品市場規模在 2023 年價值 277.5 億美元，預計將從 2024 年的 298.3 億美元成長到 2032 年的 532 億美元，預測期內（2025-2032 年）的複合年成長率為 7.5%。

隨著贈送個人化、手工製品的趨勢日益成長，未來幾年對個人化禮品的需求預計將會增加。消費者環保意識的增強為企業開闢了新的途徑，鼓勵他們專注於生產由有機和天然材料製成的產品，以最大限度地減少對環境的影響。隨著企業適應消費者意願和不斷變化的美學偏好，個人化禮品市場正在不斷擴大。為了滿足這種需求，公司正在透過擴張線上業務、開設更多實體店和與零售商合作來加強銷售策略。此外，智慧型手機使用率的提高數位化的快速發展預計將推動市場成長，擴大個人化禮品的供應，進一步刺激整個預測期內的銷售。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 客戶和購買標準分析

個人化禮品市場規模（依產品類型及複合年成長率） (2025-2032)

• 市場概況
• 衣服
• 巧克力和巧克力拼盤
• 配件
• 日記本和辦公桌配件
• 相框和牆壁裝飾
• 其他

個人化禮品市場規模（按最終用戶和複合年成長率分類）（2025-2032 年）

• 市場概況
• 女士
• 男性
• 孩子
• 男女通用的

個人化禮品市場規模（按分銷管道和複合年成長率） (2025-2032)

• 市場概況
• 網上分銷通路
• 線下分銷通路

個人化禮品市場規模（按地區分類）及複合年成長率（2025-2032 年）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司詳細資訊
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• American Greetings Corporation（USA）
• Cimpress（Netherlands）
• Etsy, Inc.（USA）
• Hallmark Cards, Inc.（USA）
• Things Remembered（USA）
• Zazzle Inc.（USA）
• Vistaprint（Netherlands）
• Uncommon Goods（USA）
• Redbubble（Australia）
• Moonpig Group PLC（United Kingdom）
• Funky Pigeon（United Kingdom）
• Gifts.com（USA）
• Snapfish（USA）
• Card Factory（United Kingdom）
• MyPhoto（USA）
• Printful（USA）
• Custom Ink, LLC（USA）

結論和建議

Personalized Gifts Market size was valued at USD 27.75 billion in 2023 and is poised to grow from USD 29.83 billion in 2024 to USD 53.2 billion by 2032, growing at a CAGR of 7.5% during the forecast period (2025-2032).

The growing trend of gifting personalized and hand-crafted items is set to elevate the demand for personalized gifts in the coming years. Consumers' increasing preference for eco-friendly options is opening new avenues for companies, prompting them to focus on products made from organic and natural materials to minimize environmental impact. The personalized gifts market is experiencing significant expansion as businesses adapt to consumers' spontaneous choices and shifting aesthetic preferences. To capitalize on this demand, companies are enhancing their sales strategies through online presence, additional physical stores, and partnerships with retailers. Moreover, the rise in smartphone usage and rapid digitization is expected to facilitate market growth, broadening the availability of personalized gifts and further stimulating sales throughout the forecast period.

Top-down and bottom-up approaches were used to estimate and validate the size of the Personalized Gifts market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Personalized Gifts Market Segments Analysis

Global Personalized Gifts Market is segmented by Product Type, End User, Distribution Channel and region. Based on Product Type, the market is segmented into Personalized Clothing, Personalized Chocolates and Chocolate Platters, Personalized Accessories, Personalized Diaries and Desk Accessories, Personalized Photo Frames and Wall Decoration and Others. Based on End User, the market is segmented into Women, Unisex, Kids and Men. Based on Distribution Channel, the market is segmented into Online Distribution Channel and Offline Distribution Channel. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Personalized Gifts Market

The demand for personalized gifts is significantly propelled by the influence of social media platforms, which effectively highlight unique gift options, share customer reviews, and feature user-generated content. These platforms serve as a vibrant marketplace where influencers and brand ambassadors actively endorse personalized products, enhancing their visibility and attractiveness to a broader audience. By leveraging visually appealing posts and heartfelt testimonials, social media not only showcases innovative gifting ideas but also fosters a community of consumers eager to find distinctive presents. This heightened awareness and engagement on social media ultimately boost the personalized gifts market, driving consumer interest and sales.

Restraints in the Personalized Gifts Market

The personalized gifts market faces significant constraints due to the necessity of collecting and managing personal data, such as names and photos, which are essential for creating customized products. Businesses in this sector are obligated to adhere to stringent data privacy regulations and must establish effective security protocols to safeguard sensitive customer information against unauthorized access, breaches, or misuse. Neglecting to adequately address these data privacy and security issues can lead to severe legal repercussions, damage to brand reputation, and a decline in customer trust, ultimately hindering growth and sustainability in the personalized gifts industry.

Market Trends of the Personalized Gifts Market

The Personalized Gifts market is experiencing a significant trend towards the use of 3D printing technology, driven by consumers' desires for unique and tailored products. This innovation enables businesses to create intricate designs with custom shapes and textures, catering to individual preferences and enhancing the gifting experience. As 3D printing becomes increasingly accessible, companies can streamline production processes, offering faster turnaround times and expanding their product range. This trend not only fosters a culture of exclusivity among consumers but also positions businesses to leverage new revenue streams, making it a pivotal factor in the growth of the personalized gifts market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis

Global Personalized Gifts Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Personalized Clothing
• Personalized Chocolates and Chocolate Platters
• Personalized Accessories
• Personalized Diaries and Desk Accessories
• Personalized Photo Frames and Wall Decoration
• Others

Global Personalized Gifts Market Size by End User & CAGR (2025-2032)

• Market Overview
• Women
• Unisex
• Kids
• Men

Global Personalized Gifts Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online Distribution Channel
• Offline Distribution Channel

Global Personalized Gifts Market Size & CAGR (2025-2032)

• North America (Product Type, End User, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, End User, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, End User, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, End User, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, End User, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• American Greetings Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cimpress (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Etsy, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hallmark Cards, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Things Remembered (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zazzle Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vistaprint (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Uncommon Goods (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Redbubble (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Moonpig Group PLC (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Funky Pigeon (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gifts.com (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Snapfish (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Card Factory (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MyPhoto (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Printful (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Custom Ink, LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations