無酒精啤酒市場規模、佔有率和成長分析（按產品、類別、成分、銷售管道和地區）- 2025-2032 年產業預測

預計到 2023 年無酒精啤酒市場規模將達到 232.3 億美元，從 2024 年的 245.3 億美元成長到 2032 年的 379.3 億美元，預測期內（2025-2032 年）的複合年成長率為 5.6%。

受消費者偏好的改變、健康意識的增強以及適度飲酒習慣的推動，無酒精啤酒市場正在經歷顯著的成長。這一類別的啤酒適合那些喜歡啤酒口感但又不醉人的人群，採用真空蒸餾和逆滲透等方法生產酒精濃度低於 0.5% 的飲料。其目標族群涵蓋多種多樣，包括注重健康的消費者、指定駕駛者、孕婦以及遵守文化或宗教酒精限制的人士。隨著消費者越來越重視更健康的生活方式，對無酒精替代方案的需求正在飆升。雖然複製傳統啤酒體驗存在挑戰，但對消費者進行無酒精啤酒的好處和風味的有效教育對於市場持續成長至關重要。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

無酒精啤酒市場規模（按產品和複合年成長率） (2025-2032)

• 市場概況
• 不含酒精
• 低酒精

無酒精啤酒市場規模（按類別分類）及複合年成長率（2025-2032 年）

• 市場概況
• 無味
• 味道

按成分和複合年成長率分類的無酒精啤酒市場規模（2025-2032 年）

• 市場概況
• 麥芽穀物
• 跳
• 酵母菌
• 酵素
• 其他

依銷售管道分類的無酒精啤酒市場規模及複合年成長率（2025-2032 年）

• 市場概況
• 便利商店
• 酒類商店
• 超級市場
• 餐廳和酒吧
• 網路商店

無酒精啤酒市場規模（按地區分類）及複合年成長率（2025-2032 年）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司詳細資訊
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Anheuser-Busch InBev（Belgium）
• Heineken NV（Netherlands）
• Carlsberg A/S（Denmark）
• Athletic Brewing Company（USA）
• Bundaberg Brewed Drinks（Australia）
• Radeberger Gruppe（Germany）
• Volfas Engelman（Lithuania）
• Van Pur（Poland）
• Feldschlosschen Getranke AG（Switzerland）
• Moscow Brewing Company（Russia）
• Big Drop Brewing Co.（United Kingdom）
• Bernard Family Brewery Inc.（Czech Republic）
• Suntory Beer（Japan）
• Kirin Brewery Company（Japan）
• Coors Brewing Company（USA）
• Erdinger WeiBbrau GmbH（Germany）
• Krombacher Brauerei（Germany）
• Royal Swinkels Family Brewers（Netherlands）
• BrewDog plc（United Kingdom）
• Bitburger Braugruppe GmbH（Germany）

結論和建議

Non-alcoholic Beer Market size was valued at USD 23.23 billion in 2023 and is poised to grow from USD 24.53 billion in 2024 to USD 37.93 billion by 2032, growing at a CAGR of 5.6% during the forecast period (2025-2032).

The non-alcoholic beer market has experienced notable growth, fueled by shifting consumer preferences, a heightened focus on health, and a movement towards moderation in drinking habits. This segment appeals to those who appreciate the taste of beer without the intoxicating effects, producing a beverage with less than 0.5% ABV through methods like vacuum distillation and reverse osmosis. It targets a diverse audience, including health-conscious consumers, designated drivers, pregnant women, and those adhering to cultural or religious alcohol restrictions. As consumers increasingly prioritize healthier lifestyles, the demand for alcohol-free alternatives surges. Despite challenges in replicating the traditional beer experience, effective consumer education on the benefits and flavors of non-alcoholic beer is vital for continued market growth.

Top-down and bottom-up approaches were used to estimate and validate the size of the Non-Alcoholic Beer market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Non-Alcoholic Beer Market Segments Analysis

Global Non-alcoholic Beer Market is segmented by Product, Category, Material, Sales Channel and region. Based on Product, the market is segmented into Alcohol-free and Low Alcohol. Based on Category, the market is segmented into Plain and Flavored. Based on Material, the market is segmented into Malted Grains, Hops, Yeasts, Enzymes and Others. Based on Sales Channel, the market is segmented into Convenience Stores, Liquor Stores, Supermarkets, Restaurants & Bars and Online Stores. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Non-Alcoholic Beer Market

A significant factor propelling the non-alcoholic beer market is the growing consumer trend toward healthier beverage options. As individuals become more health-conscious, there is a marked shift away from traditional alcoholic drinks, fueled by a desire for moderation and a broader array of drinking alternatives. This shift was particularly evident in 2022, when brands responded by launching a variety of innovative non-alcoholic beer options and flavors to meet the changing preferences of consumers. The increasing demand for these alternatives reflects a collective inclination towards making more informed lifestyle choices, further driving the expansion of the non-alcoholic beer segment.

Restraints in the Non-Alcoholic Beer Market

The non-alcoholic beer market encounters significant hurdles in mimicking the taste, aroma, and overall enjoyment associated with conventional alcoholic beers. Striking a harmonious balance between delivering a rich flavor profile while maintaining low or zero alcohol content poses a considerable technical challenge. As a result, certain consumers may perceive non-alcoholic options as less enjoyable and appealing compared to their alcoholic versions. This discrepancy in taste and experience can hinder market growth, as some individuals may be reluctant to choose non-alcoholic beers over their traditional counterparts, limiting the potential audience for these products and impacting their overall market acceptance.

Market Trends of the Non-Alcoholic Beer Market

The non-alcoholic beer market is witnessing a significant trend towards the expansion of craft and artisanal offerings. As the craft beer movement gains momentum, breweries and beverage companies are increasingly investing in the production of non-alcoholic beers that prioritize unique flavors, high-quality ingredients, and innovative brewing techniques. This shift caters to a discerning consumer base that seeks premium alternatives without compromising on taste or experience. With the growing health-consciousness among consumers, the demand for sophisticated non-alcoholic options is set to rise, driving further innovations and market growth in this segment. This alignment with consumer preferences signals a promising future for craft non-alcoholic beers.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Non-alcoholic Beer Market Size by Product & CAGR (2025-2032)

• Market Overview
• Alcohol-free
• Low Alcohol

Global Non-alcoholic Beer Market Size by Category & CAGR (2025-2032)

• Market Overview
• Plain
• Flavored

Global Non-alcoholic Beer Market Size by Material & CAGR (2025-2032)

• Market Overview
• Malted Grains
• Hops
• Yeasts
• Enzymes
• Others

Global Non-alcoholic Beer Market Size by Sales Channel & CAGR (2025-2032)

• Market Overview
• Convenience Stores
• Liquor Stores
• Supermarkets
• Restaurants & Bars
• Online Stores

Global Non-alcoholic Beer Market Size & CAGR (2025-2032)

• North America (Product, Category, Material, Sales Channel)
  • US
  • Canada
• Europe (Product, Category, Material, Sales Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Category, Material, Sales Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Category, Material, Sales Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Category, Material, Sales Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Anheuser-Busch InBev (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Heineken N.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carlsberg A/S (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Athletic Brewing Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bundaberg Brewed Drinks (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Radeberger Gruppe (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Volfas Engelman (Lithuania)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Van Pur (Poland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Feldschlosschen Getranke AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Moscow Brewing Company (Russia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Big Drop Brewing Co. (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bernard Family Brewery Inc. (Czech Republic)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Suntory Beer (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kirin Brewery Company (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coors Brewing Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Erdinger WeiBbrau GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Krombacher Brauerei (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Royal Swinkels Family Brewers (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BrewDog plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bitburger Braugruppe GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations