家用電器市場規模、佔有率、按產品、分銷管道、技術、最終用戶和地區分類的成長分析 - 產業預測，2025 年至 2032 年

預計到 2023 年全球家電市場規模將達到 6,399.3 億美元，從 2024 年的 6,764.1 億美元成長到 2032 年的 10539.2 億美元，預測期內（2025-2032 年）的複合年成長率為 5.7%。

截至 2023 年 10 月，由於生活品質的提高、個人消費的增加和偏好的變化，全球家電市場正在經歷強勁成長。疫情加劇了在家工作的趨勢，刺激了全球對白色家電的需求。無論在已開發市場或新興市場，購買力的提升都在帶來生活方式的改變，對市場擴張有正面影響。節慶季節繼續推動高階家電的銷售，尤其是在北美和歐洲等成熟市場，而亞洲也由於都市化和人口成長而成長。利用人工智慧、物聯網和非接觸式介面的智慧家電因其安全性和便利性而越來越受歡迎，例如 LG 在印度推出的支援人工智慧的產品等創新。這一趨勢凸顯了向先進、節能居家科技的加速轉變。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 客戶和購買標準分析
• 原料分析

電器產品市場規模（依產品分類）

• 市場概況
• 冰箱
• 洗衣機
• 空調
• 微波爐
• 洗碗機
• 吸塵器
• 熱水器
• 其他家電

電器產品市場規模（依分銷通路分類）

• 市場概況
• 線上
• 離線

電器產品市場規模（依技術分類）

• 市場概況
• 智慧家電
• 傳統家電

電器產品市場規模（依最終用戶分類）

• 市場概況
• 住宅
• 商業的

電器產品市場規模

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司詳細資訊
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Whirlpool Corporation（USA）
• LG Electronics（South Korea）
• Samsung Electronics（South Korea）
• Haier Group Corporation（China）
• Electrolux AB（Sweden）
• Panasonic Corporation（Japan）
• BSH Hausgerate GmbH（Germany）
• Midea Group（China）
• Hitachi Appliances Inc.（Japan）
• Arcelik AS（Turkey）
• Sharp Corporation（Japan）
• Toshiba Corporation（Japan）
• Godrej Group（India）
• Hisense Co., Ltd.（China）
• Philips（Netherlands）
• Smeg SpA（Italy）
• Gorenje Group（Slovenia）
• Vestel（Turkey）
• Fisher & Paykel Appliances（New Zealand）
• Liebherr Group（Germany）

結論和建議

Global Household Appliances Market size was valued at USD 639.93 billion in 2023 and is poised to grow from USD 676.41 billion in 2024 to USD 1053.92 billion by 2032, growing at a CAGR of 5.7% during the forecast period (2025-2032).

As of October 2023, the global home appliances market is experiencing robust growth driven by improvements in quality of life, increased consumer spending, and shifting preferences. The pandemic has intensified the work-from-home trend, spurring demand for white goods worldwide. Enhanced purchasing power across both developed and developing nations has resulted in lifestyle changes that positively impact market expansion. The festive season continues to boost sales of premium appliances, particularly in mature markets like North America and Europe, while Asia sees growth due to urbanization and rising populations. Smart home appliances, utilizing AI, IoT, and touchless interfaces, are gaining traction for their safety and convenience benefits, exemplified by innovations like LG's AI-powered products launched in India. This trend highlights the accelerating shift towards advanced, energy-efficient home technologies.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Household Appliances market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Household Appliances Market Segments Analysis

Global Household Appliances Market is segmented by Product, Distribution Channel, Technology, End-User and region. Based on Product, the market is segmented into Refrigerators, Washing Machines, Air Conditioners, Microwave Ovens, Dishwashers, Vacuum Cleaners, Water Heaters and Other Appliances. Based on Distribution Channel, the market is segmented into Online and Offline. Based on Technology, the market is segmented into Smart Appliances and Conventional Appliances. Based on End-User, the market is segmented into Residential and Commercial. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Household Appliances Market

The Global Household Appliances market is significantly influenced by the increasing pace of modern life and the prevalence of dual-income families, which fuel the need for time-efficient and user-friendly appliances. This has led to a rising demand for innovative products like robotic vacuum cleaners, smart ovens, and voice-activated devices that offer convenience and save users valuable time. As households seek solutions that enhance productivity and simplify daily tasks, the market for such advanced appliances continues to expand, catering to the preferences of consumers who prioritize efficiency in their busy lifestyles.

Restraints in the Global Household Appliances Market

Concerns related to data privacy and cybersecurity may hinder the growth of the Global Household Appliances market, especially among consumers who are more cautious about adopting smart technologies. As smart appliances become more prevalent, individuals may become apprehensive about how their personal information is collected, stored, and utilized. This wariness can result in reluctance to embrace these innovative products, thereby impacting overall market expansion. Manufacturers and companies must address these concerns by implementing robust security measures and transparent data management practices to foster consumer trust, stimulate adoption, and ultimately drive growth in the smart appliance segment of the market.

Market Trends of the Global Household Appliances Market

The Global Household Appliances market is experiencing a dynamic shift towards smart connectivity, driven by rising consumer demand for innovative, tech-enabled solutions. The integration of appliances with smart technologies and the Internet Of Things (IoT) is now a dominant trend, as homeowners increasingly favor devices that offer remote control capabilities, automation, and real-time data monitoring. This transformation is enhancing convenience, energy efficiency, and user engagement, ultimately leading to higher customer satisfaction. Companies are leveraging this trend by developing smart appliances that seamlessly integrate into smart home ecosystems, marking a significant evolution in consumer preferences and technological advancement within the sector.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer & Buying Criteria Analysis
• Raw Material Analysis

Global Household Appliances Market Size by Product & CAGR (2025-2032)

• Market Overview
• Refrigerators
• Washing Machines
• Air Conditioners
• Microwave Ovens
• Dishwashers
• Vacuum Cleaners
• Water Heaters
• Other Appliances

Global Household Appliances Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Household Appliances Market Size by Technology & CAGR (2025-2032)

• Market Overview
• Smart Appliances
• Conventional Appliances

Global Household Appliances Market Size by End-User & CAGR (2025-2032)

• Market Overview
• Residential
• Commercial

Global Household Appliances Market Size & CAGR (2025-2032)

• North America (Product, Distribution Channel, Technology, End-User)
  • US
  • Canada
• Europe (Product, Distribution Channel, Technology, End-User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Distribution Channel, Technology, End-User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Distribution Channel, Technology, End-User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Distribution Channel, Technology, End-User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Whirlpool Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Electronics (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Samsung Electronics (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Haier Group Corporation (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Electrolux AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BSH Hausgerate GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Midea Group (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hitachi Appliances Inc. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arcelik A.S. (Turkey)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sharp Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Toshiba Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Godrej Group (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hisense Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Philips (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Smeg S.p.A. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gorenje Group (Slovenia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vestel (Turkey)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fisher & Paykel Appliances (New Zealand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Liebherr Group (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations